Foodie flowers survey

Hey my friend today I need you to do for me a two pages paper and two slides of powerpoint we are a group of 5 students, each one of us took his/her part so my part is the Survey Results4.1 Concept Survey Design4.2 Concept Survey Feedback4.3 Buyer Intention Survey/ResultsI’m going to send the whole project maybe you need to get ideas from there all you have to do is that focus on just the SURVET RESULTSon the survey, we provided 10 questions, you do not need to talk about all of them, just pick a few questions and talk about it, make sure you had enough questions to reach two pages paper and two slides of powerpoint I’m going to upload the whole project and you will find my part in there try to make it very very easy work,low level of vocabularies because I’m going to present the presentation if you have any question please let me know thanks

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APPENDIX – A Restaurant/Bar/Nightclub Development Project
1.0 Overview
1.1 Overview of Concept
The Foodie Flowers is a beautiful and aromatic bouquet of donuts that will make
the recipient more pleased than they ever would be with a regular bouquet of
flowers. We further envision this product line incorporating mini liquor and wine
bottles as an addition to this perfect birthday gift or great way to demonstrate
your appreciation for someone in your life.
We believe this business can be transformed into a viable business concept by
using a similar business model to edible arrangements, and with lowest cost
compared to all other bouquets. This concept has a proven success in Australia
and has not yet been brought to America. I see this as a huge market opportunity
for the US.
1.2 Definition of Market Segment you will compete in
The market segment can be broken down into four categories.
Geographic: Foodie Flowers will begin delivering baked goods in the Tampa Bay
area. This location will remain restricted until there is in an increase in request for
orders outside of this area. Once Tampa Bay has proven to be a success, Foodie
Flowers will expand to the St. Petersburg and Orlando regions.
Demographic: The current target demographic market is 21 – 30 year old women
who are employed and just entering the working world.
1.3 Vision & Mission Statement
Vision Statement: Foodie Flowers goal is to bake the world a better place.
Mission Statement: Foodie Flowers caters to all fellow foodies who enjoy a sweet
treat from time to time, by delivering a beautiful and aromatic bouquet of donuts
that can be delivered fresh to any loved one.
1.4 Company Summary
Foodie Flowers is a donut bouquet service that has additionally incorporated two
donut boxes into the mix. Foodie Flowers plans to revolutionize the bouquet
service by bringing donuts into the market to compete with the edible
arrangement and flower delivery service markets.
1.5 Core Competency
Foodie Flowers core competency is the taste of the donuts and the
display/delivery of the donut bouquet. In addition, Foodie Flowers strategic
advantage is that there is no place in all of Florida or the United States that makes
or delivers “donut bouquets”, their only competitor being in Australia.
1.6 Corporate Social Responsibility
2.0 Menu Development
Donut Bouquets | Add Ons | All Bouquets Include a Personalized Message
Donut Bouquets:
Assorted Bouquet (8 Donuts Arranged in a Bouquet, Decoratively wrapped, tied
with a ribbon and delivered in a Foodie Flower box) $34.99
Chocolate Bouquet: (8 Chocolate Donuts Arranged in a Bouquet, Decoratively
wrapped, tied with a ribbon and delivered in a Foodie Flower box) $34.99
Strawberry Bouquet: (8 Strawberry Donuts Arranged in a Bouquet, Decoratively
wrapped, tied with a ribbon and delivered in a Foodie Flower box) $34.99
Nutella Bouquet (8 Nutella Donuts Arranged in a Bouquet, Decoratively
wrapped, tied with a ribbon and delivered in a Foodie Flower box) $44.99
Gluten Free Bouquet: (8 Gluten Free Donuts Arranged in a Bouquet, Decoratively
wrapped, tied with a ribbon and delivered in a Foodie Flower box) $59.99
Big Boy Box: (2 Chocolate Donuts, 1 Nutella Donut, Mini Nutella Jar, 1 Corona, 1
Airplane Bottle, delivered in a Foodie Flower Box) $34.99
Add Ons:
Two per bouquet, please
Sweets $5 each
Mini Nutella Jar
Chocolate Bar
Jumbo Chocolate Chip Cookie
Flavored Popcorn
Mini Balloons $5 each
I Love You
Smiley Face
Happy Birthday
Feel Better
Baby Booze $10 each
Fireball ($2.29)
Jose Cuervo ($7.49)
Korbel Brut ($4.49)
Titos ($3.49)
Red ($3.50)
White ($3.50)
2.1 Menu or Product Development and Costing Strategy
Our menu is designed to offer standard foodie bouquets and boxes that can
be customized with our diverse add-ons. Our team made this decision so that it is
simple for customers to create the perfect foodie gift for their special occasion.
