Business Model Innovation Proposal

Readings Use the Capella library and the Internet to complete the following: Baden-Fuller and Morgan’s 2010 article, “Business Models as Models” from Long Range Planning, volume 43, issue 2?3, pages 146?155.Giesen, Riddleberger, Christner, and Ragna’s 2010 article, “When and How to Innovate Your Business Model” from Strategy & Leadership, volume 38, issue 4, pages 17?26. The following required readings are available full-text in the Capella University Library. Search for each article by clicking the linked title and following the instructions in the Library Guide. Zook and Allen’s 2011 article, “The Great Repeatable Business Model” from the Harvard Business Review, volume 89, issue 11, pages 106?114.Johnson, Christensen, and Kagermann’s 2008 article, “Reinventing Your Business Model” from the Harvard Business Review, volume 86, issue 12, pages 50?59. Business Model Innovation Proposal This assignment has two components: Discovering the Job (A) Select a publicly traded organization with which you are familiar (it can be your own company but one you have not yet used in this course or BMGT8130). Write a paper that describes a target customer group from your selected company that reflects a deconstruction of the job that the customer is trying to get done. Also, analyze opportunities for innovation using this new lens. You will be building on the results of this assignment in Unit 5, Assignment 1, for the Business Model Innovation Proposal. Business Model Innovation Proposal (B) In section A, you identified and evaluated the job to be done for a target market segment or customer group. For section B, integrate the work from section A and prepare and submit a proposed business model innovation for this target organization. Define all of the proposed elements in the business model innovation, indicating the logic behind the element selection using a synthesis of the assigned readings and your research in support. Also, explain why this business model is innovative. Finally, explain the assumptions and trends upon which your business model innovation is based and how you will mitigate the limitations of the strategic assumptions in your model. As part of your paper, interweave some of the discoveries in preparing your post for this unit’s discussion. Written communication: Must be free of errors, scholarly, professional, and consistent with expectations for members of the business profession.APA formatting: Your essay should be formatted according to APA (6th edition) style and formatting.Length: A minimum of 2,100 words, Times New Roman 12-point font.Structure: Please include the following sections using APA headings (no abstract required): Introduction.Body headings as appropriate.Conclusion.Turnitin: Please submit your paper through Turnitin. There will be a 10 percent penalty if you do not.References: A minimum of 4PRJ or PJ references (in addition to the required course readings).Writing Feedback Tool: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click on the linked resources for helpful writing information.

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