he First Thing First Manifesto 2000 and the FTF Manifesto 2014

1. read both the First Thing First Manifesto 2000 and the FTF Manifesto 2014 (Offered below).2. They will explain the main idea of both manifestoes3. They will then answer if they agree or disagree with the idea and explain why or why not thoughtfully4. A 5-7 sentence paragraph in APA format with references.5. In text citations and References need to be correct for the articles on the websites


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1. read both the First Thing First Manifesto 2000 and the FTF Manifesto 2014 (Offered below).
2. They will explain the main idea of both manifestoes
3. They will then answer if they agree or disagree with the idea and explain why or why not
4. A 5-7 sentence paragraph in APA format with references.
5. In text citations and References need to be correct for the articles on the websites
Manifesto means: a written statement declaring publicly the intentions, motives, or views of its issuer
First Thing First 2000 by Adbusters et
al. (http://www.eyemagazine.com/feature/article/first-things-first-manifesto-2000)
We, the undersigned, are graphic designers, art directors and visual communicators
who have been raised in a world in which the techniques and apparatus of advertising
have persistently been presented to us as the most lucrative, effective and desirable
use of our talents. Many design teachers and mentors promote this belief; the market
rewards it; a tide of books and publications reinforces it.
Encouraged in this direction, designers then apply their skill and imagination to sell
dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards,
sneakers, butt toners, light beer and heavy-duty recreational vehicles. Commercial
work has always paid the bills, but many graphic designers have now let it become, in
large measure, what graphic designers do. This, in turn, is how the world perceives
design. The profession’s time and energy is used up manufacturing demand for things
that are inessential at best.
Many of us have grown increasingly uncomfortable with this view of design.
Designers who devote their efforts primarily to advertising, marketing and brand
development are supporting, and implicitly endorsing, a mental environment so
saturated with commercial messages that it is changing the very way citizenconsumers speak, think, feel, respond and interact. To some extent we are all helping
draft a reductive and immeasurably harmful code of public discourse.
There are pursuits more worthy of our problem-solving skills. Unprecedented
environmental, social and cultural crises demand our attention. Many cultural
interventions, social marketing campaigns, books, magazines, exhibitions, educational
tools, television programmes, films, charitable causes and other information design
projects urgently require our expertise and help.
We propose a reversal of priorities in favour of more useful, lasting and democratic
forms of communication – a mindshift away from product marketing and toward the
exploration and production of a new kind of meaning. The scope of debate is
shrinking; it must expand. Consumerism is running uncontested; it must be
challenged by other perspectives expressed, in part, through the visual languages and
resources of design.
In 1964, 22 visual communicators signed the original call for our skills to be put to
worthwhile use. With the explosive growth of global commercial culture, their
message has only grown more urgent. Today, we renew their manifesto in
expectation that no more decades will pass before it is taken to heart.
FTF 2014 by Cole Peters (http://www.occupy.com/article/first-things-first-2014-tech-
We, the undersigned, are designers, developers, creative technologists, and multidisciplinary communicators. We are troubled by the present state of our industry and
its effects on cultures and societies across the world.
We have become part of a professional climate that:
prizes venture capital, profit, and scale over usefulness and resonance;
demands a debilitating work-life imbalance of its workers;
lacks critical diversity in gender, race, and age;
claims to solve problems but favors those of a superficial nature;
treats consumers’ personal information as objects to be monetised instead of as personal property to be
supported and protected; and
refuses to address the need to reform policies affecting the jurisdiction and ownership of data.
Encouraged in these directions, we have applied ourselves toward the creation of
trivial, undifferentiated apps; disposable social networks; fantastical gadgets
obtainable only by the affluent; products that use emotion as a front for the sale of
customer data; products that reinforce broken or dishonest forms of commerce; and
insular communities that drive away potential collaborators and well-grounded
leaders. Some of us have lent our expertise to initiatives that abuse the law and
human rights, defeat critical systems of encryption and privacy, and put lives at risk.
We have negated our professions’ potential for positive impact, and are using up our
time and energy manufacturing demand for things that are redundant at best,
destructive at worst.
There are pursuits more worthy of our dedication. Our abilities can benefit areas such
as education, medicine, privacy and digital security, public awareness and social
campaigns, journalism, information design, and humanitarian aid. They can transform
our current systems of finance and commerce, and reinforce human rights and civil
It is also our responsibility as members of our industry to create positive changes
within it. We must work to improve our stances on diversity, inclusion, working
conditions, and employees’ mental health. Failing to address these issues should no
longer be deemed acceptable by any party.
Ultimately, regardless of its area of focus or scale, our work and our mindset must
take on a more ethical, critical ethos.
It is not our desire to take the fun out of life. There should always be room for
entertainment, personal projects, humour, experimentation, and light-hearted use of
our abilities.
Instead, we are calling for a refocusing of priorities, in favour of more lasting,
democratic forms of communication. A mind shift away from profit-over-people
business models and the placing of corporations before individuals, toward the
exploration and production of humble, meaningful work, and beneficial cultural
In 1964, and again in 1999, a dedicated group of practitioners signed their names to
earlier iterations of this manifesto, forming a call to put their collective skills to
worthwhile use. With the unprecedented growth of technology over the past 15
years, their message has since grown only more urgent. Today, in celebration of its
50th anniversary, we renew and expand the First Things First manifesto, with the
hope of catalysing a meaningful revolution in both our industry and the world at

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