Assignment Power Point Presentation: Business-Level and Corporate-Level Strategies

Assignment: Business-Level and Corporate-Level
Strategies Choose an industry (Cruise Line Industry), and one publicly
traded corporation within that industry (Disney Cruise Lines). Research the
company on its own Website, the public filings on the Securities and Exchange
Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s
online databases, and any other sources you can find. The annual report will
often provide insights that can help address some of these questions.Prepare a eight (8) page power point presentation
with notes and animations with dynamic transitions. Your presentation must have at least one
imbedded video to support your point.You must:Analyze the business-level strategies for the corporation
you chose to determine the business-level strategy you think is most important
to the long-term success of the firm and whether or not you judge this to be a
good choice. Justify your opinion.Analyze the corporate-level strategies for the corporation
you chose to determine the corporate-level strategy you think is most important
to the long-term success of the firm and whether or not you judge this to be a
good choice. Justify your opinion.Analyze the competitive environment to determine the
corporation’s most significant competitor. Compare their strategies at
each level and evaluate which company you think is most likely to be successful
in the long term. Justify your choice.Determine whether your choice from Question 3 would differ
in slow-cycle and fast-cycle markets.Use at least three (3) quality references. Note: Wikipedia
and other Websites do not quality as academic resources.Your assignment must follow these formatting requirements:Be an exciting but professional power point presentation
with at least one imbedded sound and one imbedded video; references must follow
APA or school-specific format. Check with your professor for any additional
instructions.Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and the date. The
cover page and the reference page are not included in the required page length.The specific course learning outcomes associated with this
assignment are:Identify various levels and types of strategy in a firm.Use technology and information resources to research issues
in business administration.Write clearly and concisely about business administration
using proper writing mechanics.Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing skills, using the
following rubric.1. Analyze the business-level strategies for the corporation
you chose to determine the business-level strategy you think is most important
to the long-term success of the firm and whether or not you judge this to be a
good choice. Justify your opinion.Weight: 20%Thoroughly analyzed the business-level strategies for the
corporation you chose to determine the business-level strategy you think is
most important to the long-term success of the firm and whether or not you
judge this to be a good choice. Thoroughly justified your opinion.2. Analyze the corporate-level strategies for the
corporation you chose to determine the corporate-level strategy you think is
most important to the long-term success of the firm and whether or not you
judge this to be a good choice. Justify your opinion.Weight: 20%Thoroughly analyzed the corporate-level strategies for the
corporation you chose to determine the corporate-level strategy you think is
most important to the long-term success of the firm and whether or not you
judge this to be a good choice. Thoroughly justified your opinion.3. Analyze the competitive environment to determine the
corporation’s most significant competitor. Compare their strategies at
each level and evaluate which company you think is most likely to be successful
in the long term. Justify your choice.Weight: 25%Thoroughly analyzed the competitive environment to determine
the corporation’s most significant competitor. Compare their strategies
at each level and evaluate which company you think is most likely to be
successful in the long term. Thoroughly justified your choice.4. Determine whether your choice from Question 3 would
differ in slow-cycle and fast-cycle markets.Weight: 20%Thoroughly determined whether your choice from Question 3
would differ in slow-cycle and fast-cycle markets.5. 3 referencesWeight: 5%Exceeds number of required references; all references high
quality choices.6. Clarity, writing mechanics, and formatting requirementsWeight: 10%0-2 errors present

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