Develop a long-term and a short-term plan using the SWOT Analysis and Environmental Scan

OVERVIEW: Develop a long-term and a short-term plan for yourself using what you have learned about yourself through the SWOT analysis and environmental scan you created. RESOURCES: Pearce, J. A., & Robinson, R. B. (2013). Strategic management (13th ed.). New York, NY: McGraw Hill. INSTRUCTIONS: Use what you have learned about yourself through the SWOT analysis and environmental scan you completed to develop a long-term and a short-term plan for yourself. Complete the following: Start by describing your 5-year professional and financial objectives.What title or position would you like to have? Product ManagerWhere would you like to be financially? Enough Money to support my family comfortably without stressing from paycheck to paycheck, earning six figures. Based on the results of your SWOT analysis and environmental scan, determine the following: What skills do you need to develop to achieve your 5-year objectives?Is your industry changing? What do you need to do to grow with it?What resources do you have to help you achieve your 5-year objectives? (Hint: Resources can mean more than financial; are there people you know who can help you achieve your objective?) Now develop a short-term plan that will help you achieve your long-term objectives: What will you need to accomplish each year to achieve your 5-year objectives?What monthly/weekly/daily steps will help you reach your long-term objectives?How will you address obstacles that occur along the way? Format this assessment as a research paper following current APA guidelines for both style and citing sources, making sure that you also use correct grammar and mechanics. There is no required minimum or maximum page length; however, you should strive to be as detailed as possible in addressing each point, while also being as clear and concise as possible.
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12/12/2017
Long-Term and Short-Term Plans Scoring Guide
Long-Term and Short-Term Plans Scoring Guide
CRITERIA
NON-PERFORMANCE
BASIC
PROFICIENT
DISTINGUISHED
Write coherently to support
a central idea in appropriate
format with correct
grammar, usage, and
mechanics.
Writing does not support a
central idea in appropriate
format. Does not use correct
grammar, usage, and
mechanics.
Format is inconsistent and
contains major errors of
grammar, usage, and
mechanics.
Writing clearly supports a
central idea in appropriate
format and with few errors of
grammar, usage, and
mechanics.
Writing is coherent, using evidence
to support a central idea in a
consistently appropriate format with
correct grammar, usage, and
mechanics.
Describe long-term
professional objectives.
Does not identify long-term
professional objectives.
Identifies but does not
describe long-term
professional objectives.
Describes long-term
professional objectives.
Analyzes long-term professional
objectives.
Describe long-term financial Does not identify long-term
objectives.
financial objectives.
Identifies but does not
describe long-term
financial objectives.
Describes long-term financial Analyzes long-term financial
objectives.
objectives.
Describe the skills
necessary to achieve longterm professional
objectives.
Identifies but does not
Describes the skills
describe the skills
necessary to achieve longnecessary to achieve long- term professional objectives.
term professional
objectives.
Analyzes the skills necessary to
achieve long-term professional
objectives.
Describes industry trends
but does not connect
industry trends with
influencing change.
Analyzes how industry trends
determine change.
Does not identify the skills
necessary to achieve longterm professional objectives.
Explain how industry trends Does not identify how
influence change.
industry trends influence
change.
Explains how industry trends
influence change.
Describe financial
resources available to
achieve long-term
objectives.
Does not identify financial
Identifies available
resources available to
financial resources but
achieve long-term objectives. does connect resources to
achieving long-term
objectives.
Describes financial
Analyzes financial resources
resources available to
available to achieve long-term
achieve long-term objectives. objectives.
Describe the human
resources available to
achieve long-term
objectives.
Does not identify human
Identifies available human
resources available to
resources but does
achieve long-term objectives. connect resources to
achieving long-term
objectives.
Describes the human
Analyzes the human resources
resources available to
available to achieve long-term
achieve long-term objectives. objectives.
Explain a short-term plan to
achieve long-term
objectives.
Does not identify a shortterm plan to achieve longterm objectives.
Explains a short-term plan to Develops a year-by-year short-term
achieve long-term objectives. plan to achieve long-term
objectives.
Explains a short-term plan
but does not connect the
plan to achieving longterm objectives.
https://courserooma.capella.edu/bbcswebdav/institution/BUS-FP/BUS-FP4993/Version0715/Scoring_Guides/u04a1_scoring_guide.html
1/2
12/12/2017
Long-Term and Short-Term Plans Scoring Guide
CRITERIA
NON-PERFORMANCE
BASIC
PROFICIENT
Describe strategies to
overcome obstacles to
long-term objectives.
Does not identify strategies
to overcome obstacles to
long-term objectives.
Identifies obstacles to
long-term objectives but
does not describe the
strategies to overcome the
obstacles.
Describes strategies to
Evaluates strategies to overcome
overcome obstacles to
obstacles to achieve long-term
achieve long-term objectives. objectives.
https://courserooma.capella.edu/bbcswebdav/institution/BUS-FP/BUS-FP4993/Version0715/Scoring_Guides/u04a1_scoring_guide.html
DISTINGUISHED
2/2

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