We developed our products based by talking to consumers in our target market as
well as performing competitor research. In the end, we decided we will focus on
donuts bouquets as our primary product, with optional complementary add-ons
Our add-ons are split into three categories: sweets, mini balloons and “baby
booze” (mini bottles of alcohol). We will be sourcing our sweets from Amazon,
our mini balloons from the online marketplace, Oh Happy Day, and our alcohol
will be sourced from Total Wine & More’s online marketplace.
We are emphasizing a low cost strategy in order to capture the young
female population (Age 21-30) and believe that by offering our bouquets at a
lower price, we will be able to infiltrate our initial market in the Tampa Bay Area.
2.2 Food Philosophy/Concept
Our food philosophy is centered around donut bouquets. Our concept
provides an alternative to the typical floral bouquet and cheesy gift box options.
We’ve created an exceptional product at a low cost, that incorporates a
customized experience by offering unique add-ons and holiday promotions.
2.3 Liquor/Beer/Wine Description
2.3.1 Including all Happy Hours & Promotions
Foodie Flowers will run several holiday promotions in the form of a
standard “holiday bouquet.” The holidays that will offer holiday bouquets will be:
Christmas, New Year, Mother’s/Father’s Day, Valentine’s Day, Halloween,
Thanksgiving and Easter.
Each holiday bouquet will be advertised on our website and will consist of
our assorted bouquet with a holiday touch. Our decision to host holiday
promotions is an effort to provide an easy yet thoughtful gifting option for
customers to send to loved ones.
3.0 Service Development
Foodie Flowers will be partnering with the business Dough located in downtown Tampa.
Dough is a specialized bakery featuring homemade donuts, cupcakes, and ice cream with
specialty doughnut cones. By partnering with this business, Foodie Flowers will be able to
develop a proprietary line of donuts and at the same time outsource the whole manufacturing
process. This strategic partnership will consist of exclusively selling the donuts produced by
Dough and Dough only selling this unique line of donuts to Foodie Flowers. Hence, Foodie
Flowers will be providing its customers with a valuable and unique product and service.
3.1 Staffing Requirements
As the manufacturing process is being outsourced, the only staff that is needed
is the people in charge of organizing the bouquets and boxes. The staff will first
be in charge of receiving and keeping inventory of the pre made donuts sent by
Dough. Then, the staff will have to organize the different type of donuts received
in order to start assembling the bouquets and boxes. Lastly, when the final
product is all put together, the next step will be to help facilitate the delivery
process and making the customer happy with its purchase. Also, dealing with
customer service is going to be part of the staff requirements as making sure the
customer is receiving something of utmost value is important.
Ideally, Foodie Flowers’ employees will possess skills such as being creative,
resourceful, detail oriented, and patient . These are necessary skills to possess
because putting together such bouquets and boxes requires a good amount of
time and dedication. The staff must be able to quickly adapt to changing
circumstances and deliver favorable results in a timely manner. In order to make
customers happy and create value, the staff has to be able to put together a
beautiful and appetizing bouquet of donuts in a creatively detailed way.
