Ford Motor Automated Car Capability

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MBA 705 Milestone Three Guidelines and Rubric
Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have
been developing throughout your MBA coursework.
In Milestone Three, you will submit the company and key personnel, which includes your explanation of why your organization is well positioned to carry out the
project, including how the concept fits with your organization’s core competencies and the type of corporate culture that will offer the best possibility for
successful implementation. In addition, please define the key roles, responsibilities, and qualifications of the cross-functional team who will be responsible for
implementing the project. Although you may not always be able to provide the names of the specific individuals who will occupy those roles, you should explain
the specific skills and experience required for each and the contributions each member will make, including what your own role will be in the process and
contingency plans should the team composition you propose need to be modified.
Critical Elements:
? Explain how the concept fits with the implementing organization’s core competencies.
? Describe the type of corporate culture that will offer the best possibility for successful implementation.
? Define the key roles, responsibilities, and qualifications of the cross-functional business implementation team, including what your own role will be in
the process.
? Outline contingency plans should the team composition you propose need to be modified.
Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page, references and
appendices) using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as
needed to successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow
APA guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page.
Critical Elements
Main Elements
Critical Thinking
Organization’s Core
Competencies
Proficient (100%)
Includes most of the main elements
Provides logical conclusions and defends with
examples
Explains how the concept fits with the
implementing organization’s core
competencies and shows how the project
implementation will leverage the core
competencies
Not Proficient (0%)
Does not include any of the main elements
Does not provide logical conclusions
Value
15
15
Does not explain how the concept fits with
the implementing organization’s core
competencies
15
Corporate Culture
Key Roles, Responsibilities,
and Qualifications
Contingency Plans
Articulation of Response
Includes an analysis of the corporate culture
that will offer the best possibility for project
success, and includes an explanation of why
the identified culture is the best one for the
project
Provides the key roles of the business
implementation team, including your own
role, and includes responsibilities and
qualifications of the cross-functional business
implementation team
Outlines a contingency plan should the
implementation team need to be modified
Submission does not have critical errors
related to citations, grammar, spelling,
syntax, or organization that prevent
understanding of ideas
Does not include an analysis of the corporate
culture that will offer the best possibility for
project success
15
Does not provide the key roles,
responsibilities, and qualifications of the
cross-functional business implementation
team
15
Does not outline a contingency plan
15
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
Total
10
100%
MBA 705 Milestone Four Guidelines and Rubric
Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have
been developing throughout your MBA coursework.
In Milestone Four, you will submit a financial analysis and funding plan, which includes your analysis of the projected costs, revenue streams, and net present
value for the concept from launch until two years after the breakeven point. Be sure to include a budget, an assessment of assets and liabilities, your anticipated
sources of funding, and the associated costs of attaining that capital as part of your analysis. Support your analysis with relevant primary and secondary data in
an appendix, specifying any relevant assumptions and limitations. You should include, among other support, sales forecasts, cash flow statements, income
projections, and any other relevant calculations or financial reports.
Critical Elements:
? Analyze the projected costs, revenue streams, and net present value for the concept from launch until two years after the breakeven point.
? Include the following as part of your analysis:
o Budget
o Assessment of assets and liabilities
o Anticipated sources of funding
o Associated costs of attaining that capital
? Include relevant proforma financial reports:
o Sales forecasts
o Cash flow statements
o Income projections
o All other relevant reports specific to your concept or idea
Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page, references, and
appendices) using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as
needed to successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow
APA guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page.
Critical Elements
Main Elements
Critical Thinking
Financial Analysis
Proficient (100%)
Includes most of the main elements
Provides logical conclusions and defends with
examples
Provides an analysis of projected costs,
revenue streams, and net present value for
the concept from launch until two years after
the breakeven point
Not Proficient (0%)
Does not include any of the main elements
Does not provide logical conclusions
Does not provides an analysis of projected
costs, revenue streams, and net present value
for the concept from launch until two years
after the breakeven point
Value
20
20
15
Analysis Parts
Financial Reports
Articulation of Response
Provides a budget, an assessment of assets
and liabilities, anticipated sources of funding,
and the associated costs of attaining that
capital as part of the analysis
Provides proforma financial reports including
sales forecasts, cash flow statements, income
projections, and other relevant reports
specific to concept or idea
Submission does not have critical errors
related to citations, grammar, spelling,
syntax, or organization that prevent
understanding of ideas
Does not provide a budget, an assessment of
assets and liabilities, anticipated sources of
funding, and the associated costs of attaining
that capital as part of the analysis
Does not provide proforma financial reports
15
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
Total
15
15
100%
Running head: FORD MOTOR BUSINESS IMPLEMENTATION PLAN
Ford Motor Automated Car Capability
Natalia Cardona
Southern New Hampshire University
1
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
2
Abstract
Ford has always been interested in increasing the relationship between car functionality
and driver awareness. This is in an attempt to reduce road accidents and produce safer cars for
travel. In line with this, the proposed implementation is of a car that links automated features
within the Ford cars with technologies that will enable the assessment of the health of the driver
to ensure that they are in good health when handling the car. The paper discusses implementation
plan from inception to completion of the concept. Some of the elements discussed include
physical and technological resources needed for the implementation of the concept. The paper
discusses how these resources will improve the operations of the automated car. The schedule for
implementing the plan is also analyzed as well as project review process and indicators of
success. Finally, the paper addresses how entrepreneurship is factored into the plan as well as
protection steps for the brand and other intellectual property.
