Discussion questions

Answer each question within Minimum 200-Maximum 250 words, use in-text citations and add the reference of the source used to get the answer!Don’t delete the questions just answer each question below each answer and add the reference below each answer.See attached file, there are 8 questions listed in the file, which needed information to answer each of the questions.
discussion_week_5_part_2.docx

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Part 1: BRM/353 PRODUCT AND BRAND MANAGEMENT
Question 1: Chapter 14: From textbook
Outline the main advantages and disadvantages of developing a standardized
global marketing program. Give examples.
Question 2: Chapter 11: From Textbook
What is Brand endorsement strategy? what its function? give some examples.
Question 3: Chapter 7: From Textbook.
How the Internet has made almost all brands ?global?? And Why the strongest brands are
almost all global brands? Give some examples of these strong brands.
Question 4: Chapter 5 from Textbook.
The important branding role of corporate social responsibility? And How competitive
position influences the choice of strategy?
Part 2: BIS/320 Business Information Systems
Question 1: Week 5 Electronic Reserve Readings (GIGO & AI)
There is a term in computer technology called GIGO or Garbage In, Garbage Out. This means
humans define (program) what a computer knows or associates a term with. So, if an inaccuracy
term is programmed in the computer code then the program does not know any better.
Artificial Intelligence (AI) developers are working on teaching a computer to learn and then make
decisions, but that is beyond most computer program today. However, some levels of this AI are
thought to be in used as part of Amazon and Netflix recommendations of books or movies a
customer may find interesting.
Has anyone run into this type of AI, do you think it is on the mark?
Question 2: Chapter 12: “Object-Oriented (OO)”
One systems development approach that allows for re-use to shorten development time is “objectoriented (OO)”. An OO approach uses “encapsulation and information hiding” providing a method to
join processes and data into objects, this gives a “black-box approach” to the user. This allows users
to execute a command for example “metric conversion component” without needing to understand
the conversion calculation as an example. This metric conversion can be used multiple times by
different applications.
Think about this in a non-computer way…in your daily function is there a key common
routine or function that can be defined as an “object” that can be used by other members of
your organization or group? This function would be reused several times, thus eliminating redevelopment. That is the concept of using an object orient approach. Can you think of any
related examples in your experience?
Question 3: Chapter 12 From the textbook
What are the core problem-solving steps for developing new information systems? And What
are the alternative methods for building information systems?
Question 4: Chapter 1 From the textbook
How will a four-step method for business problem solving help you solve
information system-related problems?

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