LASA 2 Marketing Plan Promotion Mix

Marketing PlanThroughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product. Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.This assignment represents Section 5 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5). Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)Promotion MixAdvertisingPersonal SellingSales PromotionDirect MarketingPublic RelationsBrand ManagementBranding StrategiesEmotional BrandingBrand ExtensionGlobal MarketsOpportunities & ChallengesExecutive SummaryMarketing Implementation & EvaluationCareers in MarketingYou will create a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5 – The Promotion Mix/ Personal Selling & Global Markets (Module 5). Relate all responses using the WBC scenario and the product you have selected to market in Module 1. Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.After completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan. Careers in MarketingList the sections of the marketing plan.Identify possible careers associated for each section.Select two of those career choices and discuss the skills required to secure these two positions.Determine what steps you can take to develop those skills.Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.Write your Careers in Marketing response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.Assignment 2 Grading CriteriaMaximum PointsEvaluate the Advertising media for your advertising campaign. Select a theme, analyze and select your media choices. Include your rationale for your media selection.30Discuss the role of Personal Selling for this product. Develop the elements of the typical Sales Cycle for this product.30Examine and select which of the Sales Promotions you will use for this product.30Select the Direct Marketing activities you will employ.20Identify the role of Public Relations and how it will be utilized to promote your product.20Describe the Branding Strategy you will use for your product.15Discuss how Emotional Branding will be used.15Explore possible Brand Extensions for the product.15Analyze the Global opportunities present for this product and the challenges it will face in the global market.15Create an Executive Summary to include the Marketing Implementations and Evaluations for a compelling finish to your Marketing Plan.30Assemble all revised Marketing Plan Sections into a single comprehensive document compete with Title Page, Table of Contents, and Appendix.30Include a “Careers in Marketing” section described above.10Written Components: Organization (16), Usage and Mechanics (16), APA Elements (24), and Style (4)40Total:300

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Market Plan Section 1
You are the new marketing manager to The Waters Bottling
Company (WBC) of Munsonville, NH. They have never done any
marketing for their water before so they will need to be
educated as to the role of marketing in their company’s success.
They started their company last year and want to “do it right”
according to their president and founder, Dr. M. Waters. (The M
stands for Muddy so he prudently only uses the initial. He also is
rather fond of Blues music, which he would like to incorporate
into the marketing plan in some way.) They want to sell their
crystal clear, granite filtered mountain water to the “right”
market. It is your job to identify that target market. At this
point, they don’t even know how the product should be
packaged or have a name to identify it. You will get to make that
determination and carry that product through the entire
Marketing Plan.
Imagination and creativity combined with solid marketing
concepts will be the basic framework for your report. They will
be relying on you for all of the details to make this product
successful. They are well funded and ready to bring this product
to market, with your help and guidance.

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