Better Drinks Businesses Plan

create a detailed business plan and a one year financial statement for the Better Drinks Business
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1
SAFFRON FLOW’S MARKETING STRATEGY AND SALES PLAN
Name
Professor’s Name
Course Title
Date
1
Marketing Plan and Sales Strategy
Target Market
Saffron Flow is going to be a drink that is targeted for people aged 21 and above. It is a
drink that is going to be recommended as an accompaniment to alcoholic drinks as a chaser. The
reason why we labeled it Saffron flow is to liken its high quality to the high quality of the golden
like spice, saffron. Saffron Flow is going to be sold to mainly high-end bars and high end liquor
stores to maintain its image as a high end product. The other stores that are going to sell the
product is the high end supermarkets.
Competition
Internationally, Coca-Cola Company’s beverages have been to be the best chasers.
Replacing this will be tough. Saffron flow has to be extraordinarily better so that it can give the
customers a god reason to choose it.
The other competition is Pepsi which has steadily risen to be among the most popular
beverages in the world.
Flavored Vodka is also going to be a source of competition. Ciroc has vodka with
different flavors. The flavors cut across apple, pineapple, vanilla and other fruity flavors. This
often eliminates the need for a chaser.
Strategy for Successful Competition
Coca-Cola and Pepsi have founded themselves as drinks that are meant to be taken
without mixing with anything. Besides that, their TVCs have been manicured in such a way that
they depict a positive family image of togetherness. Saffron Flow is going to be specifically
presented as a club non-alcoholic drink and also a high end product that can be used at
gatherings of friends and parties that want to depict class. It is a drink that can be consumed by
1
anybody children included but that is rarely going to be the selling point. (Jain and
Haley (2009))
The next step in the competition is the placement of the product in ads. The media
platforms that are going to be used are billboards, TVCs and more intensely the social media
platforms such as twitter, Instagram and Facebook. Over time, other social media sensations such
as renowned secular artists that are associated with class will be used as Saffron Flow’s
ambassadors. This will influence their fans into wanting to feel like they are in the same league
or heading there. Therefore, they will make efforts to buy Saffron Flow even if the price is
heightened by a slight percentage (Peter, Olson and Grunert. (1999)
Strategy number three will be to sell in clubs that are respected first. As we expand, we
will have the drink sold in big and prestigious cities first. The less prestigious city tend to follow
what the prestigious cities do and we can easily expand our market that way. Influence flows
from high to low.
Marketing Vehicles
One of the marketing vehicles will be social media platforms. The company has already
started on building its social media. The next step is mentioning the clubs where the samples will
be at on our social media platforms. Tagging them and them tagging us back will earn both of us
followers from each other.
Another marketing vehicle is as mention in the above text, use of samples. Delivering
samples to clubs and getting feedback. If the customers fancy the drink, then the clubs will
automatically order the drink at our set price and probably in bulk.
Use of media platforms such as the billboards to make people aware of the product and
attract potential clients, The TVCs that will be aired will have a setting that shows class and the
1
character should have the same. This will immediately set the standard of Saffron Flow beverage
high in the eyes of the public. (Peter, Et-al, 1999))
Saffron Flow will have several tasting exhibitions at hypermarkets and supermarkets.
This will give a chance to the potential clients to taste the drink. If they will like them the
customers will be able to buy the drink from the hypermarkets and supermarkets.
The success of Saffron Flow in Pennsylvania is going to open doors to a greater market.
For this reason, rigorous marketing will be needed. Our niche is unique and if Saffron Flow gets
great reception, then we believe that it is going to be the signature non-alcoholic beverage for
that niche.
1
Marketing Budget
The marketing budget is going to grow as the market for the Saffron Flow widens. We
can, therefore, not confine the budget to certain levels. Since the company is just a baby, the
numbers of weeks that the budget is going to be set for are going to be limited. When the
reception is huge, then a larger market plan is going to be created. (Fischer, Et-al (2011))
Below is a marketing budget set for the first three weeks of Saffron Flow’s introduction
to the market within the surrounding areas.
