Explain the target market and the objective of the marketing campaign. Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion). Evaluate the plans effectiveness
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Research Project: Select a company in the health care industry that operates in your area.
Research a recent marketing campaign executed, by the company, and address the following:
Explain the target market and the objective of the marketing campaign.
Analyze the elements of the campaign based on the 4 Ps of marketing (product, price,
Evaluate the plans effectiveness.
Recommend 2 additional marketing actions that would supplement the companys
NOTE: You need to support your work with at least 4 academic or professional peer-reviewed
sources that were published within the past 5 years.
Deliverable Length: 3-5 pages excluding cover, abstract, and reference pages
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