HI 359 Homework Assignment #4C

HI 359 Homework Assignment #4C The Immigrant and Consumer Culture You will analyze an advertising campaign that is either direct toward immigrants as customers or that includes immigrants as part of the advertisement. You may consider print, radio, or television advertisements from 1940 to 2000. Research Guidelines: Select an advertising campaign from any time between 1940 and 2000. Scan or copy print advertisements. You are required to submit a copy with your work. 3.Include an active URL for television or radio advertisements.Write a full citation for your source using Chicago style.You may ask the librarian for help.You may not work together. (No collaboration. This is not a group project.)Double-space your answers.Submit your work via the Homework Assignment #4 link on Blackboard. •The advertisement can either be trying to sell a product to an immigrant community or it can feature immigrants in the ad itself. •The advertisement is your primary source. •Print advertisements can come from magazines, posters, newspapers etc. •Television (or radio) advertisements can come from non-academic sources like YouTube or the internet archive. •Because libraries have been slow to start collecting advertisements, you may need to be creative in your sources. Whenever possible try to check that what is posted is in its original, unaltered format. The Questions: (1)What is your advertisement? When was it produced? What product was it selling?(2)How do immigrants feature in the advertisement? Or, how is the advertisement directed toward immigrants as possible consumers of the good being sold?Consider the following quotation from Marilyn Halter who has studied consumer habits among immigrants. In her book Shopping for Identity, she concluded, “Whereas participation in the emergent mass consumer culture of the early part of the [twentieth] century most often functioned as an effective mode of adaptation to mainstream America for new-immigrant arrivals, descendants of those same immigrants today often seek out consumer goods for the opposite purpose of accentuating their cultural distinctiveness.” Briefly explain this quotation. (2 or 3 sentences)Given the advertisement that you found, apply Halter’s theory. Do you think the advertisement is encouraging the potential buyer to assimilate into American culture or do you think that the advertisement is helping or encouraging consumers to retain some of their heritage?
hi359_hw4c__1_.docx

Unformatted Attachment Preview

Don't use plagiarized sources. Get Your Custom Essay on
HI 359 Homework Assignment #4C
Just from $13/Page
Order Essay

HI 359 Homework Assignment #4C
The Immigrant and Consumer Culture
You will analyze an advertising campaign that is either direct toward immigrants as customers or
that includes immigrants as part of the advertisement. You may consider print, radio, or television
advertisements from 1940 to 2000.
Research Guidelines:
1. Select an advertising campaign from any time between 1940 and 2000.
? The advertisement can either be trying to sell a product to an immigrant community or it
can feature immigrants in the ad itself.
? The advertisement is your primary source.
? Print advertisements can come from magazines, posters, newspapers etc.
? Television (or radio) advertisements can come from non-academic sources like
YouTube or the internet archive.
? Because libraries have been slow to start collecting advertisements, you may need to be
creative in your sources. Whenever possible try to check that what is posted is in its
original, unaltered format.
2. Scan or copy print advertisements. You are required to submit a copy with your work.
3. Include an active URL for television or radio advertisements.
4. Write a full citation for your source using Chicago style.
5. You may ask the librarian for help.
6. You may not work together. (No collaboration. This is not a group project.)
7. Double-space your answers.
8. Submit your work via the Homework Assignment #4 link on Blackboard.
The Questions:
(1) What is your advertisement? When was it produced? What product was it selling?
(2) How do immigrants feature in the advertisement? Or, how is the advertisement directed toward
immigrants as possible consumers of the good being sold?
(3) Consider the following quotation from Marilyn Halter who has studied consumer habits among
immigrants. In her book Shopping for Identity, she concluded, “Whereas participation in the
emergent mass consumer culture of the early part of the [twentieth] century most often functioned as
an effective mode of adaptation to mainstream America for new-immigrant arrivals, descendants of
those same immigrants today often seek out consumer goods for the opposite purpose of
accentuating their cultural distinctiveness.” Briefly explain this quotation. (2 or 3 sentences)
(4) Given the advertisement that you found, apply Halter’s theory. Do you think the advertisement is
encouraging the potential buyer to assimilate into American culture or do you think that the
advertisement is helping or encouraging consumers to retain some of their heritage?

Purchase answer to see full
attachment

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency

Order your essay today and save 15% with the discount code ESSAYHELP