Marketing
Budget
Worksheet
Week 1
Week 2
Week
Total
3
Samples
$1000
$1000
$1000
$3000
Advertisement
$1000
$1500
$1000
$3500
Transport
$2500
$3000
$4000
$9500
Salary
$3000
$3900
$5000
$11900
References
1
M. Fischer, S. Albers, N. Wagner and M. Frie. (2011). Practice prize
winner—dynamic marketing budget allocation across countries, products,
and marketing activities
S. C. Jain and G, T. Haley (2009). Marketing planning and strategy
J. P. Peter, J.C. Olson and K.G. Grunert. (1999) Consumer behavior
and marketing strategy
1
SAFFRON FLOW’S MARKETING STRATEGY AND SALES PLAN
Name
Professor’s Name
Course Title
Date
1
Marketing Plan and Sales Strategy
Target Market
Saffron Flow is going to be a drink that is targeted for people aged 21 and above. It is a
drink that is going to be recommended as an accompaniment to alcoholic drinks as a chaser. The
reason why we labeled it Saffron flow is to liken its high quality to the high quality of the golden
like spice, saffron. Saffron Flow is going to be sold to mainly high-end bars and high end liquor
stores to maintain its image as a high end product. The other stores that are going to sell the
product is the high end supermarkets.
Competition
Internationally, Coca-Cola Company’s beverages have been to be the best chasers.
Replacing this will be tough. Saffron flow has to be extraordinarily better so that it can give the
customers a god reason to choose it.
The other competition is Pepsi which has steadily risen to be among the most popular
beverages in the world.
Flavored Vodka is also going to be a source of competition. Ciroc has vodka with
different flavors. The flavors cut across apple, pineapple, vanilla and other fruity flavors. This
often eliminates the need for a chaser.
Strategy for Successful Competition
Coca-Cola and Pepsi have founded themselves as drinks that are meant to be taken
without mixing with anything. Besides that, their TVCs have been manicured in such a way that
they depict a positive family image of togetherness. Saffron Flow is going to be specifically
presented as a club non-alcoholic drink and also a high end product that can be used at
gatherings of friends and parties that want to depict class. It is a drink that can be consumed by
1
anybody children included but that is rarely going to be the selling point. (Jain and
Haley (2009))
The next step in the competition is the placement of the product in ads. The media
platforms that are going to be used are billboards, TVCs and more intensely the social media
platforms such as twitter, Instagram and Facebook. Over time, other social media sensations such
as renowned secular artists that are associated with class will be used as Saffron Flow’s
ambassadors. This will influence their fans into wanting to feel like they are in the same league
or heading there. Therefore, they will make efforts to buy Saffron Flow even if the price is
heightened by a slight percentage (Peter, Olson and Grunert. (1999)
Strategy number three will be to sell in clubs that are respected first. As we expand, we
will have the drink sold in big and prestigious cities first. The less prestigious city tend to follow
what the prestigious cities do and we can easily expand our market that way. Influence flows
from high to low.
Marketing Vehicles
One of the marketing vehicles will be social media platforms. The company has already
started on building its social media. The next step is mentioning the clubs where the samples will
be at on our social media platforms. Tagging them and them tagging us back will earn both of us
followers from each other.
Another marketing vehicle is as mention in the above text, use of samples. Delivering
samples to clubs and getting feedback. If the customers fancy the drink, then the clubs will
automatically order the drink at our set price and probably in bulk.
Use of media platforms such as the billboards to make people aware of the product and
attract potential clients, The TVCs that will be aired will have a setting that shows class and the
1
character should have the same. This will immediately set the standard of Saffron Flow beverage
high in the eyes of the public. (Peter, Et-al, 1999))
Saffron Flow will have several tasting exhibitions at hypermarkets and supermarkets.
This will give a chance to the potential clients to taste the drink. If they will like them the
customers will be able to buy the drink from the hypermarkets and supermarkets.
The success of Saffron Flow in Pennsylvania is going to open doors to a greater market.
For this reason, rigorous marketing will be needed. Our niche is unique and if Saffron Flow gets
great reception, then we believe that it is going to be the signature non-alcoholic beverage for
that niche.
1
References
M. Fischer, S. Albers, N. Wagner and M. Frie. (2011). Practice prize
winner—dynamic marketing budget allocation across countries, products,
and marketing activities
S. C. Jain and G, T. Haley (2009). Marketing planning and strategy
J. P. Peter, J.C. Olson and K.G. Grunert. (1999) Consumer behavior
and marketing strategy

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