Bringing Filtered Water Bottles like Brita to India

Milestone Two: Country Attractiveness AssessmentIn 4-5 Final Project: Country Attractiveness Assessment, you will submit a country attractiveness assessment.
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Exploring Country
Attractiveness
DR. CHARLOTTE BROADEN
PROFESSOR, INTERNATIONAL BUSINESS &
ORGANIZATIONAL LEADERSHIP
National Competitive Advantage: Porter’s Diamond
?
Porter (1990) tried to explain why a nation achieves international
success in a particular industry
?
Porter identified four attributes he calls the diamond that promote or
impede the creation of competitive advantage
1.
2.
3.
4.
?
Factor endowments
Demand conditions
Related and supporting industries
Firm strategy, structure, and rivalry
In addition, Porter identified two additional variables (chance and
government) that can influence the diamond in important ways
National Competitive Advantage: Porter’s Diamond
Factor Endowments
? A nation’s position in factor endowments (factors of production) can
lead to competitive advantage
? These factors can be either basic (natural resources, climate, location)
or advanced (skilled labor, infrastructure, technological know-how)
? Basic factors can provide an initial advantage that is then reinforced
and extended by investment in advanced factors
Demand Conditions
? Demand conditions refers to the nature of home demand for an
industry’s product or service
? Demand conditions influence the development of capabilities
? Sophisticated and demanding customers pressure firms to be more
competitive and to produce high-quality, innovative products
Related and Supporting Industries
? Related and supporting industries refers to the presence of supplier
industries and related industries that are internationally competitive
? Investing in these industries can spill over and contribute to success in
other industries
? Successful industries tend to be grouped in clusters in countries, which
then prompt knowledge flows between firms
?
Having world-class manufacturers of semi-conductor processing equipment
can lead to (and can be a result of having) a competitive semi-conductor
industry
Firm Strategy, Structure, and Rivalry
? Firm strategy, structure, and rivalry refers to the conditions in the
nation governing how companies are created, organized, and managed,
and the nature of domestic rivalry
? Different nations are characterized by different management ideologies
that influence the ability of firms to build national competitive
advantage
? There is a strong association between vigorous domestic rivalry and the
creation and persistence of competitive advantage in an industry
Evaluating Porter’s Theory
? Porter suggests that the four attributes of the diamond together with
government policy, and chance work as a reinforcing system,
complementing each other and in combination creating the conditions
appropriate for competitive advantage
? Porter believes that government policy can affect demand through
product standards, influence rivalry through regulation and antitrust
laws, and impact the availability of highly educated workers and
advanced transportation infrastructure
Finding Data for Country Attractiveness
? www.heritage.org/index, the Heritage Institute
? http://www.prosperity.com/rankings.aspx
? http://www.prosperity.com/prosperiscope.aspx?sel=BY,EC&year=200
9&index=prosperity
Final Project: Guidelines and Rubric
Overview
The final project for this course is the creation of a global business plan. Based on the knowledge obtained in this course and previous coursework, you will
examine the entire process of entrepreneurial activities in the global arena, including fundamentals and identifying opportunities, evaluation and risk
management, mobilizing resources, managing contingencies and changing contexts, and growth, harvesting, and the exiting of businesses. You will create an
international business plan for a product to be introduced into a foreign country either as a new product or as an extension of a product by an existing company.
You may complete the project individually or as a team of no more than two to three people. You will have access to a group area with your group members and
instructor to discuss, edit, and lay out project details. If working individually, you should use this area to discuss the project with your instructor. Each group
member must submit a paper for each milestone of the project and the final draft. Although they may differ slightly, the final product should reflect
unanimously the group’s rationale and philosophies. The presentation may be put together as a group, with each member contributing slides and narration.
While some students may have a specific opportunity in mind that they want to pursue as an actual venture, others may simply work through the project to
learn how to apply the various resources and tools that are available to entrepreneurs.
The project is divided in to nine milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three through Ten.
Main Elements
Your Global Business Plan should consist of the following elements:
? Executive Summary
? The mission statement: The mission statement briefly explains
the thrust of your business. It could be two words, two
sentences, a paragraph, or even a single image. It should be as
direct and focused as possible, and it should leave the reader
with a clear picture of what your business is all about.