3.2 Training Programs
The staff will require some kind of training in order to properly assemble the
final product. Foodie Flowers will administer a two week training program in
order to equip each staff member with the necessary tools to successfully
perform his or her job duties. The first week of training will consist of an
thorough overview of what exactly is Foodie Flowers, its offerings, and company
culture. The purpose is to help the staff assimilate to the company’s values,
mission, and overarching objectives. The second week of training will consist of
the basic technical skills needed to perform th
3.3 Target MarketFoodie Flowers’ target market consists of young females ranging from 21 to 30
years old. The company decided to target young women because the type of
product and services it offers specifically appeal to this segment. It’s feminine
design and overall appearance may attract more female clientele. Also, It is more
likely that women either buy this product for themselves, friend, family,
boyfriend/girlfriend, etc. or request it directly from them as a gift idea.
3.4 -4P’s of Marketing
– during your down time could you produce this for us, create a strategic partnership and saying
product by datz – give them a % making our cost structure lower or pay them a flat fee (per
batch, per dozen, etc.)
MY beginning of part
4.0 Survey Results
4.1 Concept Survey Design
4.2 Concept Survey Feedback
4.3 Buyer Intention Survey/Results
The End of my part
6.0 Organizational Feasibility
6.1 Management Prowess
The most important thing for the business be successful is a strong team that has
the ability to communicate and collaborate with each other. As a team of 5, we
will learn to work together diligently, with understanding of each other’s
strengths and weakness. All 5 of us have a strong background in the
understanding of the business industry so we will be able to work hard. All of us
has a great love for desserts so we will be able to update and change with the
Our management team has skills for every aspect for the company. All of the
team members has the overall job description as provided below.
Ana will go the the store to receive the order and assemble the bouquet. She has
a love for design and creative ways to display the donuts in the bouquet.
Grace will be able to provide the financial statement after each quarter as well as
making sure the books are updated and keep up with track.
Demi is the main oversee of the business. She will make sure that the business is
going well and make sure that the order and load into the shipping and complete.
She will write the complementary message that the people leaves.
Skye has a love for marketing the product to other. She was able to develop the
menu through understanding the needs consumers. She will keep the website up
to date and communicate with any customers issues.
Latif will manage the business operation on a day by day basis.
6.2 Organizational Chart/Structure
7.0 Financial Feasibility
Product Costs:
Donut Bouquet: $34.99
Donuts (8 per bouquet)
$0.50 x 8.00 =$4.00
Branded Box
Ribbon & Wrap
Labor (15 minutes to assemble at $10 per hour)
$5.99 (Standard)
Total Cost per Bouquet: $18.49
Total Return per Bouquet: $16.50
Nutella Bouquet: $34.99
Donuts (8 per bouquet)
$1.00 x 8.00 =$8
Branded Box
Ribbon & Wrap
Labor (15 minutes to assemble at $10 per hour)
$5.99 (Standard)
Total Cost per Bouquet: $22.49
Total Return per Bouquet: $22.50
Gluten Free Bouquet: $59.99
Donuts (8 per bouquet)
$2.00 x 8.00 =$16.00
Branded Box
Ribbon & Wrap
Labor (15 minutes to assemble at $10 per hour)
$5.99 (Standard)
Total Cost per Bouquet: $30.49
Total Return per Bouquet: $29.50
Add-On Items
Our Price
Mini Nutella Jar
Chocolate Bar
Jumbo Chocolate Chip Cookie
Flavored Popcorn
Mini Balloons
Fireball Whiskey
Jose Cuervo Tequila
Korbel Brut
Red Wine
White Wine
7.1 Start–Up Cash Analysis
Registration LLC
Liquor License (LRX)
7.2 3 Year Proforma Financials
7.3 Benchmarking to Industry Comps
Skye – logo and website
Demi – legalities of alc, drivers of cars (ind. contractors), contracts w local donut shop
$200 – 300/hour

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