4-1 Milestone Four: Financial Analyses and Funding Assignment

The company is Coca-Cola, the product is ready to drink drinks and green tea. The previous papers are attached and please provide as much detail as possible. Using your learning from MBA 520 and MBA 640, analyze the projected costs, revenue streams, and net present value for the concept from launch until two years after the breakeven point. Be sure to include a budget, an assessment of assets and liabilities, your anticipated sources of funding, and the associated costs of attaining that capital as part of the analysis. Justify the analysis with relevant primary and secondary data in an appendix, specifying any relevant assumptions and limitations. You should include, among other support, sales forecasts, cash flow statements, income projections, and any other relevant calculations or financial reports.


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Suitability of Coca-Cola Company in Carrying out Projects
Stephanie Kimber
December 9, 2017
Suitability of Coca-Cola Company in Carrying out Projects
With the resurgence of marketing in Coca-Cola Company, the proposition and their
values on the satisfaction of the customers has underpinned the formidable brands. Most soft
drink organizations face competition since their competitive advantages neutralized as a
result of the use of modern technology that erodes production and productivity. Most
customers using ready to drink products, prefer using Coca-Cola products, other than using
products from other companies competing with Coca-Cola, giving Coca-Cola company
opportunity to create customer value and new ways to improve their customer’s satisfaction
and demand (Dawar, 2013).
Most firms spend their time on improving and marketing their products since they
believe that business structures around the products. However, companies that have product
managers and product division measure their profits through their products sold. Better
outcomes and conventional wisdom are built, as the best path in ensuring there is a
competitive future that is less priced (Dawar, 2013).
Most customers prefer buying soft drinks from Coca-Cola Company because of their
trust, their service, and their reliability to deliver and supply their drink even at the local and
most interior parts. Coca-Cola Company is knowledgeable about business issues and has a
good reputation with customers, which gives them an advantage over other soft drink
companies. Customers buy most Coca-Cola soft drink products, due to the marketplace
interactions between the company workers and consumers of their products. The company
builds its trust, reputation, knowledge, and experience not through selling their product, but
through systems and processes that are a specific center. Reducing customers risk and
reducing business costs such as delivery costs of soft drinks to the sellers where most
businesses are spending their resources (Lundin & Hartman, 2012).
Meaningful goals are defined relative to competitors. Most soft drink companies
adopt mechanisms that outline firms procedures for creating customer value and successfully
outshine their rivals companies to accomplish its task and objectives set. The firm limits the
product to the company’s value, including emotional feelings, comfort, peace of mind and
emotional feelings. A unique and different value created in an organization targets some
sections of customers who buy more and are willing to pay more (Lundin & Hartman, 2012).
Companies should put in place consistent and reliable systems, in order to deliver
customers value system which their rival competitors don’t have. The best advantage that is
competitive does not match with sustainable kind since a competitive position is difficult and
impossible for competitors to replicate. However, no benefit last forever when more
companies invest in innovative areas, since this enhances new strategies of customer values
that makes competition sustainable (Lundin & Hartman, 2012).
The competition seeks advantage from companies through the creation of values and
activities related to the production of soft drink products. Soft drink companies succeeded to
big businesses by taking advantage of inventions and innovations in technology, cheap raw
material, cheap labor, and through the invention of exciting products to the disadvantage of
their competitors (Lundin & Hartman, 2012).
Project management refers to the ability and task undertaking to ensure that the
company’s operations and activities run smoothly, effective and efficient. The critical aspect
of control of a project lies in the company’s position which is highly competitive viewed as
organizations essential function in business, where plans are successfully institutionalized
(Lundin & Hartman, 2012).
Management of projects permeate the entire companies though need justification, to
ensure that policies of the company and its plans put into practice, due to its apparent
outcome. Organisational changes, company’s improvement and marketing requiring buyers,
and to ensure that projects are carried out, efficiently, the company positions itself well. With
the focus on improving processes and systems of companies, most organizations turn into
project management as a competent core of their businesses. With set up procedures that are
of standard, companies tremendously rectify its mistakes and make efficient processes as well
as developing people’s talents and skill to improve their efficiency and efficacy. Corporations
experiencing difficulties in gaining acceptance level and challenge in the achievement of
success should undertake various measures that integrate disciplines of project management,
and ways of managing and expanding their business. Soft drink companies tasked with
project implementation should be structured at the top level of the company, since it is crucial
that both managers and workers see without hesitation, the support spearheaded by the high
level of management (Lundin & Hartman, 2012).
