eCommerce Site Analysis Assignment

– eCommerce Site Analysis Assignment:The student is expected to evaluate the Ecommerce initiatives of 3 competing firms e.g. Online bookstores —Barnes & Noble, Amazon.com, Addall.com; Online banking ? Bank of America, Chase Bank, HSBC; Online shopping —forever21.com, gap.com, kohls.com; Online auction —ebay.com, ubid.com, onlineauction.com; Others, etc. Pick only ONE of the above ? bookstores, banks, shops, auctions, etc. The objectives of the assignment include determining the product/s, e-commerce strategies, cost & revenue drivers, business model, etc and comparing and contrasting the approaches at these websites. Distinguish different business domains, such as brick and mortar, pure play (pure dot.com) and mixed play; also, multi-national and multi-cultural environments. Further details concerning this report will be articulated in class. The report must be about 6-10 pages long with size 10 or 12 font, single spaced lines with appropriate section headings and margins of 1 inch all around. The information for the paper should come from current issues of journals/books/articles – current means from the last two or three years. Source material should be photocopied and attached to your paper as Appendices. You also need to cite your source within the report and list sources in the Reference section. – Required Resource(s) Electronic Commerce, Ninth Edition. Gary P. Schneider, Course Technology. Additional Materials: Because of the dynamic nature of the marketplace and the availability of suitable online material, the student can obtain additional course materials through a combination of readings (http://en.wikipedia.org/wiki/E-commerce) and class materials. Most, if not all, of the available readings will be available on the Web. – Reference Resource(s) Efraim Turban, David King and Judy Lang. (2011). 3rd Edition. Introduction to Electronic Commerce, Prentice Hall. ISBN-10: 0136109233 Efraim Turban and David King. (2012). 7th Edition. Electronic Commerce 2012: Managerial and Social Networks Perspectives, Prentice Hall. ISBN-10: 0132145383 Jeffrey Rayport and Bernard Jaworski. (2003). 2nd Edition. Introduction to e-Commerce, Mcgraw-Hill/Irwin Series in Marketing. ISBN-10: 0072553472 Kenneth C. Laudon, New York University and Carol Traver. (2015). 11th Edition. E-Commerce Prentice Hall. ISBN-10: 0133507165 Ecommerce Digest, http://www.ecommerce-digest.com/ – please use simple words and grammer.

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