Cultural Context, Technology and Mobile Marketing

I need a discussion post on the attached instructions. I also need a reply post for a classmates post. I have included the classmates response in the attached instructions as well.
cultural_studies_discussion_4.docx

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Discussion 4 – Cultural Context, Technology and Mobile Marketing
DISCUSSION FOUR CONSIDERATIONS
Mobile vs. traditional computer access platforms determine how and impact why consumers
seek online content. For example, research indicates that the intent of a mobile web consumer
conducting an online search is typically more focused and specific than that of a user sitting in
front of a computer. Internet Marketers maximize relevance and receptivity by making it a
priority to match the intent of consumers with promotional content.
As technology evolves and mobile devices become increasingly integrated with location-based
services, consumers are sometimes offered SMS advertisements or banner ads on their mobile
devices from stores as they are shopping. This strategy is designed to engage consumers while
they are taking action associated with a specific intent. For example, if a consumer enters a
grocery store, it is likely that they plan to purchase groceries.
Technological differences in different parts of the world also impact mobile marketing
initiatives and this discussion will analyze how and why technology impacts consumer behavior
and facilitates mobile marketing initiatives. This discussion will consider how shifts in access
platforms as well as technological variation between countries and cultures impact the ability of
Internet Marketers to engage consumer intent and facilitate consumer action.
POST ONE QUESTIONS:
Mobile vs. Traditional Internet Context
What is the difference between mobile vs. traditional computer access and why is this
distinction important to Internet Marketing? How do technological differences between
countries in different parts of the world impact mobile marketing tactics that can be applied by
Internet Marketers?
POST TWO QUESTIONS:
Mobile vs. Traditional Consumer Intent
Do consumers typically pursue the same actions on mobile devices when compared with
traditional computers? How should your current (or future) clients seek to match Internet
Marketing tactics with the intent and the context of consumers accessing the web via a mobile
device?
REPLY POST TO CLASSMATE:
What would you add to expand upon a classmate’s post one explanation of the significance of
consumer access (mobile vs. traditional computer) to marketing strategy?
CLASSMATES POST:
Response: I don’t believe there is much of a difference in the access other than it is more
convenient and everything is basically right at moments request. As far as marketing goes, thats
where it gets more useful. More people on the go have this access with mobile phones,
therefore keeping marketing on the go is key. This brings tradition computer access to an
obsolete level because it is not mobile. A prime example is barcode scanning that companies
often that you scan with your phone for either discounts or even an app they promote, which
indeed is a way companies market. The technological difference are major of course. Taking a
long look at different countries smart phone adaption is a good way to see that not everybody
currently has this mobile access, some countries more than others. Knowing this, Internet
Marketers can specify which areas will receive more of this mobile marketing tactic while
others will remain in more of the traditional based internet marketing. This research goes a
long way when mapping out Internet Marketing for mobile and tradition access.
DISCUSSION FORMAT
A) Organize responses relative to decision-making models presented in this week’s
readings. You are not required to use APA formatting in discussion boards. However, if you
reference an outside source, please include basic source information (link for website; author,
title, date for non-website).
B) In order for meaningful conversation to occur in this discussion, initial posts must be made
on time. If you do not make your initial post by the designated time, you will only receive half
credit (minus any other deductions) for the discussion.
C) Your initial post is due by Wednesday at 11:59 pm EST. Your response post and any
additional posts are due by Sunday at 11:59 pm. Responses to each discussion question should
be justified/explained in no less than three well organized sentences and no more than 250
words. The maximum credit for each post in our course is 50 points (50 points for post one and
50 points for post two).

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