describe and give a brief statement The Counseling Center

– The Counseling Center consistently reports that stress is a major issue among students at Penn State University and the administration wants to address the problem. They have come to you and asked you to design a campaign to address stress among students. Using ANY THREE of the constructs of the Health Belief Model come up with a campaign to be address stress. . In this application you should…1) Describe the various components of your campaign in the context of your chosen constructs 2) Give a brief statement as to how this campaign would be effective in addressing stressYou can find the Constructs of the Health Belief Model in ( Lecture 4 attachment)
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Health Science:
Human and Social
Dimension
Dr. M. L. Holt
Application #4
Morgan State University
S
Instructions
S The Counseling Center consistently reports that stress is a major
issue among students at Morgan State University and the
administration wants to address the problem. They have come to
you and asked you to design a campaign to address stress among
students. Using ANY THREE of the constructs of the Health
Belief Model come up with a campaign to be address stress.
S In this application you should…
S Describe the various components of your campaign in the context of
your chosen constructs
S Give a brief statement as to how this campaign would be effective in
addressing stress
CHAPTER 3
The Health Belief Model
Historical Perspectives
• Early 1952: U.S. Public Health Service hired G.
Hochbaum to study the reasons for low
participation in TB screening programs
• Geoffrey Hochbaum, along with Stephen Kegels
and Irwin Rosenstock, proposed the basic
health belief model (HBM) in the late 1950s
• Expanded in the 1980s by Becker
• Based on general principles of value
expectancy—desire to avoid sickness (value),
belief in availability of preventive tools
(expectancy)
Constructs of the HBM
Constructs of the HBM
• Perceived susceptibility: Belief of a person
regarding the possibility of acquiring a
disease or harmful state as a result of a
particular behavior
• Define population at risk (apply descriptive
epidemiology)
• Personalize risk (discussion, role play,
simulation, case study)
• Consistent with actual risk (apply analytical
epidemiology)
Constructs of the HBM (cont’d)
• Perceived severity: Belief of a person regarding
the extent of harm that can result from the
acquired disease or harmful state as a result of a
particular behavior
– Specify consequences of the risk and the
condition (lecture, discussion, self-reflection,
case study, case narration, video presentation)
© photos.com
Constructs of the HBM (cont’d)
• Perceived benefits: Belief of a person
regarding the usefulness of the methods
suggested for reducing risk or seriousness of
the disease or harmful state resulting from a
particular behavior
– Define action to take (clear steps, specific
demonstration, re-demonstration)
– Clarify the positive effects to be expected
(discussion, lecture, self-reading, video
presentation, computer-aided presentation)
Constructs of the HBM (cont’d)
• Perceived barriers: Belief of a person
regarding actual and imagined costs of
performing the new behavior
• Reassurance (one-on-one counseling, case
study, discussion, active listening)
• Correction of misinformation (lecture, video
presentation, role play)
• Incentives (tangible and intangible aids,
verbal encouragement, case accounts)
• Assistance (providing services,
transportation)
Constructs of the HBM (cont’d)
• Cues to action: Precipitating force that
makes the person feel the need to take
action
– Provide how-to information (lecture,
demonstration, re-demonstration, role play)
– Employ reminder system (buddy system, log,
diary, Post-it notes)
Constructs of the HBM (cont’d)
• Self-efficacy: Belief or confidence to
perform a behavior
– Provide training in small steps
(demonstration, re-demonstration)
– Progressive goal setting (self-reflection, diary)
– Verbal reinforcement (one-on-one
counseling)
– Reduce anxiety (stress management
techniques)
Health Science:
Human and Social
Dimension
Dr. M. L. Holt
Application #4
Morgan State University
S
Instructions
S The Counseling Center consistently reports that stress is a major
issue among students at Penn State University and the
administration wants to address the problem. They have come to
you and asked you to design a campaign to address stress among
students. Using ANY THREE of the constructs of the Health
Model come up with a campaign to be address stress.
S In this application you should…
S Describe the various components of your campaign in the context of
your chosen constructs
S Give a brief statement as to how this campaign would be effective in
addressing stress

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