Read instructions in the attached word document, must follow the directions given, written at the level of a PHD response. please provide the paper in the requested time frame.
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the_application_of_hospitality_elements_in_hospitals_practitioner_application_2.pdf
consumer_driven_healthcare_marketing___2.pdf
who_is_the_hospital_customer_2.pdf
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Consumer, Customer, and Patient Satisfaction
Surveys
The first discussion for this unit examined the stakeholder group known as
patients (or consumers, or clients for some organizations). Keeping this
stakeholder group engaged in the health care environment means listening to
them and seeking to satisfy their needs.
In your initial post for this discussion, address the following:
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o
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What do you think this stakeholder group (patients, consumers, or clients) wants?
What satisfies this stakeholder group?
How has this changed in the last decade?
Find three satisfaction surveys, labeled as consumer satisfaction, customer
satisfaction, and patient satisfaction surveys.
What are the key similarities and differences of these surveys?
Which type of survey do you think is the best assessment tool to use, as health care
transitions to a consumer-driven market?
Which type of survey would you be least likely to adopt and why?
Post your survey samples to the discussion so other learners may view your
selections.
Your initial post should be approximately 300 words long, with appropriate source
citation for outside references used. Include at least one APA-formatted citation
(in-text plus full reference). The citation may be from course textbooks, assigned
readings, or an outside source. Your initial post must be a minimum of 300 words
in length.
The Application of Hospitality Elements in Hospitals/PRACTITIONER APPLICATION
Wu, Ziqi;Robson, Stephani, PhD;Hollis, Brooke;Tanner, Laureen K, RN, FACHE
Journal of Healthcare Management; Jan/Feb 2013; 58, 1; ProQuest Central
pg. 47
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Consumer-Driven Healthcare Marketing: Using the Web to Get Up Close and Personal
Rooney, Keila
Journal of Healthcare Management; Jul/Aug 2009; 54, 4; ProQuest Central
pg. 241
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