Applying Strategic Communication Tactics

a paper of approximately 750 words that will include three separate
writing projects as detailed below. These should be prepared in one (1)
Word document using the West Assignment Template and include the
appropriate cover page.Project 1: Revise the sample email to Martha Reeves in the Chapter 6 Application (1) and make the changes as noted in the instructions. Consider how Ms. Reeves may interpret your letter as you create the proper tone and include the applicable information.Project 2: Write two elements: Create the “bad news letter” as described in Chapter 6 Application (2). Also write a brief (100 word) explanation of why you selected the content and tone of your letter. Be sure to showcase your skills in applying what we have learned so far in using the strategic communication model. Project 3: Apply your understanding of DISC and write four versions of your responses along with a brief explanation: You will complete Chapter 6 Application (3), but in a modified fashion. You will prepare four different persuasive forms of communication to your boss with each one assuming that your boss is either a D, I, S, or C personality type based on our DISC assessment formula. Depending upon the personality type, select the appropriate channel and context for your approach. If your best approach is face-to-face, then explain your considerations of place, time, talking points, body language, etc., for your face-to-face meeting. If your best approach is written, please include all necessary elements such as lists or charts. With each of the four approaches, please briefly explain your strategic considerations for communicating with a D,I,S, and C.

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1. Revise the following message so that it is more logically ordered. You may also discover that some
of the content is irrelevant and thus can be eliminated and that the message also is missing some critical
information needed to fulfill the customer?s request. Be sure to check the subject line of the message for
To: Martha Reeves

From: Stan Liu
Subject: Accounting Software
Dear Ms. Reeves:
I recently purchased your new accounting software at Professional Office Products. When I got the
product home, I was unable to install the product on my Apple brand computer. I am a small business
owner and think that your product will be very helpful to me in improving my productivity and
potentially my company?s profits.
I returned the product to your store to receive a refund or to exchange the product for one that might
work on my computer. The manager told me that he could not make the exchange but that I should
contact you, the maker, with my request.
Can you help me? I have overnighted the product to your office.
Stan Liu
902 Oak Street
Portland, OR 90042
2. You are a customer service representative for RichRUs, a company that organizes and holds
seminars across the United States. These seminars are intended to help educate ?regular? people on
how to become financially independent through the purchase, resale, and rental of foreclosed
properties. In addition to the seminars, the company sells DVD recordings of its founder, Leonard
Samson, espousing his sales methods and techniques. Leonard?s seminars and DVDs have become so
popular that your production has not kept up with demand. To make matters worse, you advertise
?same-day? shipping in your promotional materials. You have just received approximately 50 orders for
the two-volume DVD set that sells for $95. Write a bad news letter that you can send to these customers
in which you explain the situation.
3. Using the AIDA approach, create a message to persuade your boss to approve your plan to hire two
new people. You must show that the benefits will outweigh the costs of hiring and additional salaries
and benefits.

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