Assume the role of a Category Manager and answer the questions

As a Category Manager, part of your role is to analyze data and information about how well a product is selling to help the maker of that product improve the product and consider introducing new products. Rochelle and her team at Alikay Naturals have asked you, the Beauty Products Category Manager, to review one of their products and determine where it lies in the product life cycle. Additionally, they have asked you to recommend ways to improve the product in order to increase sales.See the Attached Template and and answer each question on the box below the question. Review the information given on template for each question.
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STEP 1: PRODUCT LIFE CYCLE
Background Information Needed to Answer Question #1:
Review the Sales Report below for Alikay Naturals Moisturizing Black Soap Shampoo.
As you recall from our learning, here are the four phases of the product life cycle:
QUESTION 1:
What phase of the product life cycle is the Moisturizing Black Soap Shampoo currently in?
? Introduction
? Maturity
? Growth
? Decline
Describe why you selected that phase using sales report data and what you know about the
product life cycle in the box below:
STEP 2: PRODUCT CHANGES
Background Information Needed to Answer Question #2:
Review the User Survey Summary data below and form some opinions about the shampoo’s
consistency, smell, effectiveness, and price. Based on this information you will be able to
answer question #2.
QUESTION 2:
What recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing
Black Soap Shampoo? Please support your recommendation(s) utilizing the data below:
STEP 3: NEW PRODUCT DEVELOPMENT
BACKGROUND INFORMATION NEEDED TO ANSWER QUESTION #3:
Review the three new product options and based on the survey results below determine which
of the three new products you would recommend.
QUESTION 3:
If you had to recommend one product, which product would you recommend they create?
Underline or highlight your answer:
? Organic Bloom Shampoo
? Moisturizing Black Soap Shampoo with Dandruff Control
? Coconut Protein Shampoo and Conditioner
Explain your decision. Provide examples of the customer feedback that informed your choice.
QUESTION 4: INNOVATION
• Determine which type of innovation your new product represents from among the four
main types (Description below). Underline or highlight your selection:
? Sustainable (eco-friendly)
? Frugal
? Sustaining
? Disruptive
Briefly explain why you chose that type of innovation.
Helpful image from Learn’s section for your review:
QUESTION 5: PRODUCTION METHODS
Based on the product you chose in Answer 3 determine which production method is most
appropriate for the production of this product. Underline or highlight your answer:
? Job Production
? Batch Production
? Flow Production
? Mass production
Explain your decision below:
Helpful images from Learn’s section for your review:

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