Crisis Management Plan

About Your Signature AssignmentThis signature assignment is designed to align with specific program student learning outcomes in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements.You currently work in a 1,200-room resort located on the beaches of the Florida Gulf coast.Write a 700- to 1,400-word Crisis Management Plan to reduce legal liability to the hotel owners should a disaster occur.In your plan, include the following:Complete a risk assessment based on the location of the hotelExplain the difference between an internal disaster and an external disasterDescribe how the hotel should prepare for an internal disasterDescribe how the hotel should prepare for an external disasterExplain how you will know if your Crisis Management Plan is effectiveDescribe how will you market to your customers that you are prepared for a disasterFormat all sources according to APA guidelines.
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Title of Paper
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References
This is a hanging indent. To keep the hanging indent format, triple click your mouse on this line
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and Citation Examples (Center for Writing Excellence>Tutorials and Guides>Reference
and Citation Examples) to help format your source information into a reference entry.
The reference page always begins on the top of the next page after the conclusion.
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Crisis Management Plan
Student Name
Course/Number
Due Date
Faculty Name
2
Crisis Management Plan
In this introductory section, provide some context for your reader. Specifically, introduce
them to some of the key concepts, the important role they play, and why. This should be done in
the third person and is meant to peak the interest of the reader. It should contain in-text citation
to support ideas.
For example: Having a comprehensive crisis management plan is critical to the ongoing
success of any hospitality business, both for the protection of their guests and to ensure their
ability to continue operations when faced with challenges. Such plans require management to
complete location-based risk………… (Reference cited). The scope of issues that managers must
take into account includes both internal and ……………(Reference cited). By taking these issues
into account, managers can ……………(Reference cited).
The key with any introductory section is to briefly share the importance of the key
concepts in the paper, encouraging the reader to explore it further!
Internal & External Disasters
In this section you would want to provide the reader / investors with a general
understanding of the types of disasters that hotels & resorts need to plan for and why. This should
include an explanation of both internal and external disasters, the differences between the two,
and why / how these plans should be tailored to the locality of the operation. Do not mention or
discuss your own service plan until after you have completed this section (or sections)!
Elements of a Crisis Management Plan
In this section you would want to further define and explain the concepts you mentioned
in your introductory section, and explain the application of the model (e.g. how it works). You
will need to identify and define the key concepts from this weeks module / reading so that your
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reader / investors can understand the key concepts explored in your analysis section. You don’t
need to go into too much depth here, but enough so that you don’t need to waste time and wordcount explaining the basics in the analysis. Define and explain the core elements involved in a
crisis management plan and the general merits of the plan. Do not mention or discuss the specific
hotel or hypothetical until after you have completed this section or sections!
Crisis Management Plan for a Florida Resort
This section is where the majority of assignment points are earned, and should be the
longest section of the paper! As with any written analysis, it should contain a few district parts. In
the first paragraph (or few paragraphs) you will need to provide the reader with some context,
explaining some facts and details about the hotel or hypothetical to be explored in the analysis.
The following is a simple example of an opening sentence for transitioning into your
analysis (feel free to copy / use it if you want): The key principals involved in the development of
a successful Crisis Management Plan are best illustrated when they are examined within a
business scenario such as a large full-service resort on the coast of Florida. The Floridian Beach
Resort is a new 1,200-room hotel on the sand on Florida’s Gulf Coast (Reference Cited). Being a
new resort in a location that often faces harsh weather and natural disasters, management seeks to
…..…(Reference Cited). [Provide the reader with enough facts to understand the situation then
start your analysis, which in this case is the development and explanation of a revised service
plan based on what you have learned in this module! ].
Internal Disaster Planning
In this section you would share your observations and research regarding the internal
challenges / disasters that the resort will need to plan against and why.
External Disaster Planning
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In this section you would share your observations and research regarding the external
challenges / disasters that the resort will need to plan against and why.
Controls and Plan Effectiveness
In this section you would share your observations and research regarding the methods the
hotel should employ to assess the effectiveness of the new plan.
Recommendations
In this section you would wrap up the analysis sections above. Be sure to include
suggestions on why / how the plan could help the resorts marketing efforts. NOTE: this is
different from the overall papers conclusion below, which is just a rehash of the intro / opening
paragraph.
Conclusion
The closing paragraph is designed to bring the reader to your way of thinking if you are
writing a persuasive essay, to understand relationships if you are writing a comparison/contrast
essay, or simply to value the information you provide in an informational essay. The closing
paragraph generally summarizes the key points from the roadmap paragraph and adds some
supporting thoughts from the paper (without introducing any new information / topics).
References
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This is a hanging indent. To keep the hanging indent format, triple click your mouse on this line
of text and replace the information with your reference entry. You can use the Reference
and Citation Examples (Center for Writing Excellence>Tutorials and Guides>Reference
and Citation Examples) to help format your source information into a reference entry.
The reference page always begins on the top of the next page after the conclusion.
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THIS STUDENT WORK SAMPLE HAS BEEN MODIFIED TO MAKE IT USEFUL AS A
REFERENCE TOOL. SOME CONTENT WAS ALTERED AND DATA / SOURCES
OMMITED TO FOSTER INDEPENDENT WORK
This papers unedited word-count was 1,410
Crisis Management Plan
Student Name
Course/Number
Due Date
Faculty Name
2
Crisis Management Plan
Crises and disasters represent significant risk for any hospitality operation, both
in financial terms and the safety of clients and staff. Once a crisis occurs, it is too late to
begin planning a response so hospitality organizations must develop, practice, and
regularly update an effective plan in advance. The scope of this plan must consider all
emerging threats, as well as internal operations and available external resources (Intext Citation).
