Find an article about a firms current use of IT to enhance its customers experience or select a firm you are familiar with in Saudi Arabia or the Middle East. Write a short paper describing the following: Where is ITs enhancement of the customer experience delivering value to the organization? What challenges or obstacles does the firm encounter in enhancing the customer experience using IT? Requirements: Your paper should be three to five pages in length, not counting the title or reference pages, which must be included. Include at least two scholarly references. paper must follow the APA style guidelines, as appropriate.It should pass the Originality Check too
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