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
3
Physical and technological resources
Before this product is launched a lot of research is necessary to ensure that Ford covers
all the basis. The company might be liable if it were to make a promise on something it may be
unable to deliver on. This is because it may put people’s lives in danger. The company thereby
needs to invest heavily in this project to ensure that the team involved can develop a foolproof
product. For this project to be successful there is need to develop a kind of wearable technology
which can be linked to the vehicle to allow for biometric data to stream continuously. This
technology will then alert the relevant driver assist program which will intervene once the health
of the driver is compromised. Another physical resource that is needed is the addition of an
electrocardiography reader (ECG) which will be fixed onto the car seat to be able to monitor the
heart rate of the driver. An electrocardiography reader will be sourced from a hospitals and
electrodes will be attached at the end. Additionally, there is the need for infrared cameras and
sensors to be able to track the vital signs of the driver (Coppola & Morisio, 2016). Ford will
contract a company that deals with these type of cameras and sensors to provide them at a
cheaper price.
Applications are also necessary to enable the car to be able to carry out these functions.
These applications will have to contain all the information relating to an effective health and
wellness program that will cover patients of all ages and conditions. This is in synchronization
with Ford’s plan to increase their connectivity, mobility, autonomy, and customer experience and
data analytics. These applications need to be able to measure wakefulness, heart rate and blood
sugar in conjunction with the in-vehicle technology. The car features can however not be fully
autonomous. This is because there are some instances where a human behind the wheel may be
required for instance, in cases of roadblocks or construction. As a result there is need for a
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
4
feature that allows for the switch back to human control. This will be done by expanding the
services of Ford Sync which is already in use for infotainment purposes and enable the company
to be able to develop monitoring capabilities. For instance, Ford sync can be able to give alerts
when it comes to location-based allergies and pollen alerts. The system also needs to have a
voice command system as it is not advisable to operate manually when a person is driving.
Additionally, cloud-based health management systems should be incorporated.
It will be important for the company to with partners that are well versed in medicine that
can be able to provide their systems with the information necessary so as to enable the Ford sync
features to be able to respond accordingly in cases of heart attacks, asthma attacks or even
allergy attacks. Additionally, the company will contract other manufacturing companies of the
physical and technological resources to ensure these products are readily available at a cheaper
price. This will ensure that the production cost of the new automated cars is not extremely high.
Additionally, the companies providing different physical and technological resources will
provide their expertise in incorporating the resources into the designed cars. This will ensure the
shortcomings of the Ford Company’s core competences in such areas are covered.
Partnering with other companies producing the physical and technological resources
required will be vital to lower the production cost. Keeping the production cost as low as
possible will be a good strategy to produce cars that are relatively cheap and affordable. This
strategy will enable the company to sell its automated cars at $100, 000-200, 000, which will be
a coup for customers. Customers like to get value for their money and this is what the automated
cars from Ford will give them. The company will therefore ensure that customers get the best
price and value relations for purchasing a worthy car.
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
5
Implementation
I.
Adding a heart monitor on to the driver’s seat
There is to be a heart monitor in the driver’s seat. This will be through adding an
electrocardiography reader to the driver’s seat. An electrocardiography reader is often used in
hospitals, however, in this case, electrodes are usually attached at the end. However in this case,
a remote system will be used and the ECG can be able to assess the driver’s condition through
their clothes. To be effective however, it is important for the driver not to wear very heavy
clothes as this may end up blocking the signal. This ECG will thereby monitor the heart rates of
these patients, and in cases of emergencies, the system can be able to use driver assist programs
that will help the driver navigate safely so that he or she is not involved in an accident. It will
also save on time as patients already suffering from a heart condition do not have to take time
every morning to measure their condition, they can do this as they drive and this will be more
convenient (Parment, 2014). This is expected to take a period of one year as there will be a lot of
testing and retesting to make sure that the ECG works. The company needs to test it over
clothing of different kind to ensure that it works properly and come up with the right kind of
clothing which we can recommend to drivers. This will be done by the engineers as they
understand the cars design better.
