Business Draft Correction

Hello, last week you did this work for me. Thank you so much for the work this was a draft for the business project. Now I have the professor feedback and I will like you to help me finish it. I will attach you work and I will copy the professor recommendations. This are the recommendations; Expand your executive summary more to be a brief reflection of each
of your major sections without getting too redundant.Then update your
executive summary with a summary of investment needed and sales and
profit expectations.In the company description section, describe your chosen legal structure.You can get rid of the title introduction and move the industry,
customer, competiton title up to include it all as once section…and
change the table of contents to reflect that.
business_plan____outline_2_.doc

business_plan_1_.doc

Don't use plagiarized sources. Get Your Custom Essay on
Business Draft Correction
Just from $13/Page
Order Essay

financial_forecast_model_1_.xls

Unformatted Attachment Preview

Business Plan – Outline
Thesis: Different elements should be considered in starting of the online shop, and this is
important as it guides the success of the organization and the prediction of the revenues and the
expenses in the long run.
I.
Industry, Customers, Competitors
A. Strong markets
B. Competition
C. Differentiation
II.
Company Description
A. Customer loyalty
B. Customer engagement
III.
Marketing Plan
A. Keywords
B. Pay per click
C. Email marketing
D. Website
IV.
Operations Plan
A. Inventory management
B. Roles and responsibilities
V.
Development Plan
A. Product development
B. Organization development
C. Market development
VI.
Growth Plan
A. Value proposition
B. Customer engagement
VII.
Management Team
A. Leadership
B. Organization structure
VIII.
Financial Plan
A. Forecasts
B. Cash flows
Running head: BUSINESS PLAN
1
Business Plan
Name
Institution
BUSINESS PLAN
2
Contents
Introduction ……………………………………………………………………………………………………………………. 4
Company Description ……………………………………………………………………………………………………… 6
Marketing Plan ……………………………………………………………………………………………………………….. 7
Operations Plan ………………………………………………………………………………………………………………. 8
Development Plan …………………………………………………………………………………………………………. 10
Growth Plan …………………………………………………………………………………………………………………. 11
Management Team………………………………………………………………………………………………………… 13
Financial Plan……………………………………………………………………………………………………………….. 14
Conclusion …………………………………………………………………………………………………………………… 15
BUSINESS PLAN
3
Executive Summary
Gravity boutique is a startup that operates in the retail industry. The company will
operate online, and the target market is women clothing and apparel. The goal of the boutique is
to expand and serve different markets, and this will assist in the building of the brand in the
online platforms. The retail market in the fashion industry is focused on the trends that continue
to change in the market attributed to increasing in innovation efforts and the digitization of the
operations of the organization. The tailoring of the clothes to the preferences of the consumers
ensures that there is the management of the styles of the clothing and the specialty of the
consumers in the online shopping efforts. There is an analysis of the markets and the efforts in
the management of the expectations. The paper looks at the different sections of the organization
that enhance the operations of the online boutique.
BUSINESS PLAN
4
Business Plan
Introduction
An online boutique venture is one of the profitable businesses given the flexibility of the
business in the market. The boutique will specialize in women clothing and this is important as
women are shoppers and they get attracted to quality clothing. The selection and the quality
services offered are important in helping to retain customers, and this means that there is need to
manage the expectations of the customers in the online platforms and the focus on the changing
needs and preferences in the online business. The boutique will focus on selling casual women
clothes and accessories and will include both contemporary and designer clothing. Different
elements should be considered in starting of the online shop, and this is important as it guides the
success of the organization and the prediction of the revenues and the expenses in the long run.
Industry, Customers, Competitors
The clothing industry is competitive, and this is because there are different established
businesses in the market increasing the competition. The boutique industry is fragmented, and
this means that small retail stores are coming up and this means that there is need to consider the
range of the clothes offered and the determination of the niche that helps in increasing the
competitiveness of the market. The industry focuses on the strong markets that help in the
analysis of the macroeconomic conditions and the influence that expansion of markets gives to
the boutique. The projection of the revenues in the market shows an increase that is attributed to
the new trends and the need for the women to remain fashionable (Wei, 2015). The need for the
online business is to increase efficiency where there is focus on the increase of the confidence of
the consumers and the need for creation of the competitive factors. The need for the projection of
BUSINESS PLAN
5
the revenues in the industry helps in the management of the expectations of the customers in the
pricing of the products.
The boutique will target women from all income levels, and this is important in helping
to increase the visibility of the boutique and the creation of a customer base. It means that for the
target population to recognize the efforts of the organization there need to be an establishment of
the online platforms that one needs to use in reaching out to the potential customers. The sale of
the women clothing creates, and environment that helps in increasing the accessibility of the
products encourages the improvement of sales for the company as there is the creation of
convenience. The creation of loyalty among the customers is enhanced by the service offered and
the constant review of the preferences of the consumers. It encourages the constant analysis of
the outside factors such as the disposable income of the customers and the budgets made towards
shopping of clothes (Wei, 2015). It leads to the development of the strategies that focus on the
changing needs of the customers and the availability of the company in meeting the changing
needs. The customers are attracted to the boutiques that embrace innovation, and this is enhanced
by the constant update of the usage of the online platform.
The competition in the market is high, and this is attributed to the changing technological
