An excutive Summary of Marketing project

Just need a executive summaryThe bellow file is our group project. Some people still not finish their parts.

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Hulu allows viewers and subscribers to watch network television shows or films and video
clips in the web browser from anywhere in the U.S. It no longer offers free content since 2016
but you can view free content on yahoo view. Content can be viewed from Fox, NBC
Universal, Warner Brothers and Disney(source Kilar). Also viewable are quick sketches by
Saturday Night Live or current tv series . Hulu was launched March 12,2008 by NBC Universal
& News Corp. With it’s constantly expanding content availability and growing user base of
200 million videos views has brought skeptics out regarding Hulu as not being that busy.
Currently Hulu is only accessible in Australia via bypass of international signal blocking
techniques or geoblockers. There are web sites Australians can go on to use as portals to
access Hulu. Australian firms such as quikflix other competitors like Netflix, who operate much
like Hulu are protected by the Australian government but some Australians bypass
geoblockers from sites with instructions (see source ) and utilize
sites like these to access HULU
Brief History
Early History
Aboriginal people arrived by boat around 50,000 years ago. Originally Australia had over 500
different groups within it, that spoke nearly 700 different languages. The culture of the group
varied, but all were hunter gatherer groups. Many groups traveled quite a distance for native
fruits and fresh water, yet many lived in harmony with the other clans for a long period of
time. Early accounts of history even discuss that many groups would meet up and guide other
clans for activities like spirit walks or the like.
Britain?s Colonization
Originally known to Europeans as New Holland during the 17th century, Australia was finally
settled and claimed by Britain in 1770. Britain mainly used this land as a way to rid the home
country of convicts. By 1868, when Britain discontinued using the land as a penal land, more
than 160,000 convicts were transported to Australia. People that were not sentenced to live
in the harsh climate of Australia, but did so by choice, started arriving in 1790. Although these
mass migrations came at a cost to the Aboriginal people. Much of them were forced off their
land, many were introduced and died from disease and illness, and lastly many lost their
traditions land lifestyles from the large influx of settlers.
Australia, the Nation, 1901
Following the gold fever and promises of wealth and land, in 1901, Australia became a nation.
Australia?s six nations boast a variety of diverse statistics, including speaking over 300
languages and citizens from over 200 different countries to form their community.
Participating in both the World Wars, Australia enjoyed huge post war economic booms
including manufacturing booms that resulted in the rise of exports, projects like the Snowy
Mountains Hydroelectric Scheme, and a dramatic increase in home ownership (from 40 to 70
percent) (Australia).
Australia now enjoys many standards of living similar to the US. TV testing has been deployed
in Australia since the 1920s, it became a regularly broadcasted in the 1950s, after taking a
short break for World War Two (wiki TV). Come 1989, most of Australia now had access to
dial-up internet which opened the door to streaming services. In 2009, most households now
had access to fibre or broadband internet connections, which boosted internet speed to levels
that streaming could operate in (Wiki Internet).
Geographical Setting
Social Institutions
Religion and Aesthetics
Living Conditions
Migrants have brought their styles of foods from all over the world , they have three meals a
day, biscuits for the breakfast, pizza sushi or other styles fusion for lunch, BBQ for dinner as
the Aussies love eating and cooking outdoors.
ng out is a popular pastime in Australia and we have a huge choice of fabulous restaurants,
cafes, pubs and bars in our cities and towns. In addition to speciality restaurants in a variety
of cuisines such as Chinese, Thai, Japanese, French, African, Greek, Turkish, Italian, Mexican
(the list goes on) many Australian chefs are renowned worldwide for ?fusion? cuisine which
brings together European cooking styles with Asian flavours
A wide array of fresh produce year round is available creating an abundant foodscape and
it’s migrants bring a culturally diverse menu and palate to help Australians create one for the
world’s largest fusion style type foods.
The number of households in Australia is projected to increase from 8.4 million in 2011 to
between 12.6 and 12.7 million in 2036 (Series III and Series I respectively). This is an increase
of between 4.2 and 4.3 million households, or 49% to 51%. Over the same period, Australia’s
population is projected to increase by 45%, from 22.3 million people to 32.4 million people.
The average household size in Australia was 2.6 people per household in 2011, and is
projected to be between 2.5 and 2.6 people per household in 2036
Family households are projected to have the largest increase over the projection period,
remaining as the most common household type in Australia. The number of family
households is projected to increase by between 2.7 and 2.8 million households, from 6.0
million in 2011 to between 8.7 and 8.8 million in 2031. Family households can contain more
than one family. In 2011, 2.3% of all family households in Australia were multiple family
households. Assuming this proportion remains constant between 2011 and 2036, the number
of multiple family households would increase by between 65,800 and 68,300 households,
from 144,200 in 2011 to between 210,000 (Series III) and 212,500 (Series I) households in
Although family households show the greatest numeric increase, lone person households are
projected to show the greatest percentage increase over the 25-year projection period. The
number of lone person households is projected to increase by between 61% and 65% (1.3
million households), from 2.1 million households in 2011 to between 3.3 million and 3.4
million households in 2036. This increase primarily reflects changes in the age structure of the
population and the fact that older women in particular are more inclined to be living alone
than other people.
The number of group households in Australia is projected to increase from 367,900 in 2011
to between 504,000 and 527,200 in 2036. This is an increase of between 136,100 and 159,200
households, or 37% to 43%, over the projection period. As a proportion, group households
made up 4.4% of all households in Australia in 2011 and are projected to decrease to between
4.0% and 4.2% by 2036
Dress culture and work attire
Australia is a hot and dry country. Lightweight breathable clothing is the casual dress and with
a hat to protect the skin from the sun’s rays. For big city business’s attire a dark suite and tie
and for women a long skirt and button shirt will do. In smaller locations less more informal
attire is acceptable.
Official language(s)
Australia is one of the most culturally diverse countries in the world. As a result, the country
has no official language. However, the government requires that all official documents be
written in English.
Spoken versus written language(s)
English is the most spoken language in Australia, with over 70% of the population being fluent
in English. While the country has no official language, English is the official written language.
With Australia having no specific official language, English is the most common language with
different dialects of the language being influenced by regional differences.

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