Developing an advocacy Campaign

Application: Part 1 – Developing an Advocacy CampaignThe following application (Part 1) will be due in week 4.To prepare:Select a population health issue of interest to you and identify the population affected by the issue.Locate two scholarly articles, each of which provides a description of an effective health advocacy campaign that addresses your issue. The articles need to focus on two different advocacy campaigns.Analyze the attributes of the two campaigns to determine what made them effective.Reflect on a policy you could propose or suggest a change to a current policy to improve the health of the population you selected.Consider how you could develop an advocacy campaign, applying the attributes identified in similar, effective campaigns.To complete:For the Part 1 application (approximately 3–4 pages of content with a title page and references in APA format) address the following:Describe your selected population health issue and the population affected by this issue.Summarize the two advocacy campaigns you researched in this area.Explain the attributes that made those campaigns effective.Begin to develop a plan for a health advocacy campaign that seeks to create a new policy or change an existing policy with regard to the issue and population you selected. Be sure to include in your plan:A description of the public health issue and proposed policy solutionSpecific objectives for the policy you want to be implementedBegin to substantiate of your proposed campaign by data and evidence.Be sure to paste the rubric at the end of your paper.By Day 7 of Week 4This Assignment is due.Submission and Grading InformationTo submit your completed Assignment for review and grading, do the following:Please save your Assignment using the naming convention “WK4Assgn+last name+first initial.(extension)” as the name.Click the Week 4 Assignment Rubric to review the Grading Criteria for the Assignment.Click the Week 4 Assignment link. You will also be able to “View Rubric” for grading criteria from this area.Next, from the Attach File area, click on the Browse My Computer button. Find the document you saved as “WK4Assgn+last name+first initial.(extension)” and click Open.If applicable: From the Plagiarism Tools area, click the checkbox for I agree to submit my paper(s) to the Global Reference Database.Click on the Submit button to complete your submission.Grading CriteriaTo access your rubric:Week 4 Assignment RubricCheck Your Assignment Draft for AuthenticityTo check your Assignment draft for authenticity:Submit your Week 4 Assignment draft and review the originality report. Submit Your Assignment by Day 7 of Week 4To submit your Assignment:Week 4 Assignment


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Required Readings
Knickman, J. R., & Kovner, A. R. (Eds.). (2015). Health care delivery in the united states (11th
ed.). New York, NY: Springer Publishing.
• Chapter 5, “Population Health” (pp. 79–97)
This chapter introduces the concept of population health, which views health issues at the
population level rather than at an individual level.
Kindig, D. (2007). Understanding population health terminology. The Milbank Quarterly, 85(1),
Retrieved from the Walden Library databases.
This article provides a valuable foundation in understanding the terminology of population
health. Although written in 2007, the information in this article is very pertinent to the topics
discussed this week.
Kindig, D., Asada, Y., & Booske, B. (2008). A population health framework for setting national
and state health goals. JAMA, 299(17), 2081–2083.
Retrieved from the Walden Library databases.
Using a framework to craft policy and programs can help ensure that outcomes are measurable.
The authors of this article note how some of the overarching goals of Healthy People 2010 were
not measurable. They suggest a framework for developing more measurable goals for Healthy
People 2020.
Centers for Disease Control and Prevention. (2010). Morbidity and mortality weekly report
(MMWR). State health statistics. Retrieved from
The CDC website provides health statistics gathered using epidemiologic methods. Explore the
health statistics for your state or for a health problem of interest to you. (2010). Foundation health measures. Retrieved from
Healthy People 2020 uses the four foundational measures presented at this website to monitor the
health of the American population.
State of New South Wales, Department of Education and Communities and Charles Sturt
University. (2012). Core 1: Health priorities in Australia: How are priority issues for
Australia’s health identified? Retrieved from
Australia uses epidemiologic data to establish its health priorities. Review the information
presented at this website, and consider how the United States sets its health priorities.
U.S. Department of Health and Human Services. (2010). Healthy People 2020. Retrieved from
This overview of Healthy People 2020 provides a description of goals of this program, along
with indicators used to assess the health of the United States.
U.S. Department of Health and Human Services. (2012). Healthy People 2020 – Improving the
health of Americans. Retrieved from
This site contains a wide variety of information and resources dealing with the Healthy People
2020 goals, as well as information on how to implement the objectives.
University of Wisconsin Department of Population Health Sciences. (n.d.). What is population
health? Retrieved from
This website provides a definition of population health and health determinants. It also examines
how health policy can influence determinants of health.
Quality of Work Submitted:
The extent of which work meets the assigned criteria and work reflects graduate level critical and analytic
thinking.-Excellent 27 (27%) – 30 (30%)
Good 24 (24%) – 26 (26%)
Fair 21 (21%) – 23 (23%)
Poor 0 (0%) – 20 (20%)
Quality of Work Submitted:
The purpose of the paper is clear.-Excellent 5 (5%) – 5 (5%)
Good 4 (4%) – 4 (4%)
Fair 3.5 (3.5%) – 3.5 (3.5%)
Poor 0 (0%) – 3 (3%)
Assimilation and Synthesis of Ideas:
The extend to which the work reflects the student’s ability to:
Understand and interpret the assignment’s key concepts.-Excellent 9 (9%) – 10 (10%)
Good 8 (8%) – 8 (8%)
Fair 7 (7%) – 7 (7%)
Poor 0 (0%) – 6 (6%)
Assimilation and Synthesis of Ideas:
The extend to which the work reflects the student’s ability to:
Apply and integrate material in course resources (i.e. video, required readings, and textbook) and credible outside
resources.-Excellent 18 (18%) – 20 (20%)
Good 16 (16%) – 17 (17%)
Fair 14 (14%) – 15 (15%)
Poor 0 (0%) – 13 (13%)
Assimilation and Synthesis of Ideas:
The extend to which the work reflects the student’s ability to:
Synthesize (combines various components or different ideas into a new whole) material in course resources (i.e.
video, required readings, textbook) and outside, credible resources by comparing different points of view and
highlighting similarities, differences, and connections.-Excellent 18 (18%) – 20 (20%)
Good 16 (16%) – 17 (17%)
Fair 14 (14%) – 15 (15%)
Poor 0 (0%) – 13 (13%)
Written Expression and Formatting
Paragraph and Sentence Structure: Paragraphs make clear points that support well developed ideas, flow logically,
and demonstrate continuity of ideas. Sentences are clearly structured and carefully focused–neither long and
rambling nor short and lacking substance.-Excellent 5 (5%) – 5 (5%)
Good 4 (4%) – 4 (4%)
Fair 3.5 (3.5%) – 3.5 (3.5%)
Poor 0 (0%) – 3 (3%)
Written Expression and Formatting
English writing standards: Correct grammar, mechanics, and proper punctuation-Excellent 5 (5%) – 5 (5%)
Good 4 (4%) – 4 (4%)
Fair 3.5 (3.5%) – 3.5 (3.5%)
Poor 0 (0%) – 3 (3%)
Written Expression and Formatting
The paper follows correct APA format for title page, headings, font, spacing, margins, indentations, page numbers,
running head, parenthetical/in-text citations, and reference list.-Excellent 5 (5%) – 5 (5%)
Good 4 (4%) – 4 (4%)
Fair 3.5 (3.5%) – 3.5 (3.5%)
Poor 0 (0%) – 3 (3%)

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