II.
Glucose monitoring and incorporating a cloud-based health management system
The second stage of the implementation of this technology is the glucose monitor data
which will be displayed on the car’s dashboard. This will involve wearing some kind of device
perhaps a smart watch which will communicate with other apps linked to Ford sync and this will
put this information on the car’s central display screen. People suffering from diabetes have a
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
6
very hard time as their glucose level fluctuate constantly depending on their eating habits. When
the glucose levels are too low, the patients can even pass out even when they are on the road.
With this system however they can be informed when their blood sugar levels are too
low, and they can, as a result, take a snack to be able to get them back under control. Monitoring
systems for people with diabetes are already in use, and there are wearables they use which can
send data to their smartphones when their condition is critical. This system can also be used
within the car. This does not only work for the driver it can also be used for any other passenger,
for instance: a mother could be carrying a child from school, and they may not realize they have
passed out from low glucose level, they may just think they are sleeping. However, with this
system, the mother can be able to monitor the child’s glucose levels on the dashboard of the car.
This is a relatively straightforward process and may take two weeks maximum. Most of the
supporting technology is already in use, and there is only need to add a few extra things. The
Ford Sync crew will be responsible for this task as this is their area of specialization (Cowgill &
Zitzewitz, 2015).
Another two weeks may, however, be needed to partner up with a company working in
medicine which will link their data to Ford Sync and ensure that the system works effectively.
III.
Installation of sensors and cameras
The final stage of implementation is the use of sensors and cameras that can assess
individual’s vital signs. The cars to be produced are to be connected to the internet, and this
information can then be sent to the doctor. Telemedicine is the future. Determining whether a
person’s vital signs are in order, involves the use of infrared cameras and sensors connected to
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
7
the seats that will be connected to the seats and around the car. This feature can for instance
measure a person’s respiration and heart rate (Gao, Hensley & Zielke, 2014).
This will enable people to be able to keep their health in check more often, and one can
do this more conveniently without having to visit the doctor more often. This is expected to take
six to eight months as it is very complicated. The sensors and cameras have to be attached in
strategic places, and there is need to make sure that they can correctly identify distress signals in
a driver. This task will be done by the engineers in conjunction with the software development
department because both elements are encompassed.
Project Review Process
To ensure that the project is successful it will be tested at every stage of implementation.
In the first case, the implementation team will use a diverse test group: one suffering from a heart
condition and a control group that is not. It will monitor how the system responds and whether
the ECG can read a person’s heart condition and through their clothing. This will indicate
whether the system is working properly. If it is not, the team will be able to note the challenges
and go back to the drawing board.
On the second stage it is expected that by designing a smartwatch, we can be able to track
the blood sugar through the skin. This will be a rather easy test as we will only need to test
someone who has diabetes after they have not eaten for a while. All the precautions will,
however, be taken to ensure the person does not come into any danger. By doing this, the team
will be able to tell whether, in instances of low blood sugar, the smartwatch can read this and
relay this information to the dashboard screen.
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
8
Finally, for the final case, the team will use a simulation on a dummy to test whether the
cameras and the sensor can detect the distress and report this to an online doctor who will assess
the symptoms and determine the actions the patient should take. This will determine whether the
project is successful or not.
Entrepreneurship and protection of the brand
For this project to succeed, the company will need to exercise entrepreneurship during its
implementation. Some qualities of entrepreneurship such as delegation of tasks, time
management, goals and success visualization, strong work ethic, creativity, confidence, and
seeking of help when needed will be required for successful implementation of this project.
To ensure that this project is protected, it will be highly confidential. Only those who
need to know about it will be kept in the loop. This is an attempt to prevent corporate sabotage,
imitation or reverse engineering. Competitors may want to copy this and be able to beat Ford
into the market. This would put the company at a disadvantage (Motavalli, 2014). Also, in case
the project is not successful, it may be important to keep this under wrap as a failure during tests
may impact the perception the product receives in the market and this could affect sales
negatively. The car could fail even before manufacturing begins.
FORD MOTOR BUSINESS IMPLEMENTATION PLAN
References
Coppola, R., & Morisio, M. (2 …
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