? Date the business began
? Names of the founders and the functions they perform
? Number of employees
? Location of the business and any branches or subsidiaries
?
?
?
?
?
Description of plant or facilities
Products manufactured/services rendered
Banking relationships and information regarding current
investors
Summary of company growth including financial or market
highlights (for example, your company doubled its worth in a 12month period; you became the first company in your industry to
provide a certain service)
Summary of management’s future plans
?
?
?
?
?
?
?
Industry Analysis
Country Attractiveness Assessment
Market Database and Assessment
Product/Service Need and Product/Service Value Worksheets
Financials (breakeven analysis, the 12-month cash flow statement, the 12-month profit and loss projection, and the 12-month sales forecast)
Assessing Risks worksheets
Management Plan
Format
Milestone One: Industry Analysis
In 3-4 Final Project: Industry Analysis, you will submit an industry analysis for the selected industry. See the Industry Analysis document attached to the
assignment for details. This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project Rubric.
Milestone Two: Country Attractiveness Assessment
In 4-5 Final Project: Country Attractiveness Assessment, you will submit a country attractiveness assessment. It should include the following:
A. Country Overview – This section should provide an overview of the country with attention paid to the external factors that influence how business in
conducted within the country. This includes assessing the economic, political, cultural, legal and technological factors. What is the impact that these
factors will have on the entrepreneurial venture? Do these factors present an opportunity or threat to the firm?
B. Applying Porter’s Diamond – This section will cover the four parts of the diamond model.
1. Factor endowments – discuss how the advanced factors of production can be used to create competitive advantage for the firm
2. Supporting and Related Industries – Identify spillover effects that create opportunities in the market that firms can use to their advantage. Using
SIC, NAICS or SITC codes find the key supporting industries that support the industry for your product or service.
3. Demand condition – Assess the home demand for the firm’s product or service.
4. Firm Strategy, Structure and Rivalry – discuss the conditions within the nation that govern how firms are created, structured and managed. All using
SIC, NAICS or SITC codes identify local competitors and their position with it the industry.
C. Summary – In the summary section you will want to discuss the how the firms will take advantage of the opportunities made available by the country
resources as well as discuss how the firm will deals with threats and risks to doing business in the country.
This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project Rubric.
Milestone Three: Market Database and Assessment
In 5-4 Final Project: Market Database and Assessment, you will submit a market database and assessment. You will need to find at least 10 competitors in the
country market that you will operate your business. Remember to search for competitors using SIC, NAICS, or SITC codes to ensure that you have direct
competitors. Using the Market Database Excel worksheet (attached to the assignment) identify 15 factors to collect data. Decide on factors that will allow you to
gain a competitive view of the market and help you determine your strategy in the marketplace. You should consider both primary and secondary sources for
gathering the information. Do not forget that government websites can provide some information that can assist you. Be sure to identify the source of the
information on the worksheet. Finally, write a one-page assessment of what you have gained from the data collected that will assist you in creating an
entrepreneurial venture in the chosen country. This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project
Rubric.
Milestone Four: Product/Service Need Worksheet and Product/Service Value Worksheet
In 6-4 Final Project: Product/Service Need Worksheet and Product/Service Value Worksheet, you will submit product/service need and product/service value
worksheets. Use the worksheets attached to the assignment. This milestone is not graded separately, but as part of the Milestone Submission element of the
Final Project Rubric.
Milestone Five: Financials
In 7-4 Final Project: Financials, you will submit the breakeven analysis, the 12-month cash flow statement, the 12-month profit and loss projection, and the 12month sales forecast. Use the forms in the website link provided in the assignment. This milestone is not graded separately, but as part of the Milestone
Submission element of the Final Project Rubric.
Milestone Six: Assessing Risk
In 8-4 Final Project: Assessing Risk Factors, you will submit the assessing risks worksheets where you will assess three types of risk: general business risks
(internal), economic/financial. This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project Rubric.
