Creativity, Innovation and New Product Development course project

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The Course Project requires you to act as consultants for a fast food chain and
develop a new food product. Your competitor has just launched a new campaign
introducing Junior and Grand sizes to their already famous and successful
hamburger and is drawing sales away from your client. Time is of the essence,
yet you do not want to over-react and make a costly mistake. You will need to be
innovative and capitalize not only on your client’s success, but also focus on how
to bring back lost revenue and launch a strong marketing campaign. Your
market research and product launch strategy will be described both in a written
paper as well as presentation of your recommendations to the class.
Your typed paper (using Microsoft Word) should be no more than 12 pages in
length (not including the cover page, table of contents, and reference pages),
double spaced, using Times Roman 11-point font, and one-inch margins.
APA citation format
Paper should go through a complete spelling and grammar check in Word.
Minimum of six scholarly references cited in the paper
The DeVry Plagiarism Policy applies to this project. Your instructor may submit
your paper to TurnItIn to ensure compliance.
You should review the APA tutorial referenced in the course syllabus.
Cover page
Table of Contents
Executive Summary (this should be the last section written)
Complete product/service description, including the type of innovation
represented, and the source for the idea
5. Product/service offering and a description of benefits that customers will both
recognize and realize
6. Competitive analysis
7. Market-research steps necessary to test the concept
8. Safety or health concerns with the use of your innovations, if any
9. Development strategy
10. Launch strategy, including any considerations of using strategic alliances to get
to market
11. References
Part 1– Submit written report sections (graded-see grading rubric).
Part 2 – Final Course Project (graded-see grading rubric).
(Week 7 – Formal presentation to class, via Voice Thread Presentation online
(graded-see grading rubric).
Grading Rubrics
Week 4: Team
Written Project
Sections 4-6
Points awarded for description of the innovation of the new
competitive product and how it will compete in the
marketplace. Product offering and a description of benefits
customers will realize over that of your client’s
competitor. In short, how will your new innovative food
product increase sales for your client and as well as win
back sales from your client’s competitor. Include in this
section an identification of competitor products and
specific customer benefits. The material in this assignment
covers sections 4-6 listed in the outline above.
Week 7: Team
Written Project
Completeness according to the outline above. In addition,
the paper should include specific recommendations for
testing and market research, the launch strategy, and
considerations of external economic or social conditions.
Week 7: Team
Presentation of findings and recommendations to the class
(client). Points will be based on use of technology and
professionalism of presentation.
A quality paper will meet or exceed all of the above
Best Practices
The following are the best practices in preparing this paper.
Apply a three-step process of writing: plan, write, and complete.
Prepare an outline of your research paper before writing the paper.
Complete a first draft and then go back to edit, evaluate, and make changes as

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