Coca colas competence in managing ready to drink projects
Classification of companies’ intangible assets into several units such as external
structure, internal structure, and employees’ competence, helps in positioning a company into
successfully carrying out projects. The franchise network of the company both internally and
externally, the company’s brand name like Coca-Cola Company and the market value of
Coca-Cola Company consists of numerous tangible assets and experienced management
capable of organizing and accomplishing production of soft drinks that are so complex. CocaCola Company is well positioned to carry out projects that suit soft drink companies, since it
has extensive and long-established managerial experience tasked with the production of
sophisticated drinks, hence making the leading company conglomerate (Sveiby, 1997).
Coca-Cola Company is best tasked to carry out the project since it has staffs that are
competent in carrying out the organizational mandate. The team, as well as workers of Coca-
Cola Company, have good relationship ties with their customers who are consumers of their
ready to drink products such as Fanta, sprite, stony, and Krest. The advertisement which is
Coca-Cola’s main intangible asset is of immense value, such that if the management fails to
manage the adverts efficiently, then the likelihood of occurrence of a disaster is possible. A
collection of customers of high profile, by professional advertisers, makes Coca-Cola
company one amongst the few organizations that can successfully position it in carrying out
ready to drink products, as it supports extensive record of accumulated profits. The
accumulated gain gives them enormous rates of share that the company utilizes in its strategy
of acquisition. Better services and production, with the use of technology increases market
shares, profits and reduces costs, hence improving the company’s profits. Coca-Cola seeks
betters ways of strengthening the market quality, market cost, and market time thus
competent to carry out projects that ensure customer satisfaction (Sveiby, 1997).
Coca-Colas Concept and Organisations Competencies
Coca-Cola soft drink company is among one of the world’s
popular drinks.
Marketing Coca-Cola ready to drink product increases Company’s success. The missions of
the group include: making a difference and creating values, inspiring optimism moments, and
refreshing the world. The vision of Coca-Cola Company serves as a guide to business aspects
through the description of the objectives to accomplish, and how to achieve quality growth
and sustenance. Through the concept of people, Coca-Cola Company becomes an ideal place
where people are inspired to work to their level best (Anders, 2011).
People’s needs and desires are best satisfied through the vision of portfolio where
there is a brand quality beverage. Through a partnership, an enduring mutual value created
between suppliers and customers, and a winning network nurtured; hence citizens become
responsible for making a difference by building communities for support (Anders, 2011).
Successful implementation of Coca-Cola’s corporate culture
The market strategy determines successful deployments of company’s corporate
culture. Marketing strategy consists of correlated and interconnected elements that integrate
the goals of a group regarding marketing. Coca-cola Company being one of the prime
marketers has successful building up a brand that appeals most people globally (Bodden,
Coca-Cola’s concept of profit fits the type corporate culture that offers the best
possibility of successful implementation, through maximising shareowners long-term returns
on the one hand, and being mindful of other people. Productivity which is the second tenet of
corporate culture offers the best possibility for successful implementations of company’s
product through its high effectiveness in an organization that is moving fast (Bodden, 2008).
Recommendation, key roles, responsibilities qualification of team responsible for
project implementation
In a globally competitive and environments natural economy, company’s advantages
determined by its employees who are managed through human resource capability rather than
in technology or products. It is through the employees that consumers accept and
acknowledge the company, since the product cannot sustain the advantages of competition,
but the company becomes lively through diversity, creativity and the energy brought to firms.
Competitive position in a company based on the creation of ideas which fellow competing
companies cannot replicate, although they access same technology and produce similar
products, but cannot create a similar condition, which retains human talent and attract
customers (Josh, 2013).
