After reading and examining the case, write at least a one-page analysis by addressing each of the following:
Briefly introduce the company and its history
Briefly describe the products and/or services availablewhat are consumers purchasing online?
Describe the basic elements of the company business model:
? Core value proposition of the companywhat is it offering, and how does it satisfy customer needs?
? Target market/audiencewho uses this service?
? Revenue modelwhere does the money come from?
? Competitive environmentwho else is competing in this market, or who might enter the market and threaten
this company’s position?
? Competitive advantage analysishow is the company attempting to gain an advantage? Competing on cost?
? How are they promoting their products in the marketplace?
? How would you rate the companys success (financial results if available)?
Be sure to answer at least ONE of the following questions:
? How has e-commerce impacted this business?
? How has an e-commerce presence provided this business with opportunities that otherwise would not have
Format your analysis paper by using Times New Roman, 12-point font, double-spacing, and one-inch margins. There is
no need to include a title page nor a references page. Be sure to proofread your work before submitting it in Blackboard
Case Study Article link for article: https://www.businesswire.com/news/home/20120716005…
MarketLine. (2012). Play.com: The rapid rise of an online retailer.
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