environment that leads to increasing of accessibility to different stores. The increase in the small
retail stores creates the need to have a strategy that is unique to the selling the clothes to the
women and that addresses the constant change in their preference. Competition from the already
established designer shop in the market is high, and this creates the need to survey the market
and enhance the maximization of profits in the market. There is an investigation of the strategies
that they apply in the online shopping and this helps in the differentiation of the strategies to use
in gaining customer loyalty (Lim Ghee & Tang Lee, 1999). The need to manage the expectations
BUSINESS PLAN
6
of the consumers is enhanced by understanding the competition in the market and the
establishment of the strategies that help in breaking into the online market. Constant update of
the clothes sold encourages the offering of variety to the consumer and this leads to increase in
sales and revenues for the company.
Company Description
Gravity boutique is a startup that will focus on offering designer clothes, and this will
help in the understanding of the changing environment and the preferences of the consumers.
The use of the online approach for the boutique is essential in helping to increase its presence,
and this will focus on offering the products that the target identifies with considering the
changing needs and preferences. The company as a startup will have four employees, and this
will help in the day to day running of the business and the focus on the design of the products.
There stitching of the clothes will be through outsourcing of the company facilities, and this is
important as the focus is on the improvement of sales in the long run.
As a startup, the goal is to ensure reduction of costs and the improvement of efficiency in
managing the company resources. In this case, it means that there is need to focus on the
building of the customer base and this guides the need to manage the company contracts and
ensure that there is an improvement in the demand of the products. The vision of the boutique is
to become one of the best online shopping boutiques in the country, and the mission is focused
on building relationships to enhance customer loyalty. The online presence of the company
encourages the need to focus on the changing preferences of the consumers, and this enables the
focus on environment and role of technological environments. The need to meet the demand of
the market is through focusing on the quality of the clothes and management of the interests of
the consumers.
BUSINESS PLAN
7
Marketing Plan
Marketing is an important aspect of online shopping as there is focus on the utilization of
the different strategies that help in creating awareness and the increase in the sales of the
company. The marketing plan helps in the definition of the customers that the company targets
and the methods used in reaching out to them. There is a determination of the techniques to use
in the online market and the need to differentiate the methods from that of the competitors. One
of the strategies that the store will implement is the use of keywords in the search process as this
assists the customers in discovering different products that the company posts on the online
platform (John & Steven, 2008). There is the use of the language that all the customers
understand and targeting the usage of the words to the creation of efficiency in the marketing
strategy.
The incorporation of pay per click in the online platform is an important technique that
helps in optimizing the use of the online platform and ensuring that the reach of the consumers is
enabled. There is the management of the costs that the company incurs and the collection of data
for the company on the preferences of clothes. The use of the strategy creates efficiency for the
company as there is measuring of data and managing the driving of the sales of the company.
The need for the management of the scalability of the company data and the repeat actions of the
consumers encourages the management of the effects of the products on the perception of the
company. The technique encourages the need for the management of the budgets of the company
as there is need to control the expenses of the company and encourage the return on investment
on the measures that the company applies.
The use of email marketing is important as it helps in updating the consumers on the new
products in the market and the personalization of the different campaigns rolled out. The focus is
BUSINESS PLAN
8
email marketing is to influence the decision on the purchase and encourage the continuous visit
to the company site. It helps in ensuring that there is the personalization of the approaches
towards the target market and this develops the relationship with the consumers encouraging
their loyalty to the company. The need to have a template where the consumers sign up for the
email updates is essential as it helps in managing their expectations towards the new products.
The company is a startup, and this necessitates for a website is attractive to the
consumers. It is a marketing strategy as it enables the influence of the consumer purchase
decision where the attractiveness of the website helps in managing the efforts of the company
towards the digitization of different elements. The ease in navigation from one point to the other
and focusing on the efforts of the company in time spent to read the products and understand
their nature creates a competitive advantage (Efrat, Gilboa & Yonatany, 2016).The friendliness
of the site where there is access from any device is an essential factor to consider as it
encourages the focus on the changing environmental needs and the understanding of the
consumer technological preferences. It helps in increasing the company sales in the long run, and
the management is aware of the strategies that lead to interaction with the consumers.
Operations Plan
The company operations are important in helping to understand the measures to
implement in the production process of the clothes. There is the management of the supply to the
consumers and the time taken to reach to consumers. The answering of the different questions
enables the need to manage the expectations of the employees and that of the consumers in how
long that the delivery process takes. As a retail shop, the company will open from Monday to
Saturday and the opening hours will be 8 am to 6 pm. Two employees will be dedicated to
answering the online queries, and this is important as it helps in encouraging the feedback that
BUSINESS PLAN
9
the consumers receive (Díaz-Madroñero, Peidro & Mula, 2014). The purchase of the apparels
will be from the merchandisers, and the quality observation is an essential element that will assist
