develop public relation strategic plan to launch of product

dear see the attached and also follow the steps in the power point attached same 100% if you can talk about this product (wireless charger for mobile phone ).please assimant shuld be unclod the below steps :/exeative summary (strategic plan/gampaingh )conclusionspress release provide product photo 1500 words think at community impact
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strategic_plan_l8.pptx

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STRATEGIC PLAN
Lecture 7
Dr. Irina Common
O rigins of strategic planning in P R
????? ??????? ??????????? ?? ???????? ???????
¦ Strategic planning in P R derives from the A dvertising industry
???????? ??????????? ?? ???????? ?????? ????? ?? ????? ????????
¦ 1960s advertising became a multi-million dollar industry, triggering the need for
professional strategists to deal with the booming industry
1960 ????? ????????s ? ??? ???? ?????? ???????????? ??????? ??????????????? ?????? ??????????
??? ??? ??????? ?????????
¦ P R strategist work alongside the creative team ?????? ??????????? ???? ???? ????
?????
??? ?????? ?????????
¦ P lanning provides the P R function with the opportunity to get more involved in
the managerial decision process
????? ??????? ????? ???????? ?????? ?? ???? ?????? ???????? ?? ????? ????? ???????
?????????
Strategic Planning Process
Stage 1
:?????? ??????? ????????????1 ?????????
¦ Understanding the Subject ???? ????????
¦ Understanding the subject (eg company, product, service)
)? ????????? ???????????? ??????? (??? ???????
¦
Position in marketplace ??????? ?? ??????
¦
Planned developments ????????? ?????? ????
¦
Competitor activity ????? ????????
¦
Issues (eg environmental, community, political etc)
)? ???????? ?????? ????????????????? (??? ???? ?????? ????????
¦ Set overall quantified objective?????? ????? ?????? ?????
¦ Identify key PR issues?????? ????? ???????? ?????? ?????????
Stage 2
¦ Understanding the Audience???? ????????
¦
Who are they and how many of them are there?
??? ?? ??? ???? ??????
¦
Their lifestyle, attitudes etc ? ???????? ????????? ???????
¦
Their views on the subject??????? ???? ??? ????????
¦
How do we reach them? ???? ??? ???????
¦
Media and other means Identify key insights
?????? ??????? ?????? ???? ????? ??????? ?????????
Stage 3
¦
Required Responses::??????? ?????????
¦
The responses we want to generate in the audiences
??????? ???? ???? ??????? ?? ?????????
¦
What we want the audiences to know, think, feel and do (look back at two way-asymmetric communication and think about
persuasion)
)? ????? ????? ????? (???? ??? ?????? ?? ??????? ????????? ??? ????????? ???????? ?? ???????????? ???? ?? ????? ????????
¦
Knowing or awareness: what do you want the targete audience to know about the subject?
? ???? ???? ?? ???? ??????? ???????? ??? ??? ?????????:?????? ?? ??????
¦
Thinking or believing: what broader attributes do you want them to think about the product?
? ?? ?? ?????? ?????? ???? ?????? ?? ???? ?? ????????:???????? ?? ?????????
¦
Feeling – how do you want them to feel about the product in emotional terms?
? ??? ???? ?? ???? ??? ??? ?????? ?? ??????? ??????????- ????????
¦
Doing or acting: what do you want the audience to ultimately do?
? ???? ???? ?? ???? ??????? ?? ????? ????????:??????? ?? ????????
Stage 4
¦ Public Relations objectives::?????? ???????? ???????
¦ Hey must contribute to the overall objective, but be different and
measurable, and realistic
? ???? ???? ?????? ????????????? ??? ?? ????? ?? ????? ??????
? ?????????????????
¦ Turn required responses into a set of key messages ?????? ???????
????????? ??? ?????? ?? ??????? ?????????
¦ Give example???? ?????
Stage 5
¦ Defining the Strategy::?????? ?????????????
¦ This is the plan for how we are going to achieve the PR objectives ???? ?? ??????
??????? ????? ????? ???????? ???????
¦ Takes into account all the stages????? ?? ???????? ???? ????????
¦ Adds creativity and imagination????? ??????? ????????
The Planning Cycle ????? ????????

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