Milestone Seven: Management Plan
In 9-3 Final Project: The Management Plan, you will submit the management plan. Identify the type of governance structure that will oversee the operational
aspects of your business. Also include the type of ownership structure to be used. Finally, create an organizational chart for the firm, including position titles,
brief responsibilities/duties, and proposed salaries for the individuals. This milestone is not graded separately, but as part of the Milestone Submission element
of the Final Project Rubric.
Milestone Eight: Global Business Plan
In 10-2 Final Project: Global Business Plan, you will submit the final business plan. It should be a complete, polished artifact containing all of the main elements
of the final product. It should reflect the incorporation of feedback gained throughout the course. This milestone will be graded using the Final Project Rubric.
Milestone Nine: PowerPoint Presentation
In 10-3 Final Project: PowerPoint Presentation, you will submit a 12-slide presentation of the business plan, with narration. You may create the presentation as a
group. This milestone is graded using the Presentation Rubric.
Deliverable Milestones
Milestone
1
2
Deliverables
Industry Analysis
Module
Grading
Due
Three Not graded separately, but as part of the Milestone Submission element
of the Final Project Rubric.
Not graded separately, but as part of the Milestone Submission element
of the Final Project Rubric.
Not graded separately, but as part of the Milestone Submission element
of the Final Project Rubric.
Not graded separately, but as part of the Milestone Submission element
of the Final Project Rubric.
Country Attractiveness
Assessment
Market Research and Database
Four
Six
5
Product/Service Need
Worksheet and Product/Service
Value Worksheet
Financials
Seven
6
Assessing Risk Factors
Eight
7
The Management Plan
Nine
8
Global Business Plan
Ten
Final Project Rubric
9
PowerPoint Presentation
Ten
Presentation Rubric
3
4
Five
Not graded separately, but as part of the Milestone Submission element
of the Final Project Rubric.
Not graded separately, but as part of the Milestone Submission element
of the Final Project Rubric.
Not graded separately, but as part of the Milestone Submission element
of the Final Project Rubric.
Final Project Rubric
Requirements of submission: Written components of projects must follow these formatting guidelines when applicable: double spacing, 12-point Times New
Roman font, one-inch margins, and discipline-appropriate citations.
Critical Elements
Milestone Submission
and Incorporation of
Feedback
Exemplary
Meets Needs Improvement
requirements and addresses all
instructor feedback through
incorporation or clarifying
questions/dialogue with
instructor
Addresses all of the main
elements of the final product
directly and includes
additional elements that
logically enrich and extend
Proficient
Meets Needs Improvement
requirements and incorporates
some of the instructor’s feedback
throughout the progression of
the project
Needs Improvement
Student completes and
submits all milestones by the
due date
Not Evident
Student submits incomplete
milestones or does not submit
by the due date
Value
25
Addresses all of the main
elements of the final product
listed above directly
Addresses all of the main
elements of the final product
listed above either directly
or indirectly
Does not address all of the
main elements of the project
listed above
25
Critical Thinking
Demonstrates comprehensive
exploration of issues and ideas
before accepting or forming an
opinion or conclusion
Demonstrates moderate
exploration of issues and ideas
before accepting or forming an
opinion or conclusion
Incorporates many scholarly
resources effectively that
reflect depth and breadth of
research
All of the course concepts are
correctly applied
No errors related to
organization, grammar and
style, and citations
Incorporates some scholarly
resources effectively that reflect
depth and breadth of research
Does not demonstrate
exploration of issues and
ideas before accepting or
forming an opinion or
conclusion
Does not incorporate
scholarly resources that
reflect depth and breadth of
research
Does not correctly apply any
of the course concepts
Major errors related to
organization, grammar and
style, and citations
Earned Total
15
Research
Demonstrates minimal
exploration of issues and
ideas before accepting or
forming an opinion or
conclusion
Incorporates very few
scholarly resources that
reflect depth and breadth of
research
Some of the course concepts
are correctly applied
Some errors related to
organization, grammar and
style, and citations
Comprehensive Final
Product
Integration and
Application
Writing
(Mechanics/Citations)
Comments:
Most of the course concepts are
correctly applied
Minor errors related to
organization, grammar and style,
and citations
15
10
10
100%

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