I have an assignment which writes a report about Corporate social responsibility for any company. I chose Siemens.The professor gave us the instructs which is:1.) Assess the costs and, more importantly, the benefits of doing a sustainability and/or CSR program at a firm, utilizing the readings and case discussions. 2.) Assess a companys CSR, sustainability, or citizenship report. Explain the extent to which the company recognizes and takes responsibility for the social and environmental impacts of its business. Please note that every student chooses a different report. Recommended Report FormatA) Executive Summary of one page.
B) Discuss the internal (or company and employee benefits) of CSR and
sustainability initiatives (these can be put in a table format, but be specific). The
Dannon case provides as a good example to illustrate the internal value of CSR
programs, and this can explain why it was not their priority to advertise their CSR
activities. Explain how a CSR strategy needs to fit a firms management culture.
C) Discuss the emerging opportunities in the evolving green market. Cite
strategies and opportunities. As part of this, summarize the Clorox case and discuss
how they successfully developed green brands. Cite the benefits of these efforts on
marketing, branding, and reputation enhancement.
D) Briefly summarize the company CSR report that you read. Then critique the
report of the company that you examined. Explain how the firm defined their
specific responsibility in the report and any shortcomings. Is the company doing enough? Is it effective and fully transparent in
addressing all social responsibility concerns? What would you suggest that
the company needs to do?
Do not forget the benefits for both people and planet sustainability is not just about
money (or solely an instrumental benefits to the firms shareholders alone).
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