Rival competing companies are unable to forge organizations intellectual capacity,
which develops as a result of efficient and effective management regarding talents that
human beings possess. Application of employees’ ability and intellectual capital transforms
understanding and knowledge to organizations critical value, which as a result creates
organizational wealth. Through rendering of services rather than products, Steers Company’s
international economic growth, since in service-based and knowledge-based economy; people
are always on the forefront to deliver (Josh, 2013).
Marketers in most companies are less respected because of how they spent their time
and companies money. Marketers of coca cola Company, focus less on direct business, hence
negatively affecting competition. Currently, the marketer’s functions narrowly concentrating
on moving points shared needs, which results to double loss. The success of most soft drink
companies such as Coca Cola Company is determined by reliability and consistency of its
interest in making the profit and outshine its competitors (Dawar, 2013).
Powerful marketing strategies constitute an analysis of factors that are relevant
concerning research. Customers who share needs or have similarities in requirements, are
defined by the market segment. The market segment takes every target of the customer,
though the segmentation is based mainly on income age and the size of the family. CocaCola’s success entirely depends on a segmentation that is perfect (Anders, 2011).
An essential segment of Coca-Cola is age, whereby it addresses its goods to youthful
customers through use celebrities who are well known, to promote their products. Regarding
the old, Coca-Cola diet products, addresses segments of the elderly, considering those above
40 years of age with a diabetic condition. Implementation of company’s functions effectively
through project management, where planning of work, as crucial elements. Corporations
organize themselves as a matrix with departments that are a knowledge-based function, with
multiple programmes about the architecture of the product arranged (Anders, 2011).
Test programmes of the company’s engineer principal manage tasks that the plan
identifies, in conformity to the schedule of planned budget and the content of the program.
Most of the functions are under the project development team’s responsibility, and some
under the group of product development team. The team works together to perform teamwork
task that coordinates and tests companies overall activities (Grady, 1997).
Specific skills and experience requirement among company staff
Project manages should always ensure that within their companies, workers specialize
and perform different functions to ensure objectives of the organization attained. It is through
specialization that various specific departments such as marketing, advertising, public
relations and sale promotion exist.
The marketing department is responsible for information sharing, to other
departments within the organization and its consumers. It is also responsible for representing
large stakeholder group in status meetings of the shareholder; hence it is the responsibility of
the shareholders, to ensure that there is a functional framework that spearheads the marketing
department. The marketing department must utilize channels of official communication to
communicate on the status of the project. It should share information back from the
stakeholders, to the project team as well as project managers (Levin, 2015).
Public relation skills are a requisite skill, important in the promotion of various
purposes, which includes improving the morale of employees, building the best relationships
with members of the public and the consumers of their products to attain publicity and
promotion of the company (Levin, 2015).
Selection of people who spearheads the project is of immense importance in plan
building. As a contingency plan coordinator, the cooperation of supervisors and team
members should be improved by overcoming internal politics and work together as a team. A
better way of starting a project and mentoring people begin by hiring consultants who build
plans for company’s business continuity (Wallace & Webber, L. 2017).
Anders, J. (2011). Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and
Bodden, V. (2008). The Story of Coca-Cola. The Creative Company.
Dawar, N. (2013). Tilt: shifting your strategy from products to customers. Harvard Business
Review Press.
Grady, J. O. (1997). System validation and verification (Vol. 12). CRC Press.
Joshi, M. (2013). Human Resource Management-eBooks and textbooks.Rerieved from
bookboon. com. bookboon. com.
Levin, G. (2015). Best Practices for Managing BPI Projects: Six Steps to Success. Project
Management Journal, 46(6).
Lundin, R. A., & Hartman, F. (2012). Projects as business constituents and guiding motives.
Springer Science & Business Media.
Sveiby, K. E. (1997). The new organizational wealth: Managing & measuring knowledgebased assets. Berrett-Koehler Publishers.
Wallace, M., & Webber, L. (2017). The disaster recovery handbook: A step-by-step plan to
ensure business continuity and protect vital operations, facilities, and assets.
AMACOM Div American Mgmt Assn.

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