Answer These Discussion Quesions abot (Hawaiian Holdings, Inc.)

Please, Provide complete answers to the attached Question about (Assessing External Environment) and (Assessing Internal Environment) for Hawaiian Air lines. (after each question add the source that you got the answer/information from or the website you use to find info from)-put in in a form of question and answer-please add appropriate references I want professional plagiarism free work.Thanks
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Hawaiian Holdings, Inc.
?
Brief Introduction Hawaiian airlines
o Explain what we are doing for Hawaiian airlines as consultants
o Use Finra.org to show Hawaiian’s financial standings & current corporate
strategy
?
What issues are Hawaiian facing
o Why is the company facing this issues (elaborate or issues)
o How did issue occur
o What caused the issue
(Professor note: I was thinking about the question that was asked about what if your company doesn’t have a
problem. There are two answers to that question:
1) Every company has something that they can improve on, you, as the hired consultant, should be able to
analyze the company and determine how to help the company (I said this last night)
2) Another way to approach it, the problem could be in the industry or market the company is working in.
Just wanted you to think it through.)
?
External factors -Industry Factors
o Brief summary of transportation Industry and how it could contribute of is affected
by Hawaiian?s issues
o List Hawaiian?s direct 7 indirect competitors
o Conduct PESTEL Analysis
?
Internal factors- Company Factors
o Conduct Porters 6 forces
?
Summarize competitors within industry ( direct and indirect)
o Explain how competitors can lose or gain from Hawaiian?s issues
o Why will they gain or lose from Hawaiian?s issues
o How will this possibly affect Hawaiian?s company
?
How can we fix Hawaiian?s problem
o Include forward looking & backward looking analysis
o List of ideas to fix problem
? Explore how tangible assets can contribute to fixing problem
? Example- Financials, buildings/locations, products company can
offer
? Explore how intangible assets can contribute to fixing problem
? Example- What different technologies can we use
? Example- How can we change the culture
? Explore how human resources can contribute to fixing problem
? Example- Skills needed, collaborations, motivating factors for
employees
?
How will the competitors respond when we fix the issue
o Reintroduce direct competitors and how they may try to rebrand
o
?
Explore how we will ensure we remain competitive within market if direct
competitors try to rebrand
Conclusion
o Asses how all companies face issues, how we plan to fix Hawaiian?s and how we
will prevent issue from
o
o
o
happening again to maintain consumer loyalty
Sources can be used: Investor relations, Yahoo finance, Finra.org and other reliable sources.
(I will include more sources once we divide who will do which parts)

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