Essay for consumer behavior class

Hi there, below are the instructions from the professor. i attatched some therories in the attatchement below, please follow them.( i listed the product i purchase, when,where and why it occrued) The assignment allows you to provide/understand a clear picture of individual consumer behavior.
For this project, each student is to document, describe, and analyze a purchase must of a sports-related product or service.
An appropriate submission includes scholarly-supported discussion of the following: (a) the chosen purchase; (b) where, when, and why the purchase occurred; and (c) the student’s thoughts and beliefs during the pre-purchase, purchase, and post-purchase decision phases.
You may want to follow/reflect upon consumer decision making theories discussed in class.

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Theories to include in the essay
Chosen product : Nike fuel band
Where: Nike Soho in NYC
Why: a device that I can wear during exercise which allows me to monitor my
body and to track calories burn during exercise.
Peer influence- asking friends or family member for advice. If they have
use the product before, do they like it? Do they recommend you to buy it?
What are the pros and cons of the product?
Complexity- since I’m good with using technology, I can understand the
product pretty easily. I am able to maximise all the functions that it
provided, and everything is not difficult to use at all.
Economic factors- I am able to purchase the product base on my current
economy income. I looked at different brands and I found that the nike
fuel band is cheaper comparing to the fitbit made by fitbit brand. Both of
theses products have similar/same functions. They both satisfy are most
important need which is to track the amount of calories I burn during I
Pre purchase decision phases:
• Trendy
• Comfortable and fits my style
• It achieves my main goal
• Cultural factors-friends recommendation
• Internal or psychological factors – Nike fan, used Nike products before
and loved it.
Purchase decision phases:
• Employee service
• Large variety, there are different kinds of fit fuel. Each of them satisfy
different type of sport

Purchase answer to see full

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