1:Market Penetration Plan 2:Elevator Pitch

Part 1 Market Penetration Plan Create a 700-word plan for market penetration of a 3-year period of time: Explain the major components of your marketing plan. Examine your distribution and pricing plans. Explain your business purpose. Explain your pricing strategy. Evaluate which type of advertising is the most beneficial to your business/product. Evaluate whether that type of advertising matches up to your offering and pricing, and whether you can afford it. Explain whether it fits your image of your business. Determine whether your customers will need to be educated about your business/product. Explain whether you will need to hire a marketing expert. Format your assignment consistent with APA guidelines. Part 2 Elevator Pitch Create a 350-word elevator pitch that includes the following: Explain your skills and area of expertise. Explain your greatest strengths. Describe the goals you have for your business. Explain why you want to pursue a business in this area. Describe your unique selling principle. Format your assignment consistent with APA guidelines.

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