Formulate a Research

Assignment Title: Formulate a Research Problem
In this Assignment, you will engage in developing effective verbal communication. This is critical to
your success in most jobs. Whether by phone, recorded presentation, in person, or via video
conferencing or chat, your ability to articulate a message or piece of information in a clear, concise,
and professional manner can distinguish you from your peers and/or competition.
Directions for completing this Assignment
Read the Case Scenario: Kinshasa Abroad — African Cuisine and Culture
As a new marketing research associate in training, you are tasked with recording a formal oral
presentation in Microsoft© PowerPoint© to demonstrate your ability to formulate marketing
research problems. Using what you learned from reading Chapters 2 and 3 in the textbook to
inform your work on this Assignment, build a 7-slide audio visual presentation answering the
following marketing research problems listed below.
1. Include a Title Slide
2. If you were to serve as a research consultant for Mr. Kabasella, what information would
you need to enable you to help him diagnose his marketing problem(s)?
3. Construct a slide that explains the value of problem definition in the marketing research
process for this case.
4. Propose how to create/define a research problem to assist marketing research for this
5. Incorporate how the interpretation of a problem definition stimulates critical-thinking and
secures required information.
6. Create a list of probing questions you would ask Mr. Kabasella if you were going to meet
with him to help him specify (a) the manager’s decision problem and (b) research
7. Reference slide
Presentation Format
In Microsoft PowerPoint, create a title slide containing your name, the topic, and the date. Be
sure to apply a design to your presentation. Create one slide for each of the decision problems
In this Assignment, you will be using the Microsoft PowerPoint narration tool to create your own
audiovisual presentation. Once you have done this, you can put this skill on your resume.
Audiovisual presentations are used in everything from customer service response, training
employees, solving problems in the workplace, explaining instructions to colleagues and
responding to stakeholders concerning business issues. For a tutorial on adding audio to your

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