To overcome any challenges that may arise, management must conduct a
complete evaluation of the hotel and the …………
Internal & External Disasters
Customer engagement, relationship building and service are at the core of the
hospitality industry (In-text Citation). The ability to effectively engage customers and
deliver quality services may be affected by internal and external factors. Consequently,
crisis planning has become an important part of any successful hospitality operation,
helping them remain stable when issues arise and to manage through a crisis’s
effectively (In-text Citation). When planning for crisis situations managers must analyze,
evaluate, strategically plan in two key categories based on their locality (In-text
Citation).
External threats are generally those that present risk for the hotel and its guest
from outside the organization……….(In-text Citation). Types of external threats include
hurricanes, floods, earthquakes, …………………….(In-text Citation). Because of the
potential scope of these issues managers need to take ……………….
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Internal threats or crises are those that occur within the organizations scope of
control and include injury, illness, theft, fraud, ……………….. (In-text Citation). Since
these issues potentially occur with greater frequency of than external threats / crisis,
management should ……………..
One of the key functions of a crisis management plan is to ensure that the plan
covers each threat and provides detailed explanations so that users will understand
what to do before, during and after the crises. The procedures and action steps in these
plans need to be practiced ………………. (In-text Citation).
Elements of a Crisis Management Plan
Crisis Management Plan refers to a detailed plan which describes the various
actions that need to be taken during critical situations or crisis (In-text Citation).
Members of a crisis management team, supervisors or other related employees of the
organization usually …………….(In-text Citation). The plan provides management with
appropriate actions that must be taken after the crisis has occurred to protect the
reputation of …………..(In-text Citation).
The characteristics of a well-defined crisis management plan will include various
emergency scenarios along with response modules (In-text Citation). The response to
the crises must be flexible as it is highly unlikely that the real-life situation will be the
same as the hypothetical situation (In-text Citation). However, the response actions
must be as close as possible to the hypothetical scenario. Additionally, the crises
management plan must have clear communication channels………………….(In-text
Citation).
Crisis Management Plan for a Florida Resort
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The key principals involved in the development of a successful Crisis
Management Plan are best illustrated when they are examined within a business
scenario such as a large full-service resort on the coast of Florida. The Floridian Beach
Resort is a new 1,200-room hotel on the sand on Florida’s Gulf Coast. Being a new
resort in a location that often faces harsh weather and natural disasters, management
seeks to develop a crisis management plan (In-text Citation). Before developing this
plan, management must conduct a risk assessment of the property. A risk assessment
is a methodology to determine the nature and extent of risk by analyzing potential
hazards and evaluating existing vulnerability that could pose a potential threat to
people, property, livelihoods, and the environment (In-text Citation). Conducting a risk
assessment will allow management to identify all hazards and potential ……………..(Intext Citation). In events where emergencies are foreseeable such as severe storms or
power outages, preplanning is the best tool for management. In cases of unforeseen
emergencies, it is best to …………….. The crises management plan for the resort will
include the identification of a threat to the safety and security of the hotel as well as the
planned response for the resort. The following safety hazards and potential crises will
be included in the crisis …………………The crises management plan will provide a
detailed overview of the roles …………..
There will be ………………. The plan will clearly identify each type of crises such
as …………….. It will provide emergency numbers for who needs to be contacted
depending on the emergency. For example, ………………. ………….
Internal Disaster Planning
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The types of internal disasters / crisis that are likely to effect a large resort on the
Florida’s Gulf Coast are many, and include the following; guest injuries or illness
……………… (In-text Citation). In addition, with multiple food service operations the
Floridian Beach Resort could experience issues relating to the spread of foodborne
illness………….. Resorts like the Floridian Beach Resort have special responsibilities
………… (In-text Citation).
Consequently, management needs to address …………… when planning for
these internal …………. (In-text Citation). By including these elements, implementing
these plans, and training managers and staff for ………
External Disaster Planning
External disasters that may affect resort operators on Florida’s Gulf Coast
include hurricanes, tornados, tsunamis, ………….. (In-text Citation). After conducting a
risk assessment, preventative measures must be created to help with significantly
reducing recovery times after an incident. ………….
The resort must ensure they have an evacuation plan in place and a safe
location needs to be identified………. The suggested plans should include the
following………….
Controls and Plan Effectiveness
A control plan ensures that the process will keep working and the problems stay
solved by creating safeguards that keep the process functioning just the way your team
planned (In-text Citation). A comprehensive control plan contains maintenance
schedules and training requirements to keep the process running smoothly. It also acts
as a guide ……………(In-text Citation).
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The control plans for the implemented disaster strategies should be kept up to
date as new techniques come into knowledge (In-text Citation). Practices and
rehearsals should be done once a month to ensure effectiveness of staff, performance,
and procedures (In-text Citation). If all drills show efficient evacuation times from all
floors, along with employees getting out fast enough after going through
all…………This will take practicing and measuring the amount of time it may take,
Taking all this into account, the controls suggested for the Floridian Beach Resort
should………………… Furthermore, all staff should be properly trained and thoroughly
taught about emergency plans and techniques, including CPR, fire safety, swimming,
etc.
Overall Recommendations
To minimize the occurrence of a crisis as well as to exercise damage control, the
resort must first anticipate …… Student surmises their analysis sections in two
paragraphs.
Conclusion
The hospitality industry is one of the most vulnerable industries to crises………
Student reflects on both the ideas from the road map paragraph and the solutions
explored.
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References
This is a hanging indent. To keep the hanging indent format, triple click your mouse on
this line of text and replace the information with your reference entry. You can
use the Reference and Citation Examples (Center for Writing
Excellence>Tutorials and Guides>Reference and Citation Examples) to help
format your source information into a reference entry.
The reference page always begins on the top of the next page after the conclusion.

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