Hospital Visits and Marketing Contact Interview Summary

I have attached instructions. We can do a fictional interview because I haven’t had time to actually go to hospital. The hospital I chose was Baylor Medical in Dallas, TX.
u7_instructions.docx

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Hospital Visits and Marketing Contact Interview Summary
Personal, onsite interviews are valuable ways to gain a personal perspective on the positioning of an
organization from a marketing point of view, as well as to observe the course theories and concepts in
application. Utilize the knowledge and information you gained from your interview and tour to address
the following assignment requirements:
o
Summarize the hospital visit and marketing contact interview.
o
Summarize how the organization is positioned from a marketing point of view.
o
Identify items about each facility (outside appearance of facility, lobby, flow, ease of
access to information, et cetera).
It is not necessary to include the actual answers to the questions from your interview. However, it is
important to directly refer to them in your work, as appropriate, to provide examples.
Interview Questions
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Who are you?re primary customers?
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How does demographic play in to who you market to the community that you are in?
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How do you compete in a very competitive health care system?
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Do you conduct surveys with the primary customer to see the areas where you are strong and
the areas you need to work on?
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Do you use social media to conduct marketing?
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What was your last marketing blitz? Was it successful?
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Are the employees trained to give the patient a good experience?
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How do you rank regionally in customer satisfaction?
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How do you find new ways to keep customer satisfaction high?
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With the current news of the different strands of flu and the high number infected, what have
you done to get patients to get the flu shot?
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How do you educate your community on these kinds of issues?
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What made you pick marketing as a career path?
How would you classify your current role and responsibilities?
How important is market research to your organizations development of marketing
plans?
How does your facility do its market research?
How does the marketing department make sure that you are staying in alignment with
the overall strategic plan of the facility or organization?
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Due Date: Unit 7
Percentage of Course Grade: 10%.
Hospital Visits and Marketing Contact Interview Summary Scoring Guide
Criteria
Summarize the hospital visit
and Marketing contact
interview.
33%
Nonperformance
Basic
Describes
Does not
but does not
describe the summarize
hospital visit the hospital
or Marketing visit and
contact
Marketing
interview.
contact
interview.
Proficient
Distinguished
Summarizes
the hospital
visit and
Marketing
contact
interview.
Summarizes
the hospital
visit and
Marketing
contact
interview in a
logical and
sequence
manner.
Does not
identify how
organizations
Summarize how the
are
organization is positioned from
positioned
a marketing point of view.
from a
33%
marketing
point of
view.
Identifies but
does not
summarize
how
organizations
are
positioned
from a
marketing
point of
view.
Summarizes
how
organizations
are
positioned
from a
marketing
point of
view.
Summarizes
how
organizations
are positioned
from a
marketing
point of view
and provides
specific
examples.
Identify items about each
facility (outside appearance of
facility, lobby, flow, ease of
access to information).
34%
Vaguely
discusses
some items
about each
facility
(outside
appearance
of facility,
lobby, flow,
ease of
access to
information).
Identifies
items about
each facility
(outside
appearance
of facility,
lobby, flow,
ease of
access to
information).
Describes
items about
each facility
(outside
appearance of
facility,
lobby, flow,
ease of access
to
information).
Does not
state items
about each
facility.

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