Assignment 1: Developing a Strategic Communication Plan

Assignment 1 Submit Here
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Assignment 1: Developing a Strategic Communication Plan
Due Week 3 and worth 120 points
Imagine that you are a member of a team assigned by the police chief in your hometown to revise the organization’s strategic communication plan. Your assignment is to utilize strategic approach that you have learned so far to develop your city’s police department’s strategic communication plan.
Write a two to three (2-3) page paper in which you:
1.Outline the approach that you would use to conduct research and interpret the situational analysis for your hometown.
2.Determine the main goals and objectives of your proposed communication plan. Predict the target group of your communication plan.
3.Propose the general communication strategies of your proposed plan. Provide a rationale for your response.
4.Develop the first four (4) main steps of your city’s police department’s strategic communication plan. Provide a rationale for your response.
5.Use at least two (2) quality academic resources as references, such as journal articles, newspapers, magazines, and publications from law enforcement associations. Note: Wikipedia, blogs, and similar websites do not qualify as quality academic resources.
Your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
•Compare and contrast the hierarchy of command associated with modern law enforcement agencies.
•Discuss the theoretical undertones of policing strategies (i.e., community policing, patrol patterns).
•Discuss ideological and practical positions and debate controversial issues in policing.Examine the requirements of local and federal agency training requirements.
•Use technology and information resources to research advanced issues in law enforcement.
•Write clearly and concisely about advanced issues in law enforcement using proper grammar and mechanics.
Click here to view the assignment rubric.
rubric.docx

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Points: 120
Criteria
1. Outline the approach that
you would use to conduct
research and interpret the
situational analysis for your
home-town.
Weight: 20%
2. Determine the main goals
and objectives of your
proposed communication
plan. Predict the target group
of your communication plan.
Weight: 20%
3. Propose the general
communication strategies of
your proposed plan. Provide
a rationale for your response.
Weight: 20%
4. Develop the first four (4)
main steps of your city’s
police department’s strategic
communication plan. Provide
a rationale for your response.
Weight: 25%
5. 2 references
Assignment 1: Developing a Strategic Communication Plan
Unacceptable
Fair
Proficient
Exemplary
Below 60% F
60-69% D
70-79% C
80-89% B
90-100% A
Did not submit or
incompletely outlined
the approach that you
would use to conduct
research; did not
submit or incompletely
interpreted the
situational analysis for
your hometown.
Insufficiently
outlined the
approach that you
would use to
conduct research;
insufficiently
interpreted the
situational analysis
for your home-town.
Partially outlined the
approach that you
would use to
conduct research;
partially interpreted
the situational
analysis for your
home-town.
Thoroughly outlined
the approach that
you would use to
conduct research;
thoroughly
interpreted
the situational
analysis for your
home-town.
Did not submit or
incompletely
determined the main
goals and objectives of
your proposed
communication plan.
Did not submit or
incompletely predicted
the target group of
your communication
plan.
Did not submit or
incompletely proposed
the general
communication
strategies of your
proposed plan. Did not
submit or incompletely
provided a rationale for
your response.
Insufficiently
determined the
main goals and
objectives of your
proposed
communication
plan. Insufficiently
predicted the target
group of your
communication
plan.
Insufficiently
proposed the
general
communication
strategies of your
proposed plan.
Insufficiently
provided a rationale
for your response.
Partially determined
the main goals and
objectives of your
proposed
communication plan.
Partially predicted
the target group of
your communication
plan.
Did not submit or
incompletely
developed the first four
(4) main steps of your
city’s police
department’s strategic
communication plan.
Did not submit or
incompletely provided
a rationale for your
response.
No references
provided
Insufficiently
developed the first
four (4) main steps
of your city’s police
department’s
strategic
communication
plan. Insufficiently
provided a rationale
for your response.
Partially developed
the first four (4)
main steps of your
city’s police
department’s
strategic
communication plan.
Partially provided a
rationale for your
response.
Does not meet the
required number of
references; all
references poor
quality choices.
7-8 errors present
Does not meet the
required number of
references; some
references poor
quality choices.
5-6 errors present
Satisfactorily
outlined the
approach that you
would use to
conduct research;
satisfactorily
interpreted the
situational analysis
for your hometown.
Satisfactorily
determined the
main goals and
objectives of your
proposed
communication
plan. Satisfactorily
predicted the target
group of your
communication
plan.
Satisfactorily
proposed the
general
communication
strategies of your
proposed plan.
Satisfactorily
provided a
rationale for your
response.
Satisfactorily
developed the first
four (4) main steps
of your city’s police
department’s
strategic
communication
plan. Satisfactorily
provided a
rationale for your
response.
Meets number of
required
references; all
references high
quality choices.
3-4 errors present
Weight: 5%
6. Clarity, writing mechanics,
and formatting requirements
Meets Minimum
Expectations
More than 8 errors
present
Partially proposed
the general
communication
strategies of your
proposed plan.
Partially provided a
rationale for your
response.
Weight: 10%
Grading for this assignment will be based on answer quality, logic/organization of the paper, and
language and writing skills, using the following rubric.
Thoroughly
determined the
main goals and
objectives of your
proposed
communication
plan. Thoroughly
predicted the target
group of your
communication
plan.
Thoroughly
proposed the
general
communication
strategies of your
proposed plan.
Thoroughly
provided a rationale
for your response.
Thoroughly
developed the first
four (4) main steps
of your city’s police
department’s
strategic
communication
plan. Thoroughly
provided a rationale
for your response.
Exceeds number of
required
references; all
references high
quality choices.
0-2 errors present

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