in maintaining the loyalty of the consumers. One of the sales employees will ensure that there is
sensitization of the community on new products and the methods that they should use in the
purchase process.
The operations on the control of the stock and the management of the inventory are
essential as it guides the turnover of the organization. Software on the management of the stock
levels will be installed, and this is to ensure that the audits carried out internally are effective
helping to avoid unnecessary costs in the organization. The maintenance of the finance
documentation and the information on sales of the company helps in ensuring that there is
increased accountability on the different products that the company offers. The operations
milestones are observed in helping to improve the profitability of the company and the
solidification of the roles of the organization. There is focus on the creation of awareness and the
need to have a mailing list that reaches out to all the consumers in the market.
The operations milestone that is considered effective is the acquisition of the funds that
help in setting up of the business, and this implies covering all the costs that might affect the
expansion strategies and deployment of the funds important to cater for the different milestones
that the company undertakes. The securing of the business is through focusing on the growth
measures and the need to enable the strategic operations of the organization. It is essential to
focus on the location of the boutique as it helps in encouraging the meeting of the needs of the
specific market and the changes that continue to take place and the review of the different
information that helps in the positioning of the company in the right direction. Operations are
considered to be the main functioning of the organization as they enable the efficiency of the
BUSINESS PLAN
10
increased needs of the consumers, and this enables the need to manage the expectations of the
employees and that of the consumers in the market Díaz-Madroñero, Peidro & Mula, 2014).
There is need to focus on the role and the responsibilities of the employees as it encourages the
meeting of the demand of the market as there is laying out of the appropriate strategies. The
employees enable the performance of the company in the production process as there is an
observation of quality products and the areas that weaknesses are experienced. Their experiences
enable the increase in company performance, and this is important to enable the efficiency of the
company.
Development Plan
As the company expands in the market, there is the likelihood of having a good
reputation in the market, and this helps in increasing the opportunities for the company. The
options that the company has to develop in the market involve the observation of the lines of the
different products. One of the methods that Gravity boutique will use is the selection of the
different categories whose performance is exemplary and focusing on the specific development
of the line. The assessment of the progress of the development of the company online clothes
will help in managing the expectations of the people and the quick response to the issues that
affect the organization (Hassler, 2003). The potential of expansion of the business is through
managing the expectations of the employees and encouraging their role in offering quality
services to the clients.
The development plan will focus on the development of the products, market, and the
organization. The elements are an important aspect as they encourage the funding of the
functions of the organization and the need for the budgeting on the various issues that might face
the organization. The first step in the development plan is to analyze the market and the
BUSINESS PLAN
11
competition that the company faces, and this means that there is the setting of the goals that help
in increasing the readiness of the market. The development plan will quantify the company plans
and direct the success of the success of the business to the improved coverage in the market. The
setting of timelines and the feasibility of the completion of the different projects and the time
taken to complete the design of the products is essential in helping to increase the productivity
measures of the organization.
The development plan will focus on the technicalities of the product features and the role
that the team plays in the removal of the inefficiencies. There is the management of the
expectations and the boundaries that are development to encourage the performance of the
company in the long run. Co0llateral development of the marketing plans is to ensure that there
is competition in the acquisition of the assets and the roles that the employees play in increasing
the efficiency of the company (Hassler, 2003). The focus on the assets of the company and the
rate at which there is diminishing of the effect of the products in the market is an important
observation in encouraging developing of the chances of success of the company in the
competitive market.
Growth Plan
The growth plan in that the company embraces is to ensure that there is increased the
sustainability of the business in the market. The company envisions success in the long term, and
this helps in increasing the tangible measures that assist in fighting the competition in the market.
Their deliberation on the steps that fuel the constant growth of the organization and this enables
the chances that the company has in increasing the value of the organization. The plan in growth
focuses on the credibility of the products and the determination of the changes in the market
especially on the perceptions of the potential consumers. In the long run, there is focus on the
BUSINESS PLAN
12
customers that the organization considers ideal and their characteristics in helping to gain an
advantage in the market. The possibility of an increase in growth is dependent on the measures
are undertaken to stimulate the interests of the consumers.
The need to constantly engage the consumers is part of the growth strategy that helps to
improve the perceptions of the consumers towards the different products that the company offers
(Hassler, 2003). There is the definition of the indicators of success and measuring the change
that continues to take place. The need for the comparison of the historical data and the dedication
that the company offers in managing the resources is important in improving the sustainability
measures. There is the validation of the results of the company through a fo …
Purchase answer to see full
attachment

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency

Order your essay today and save 15% with the discount code ESSAYHELP