consumer behavior research paper

Paper is minimum of 4 pages and maximum of 5 pages using google scholar articles or any other articles related to any product depends on writer’s choice. Paper will mention problems facing the product and manager. Topic of class is consumer behavior. below is more depth requirements for the paper. times new roman, 12 pt, double spaced. I. Executive Summary Briefly identify the major problems facing the manager/key personSummarize the recommended plan of action and include a brief justification of the recommended plan II. Statement of the Problem State the problems facing the manager/key personIdentify and link the symptoms and root causes of the problemsDifferentiate short term from long term problemsConclude with the decision facing the manager/key person III.Causes of the Problem Provide a detailed analysis of the problems identified in the Statement of the ProblemIn the analysis, apply theories and models from the text and/or readingsSupport conclusions and /or assumptions with specific references to the case and/or the readings IV. Decision Criteria and Alternative Solutions Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management)Include two or three possible alternative solutionsEvaluate the pros and cons of each alternative against the criteria listedSuggest additional pros/cons if appropriate V.Recommended Solution, Implementation and Justification Identify who, what, when, and how in your recommended plan of actionSolution and implementation should address the problems and causes identified in the previous sectionThe recommended plan should include a contingency plan(s) to back up the ?ideal? course of actionUsing models and theories, identify why you chose the recommended plan of action ? why it?s the best and why it would work VI.External Sourcing 5 external sources (in addition to your textbook) should be referenced to back up your recommendations or to identify issues.This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues identified.

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