Any concepts from management — outside research (case study) — Real world1. Choosing any concept in management (Pavlov, XYZ theory, motivations, 5 fundamental steps, etc.), explain – 1-1.5 page2. Finding the similar concepts description from outside the book – 0.5 -1 page3. Finding a case (company, news, events, etc.), related to the concept, explaining how the concept shows in the case or how this company use the concept to manage itself – 3 pageIt’s better to focus on planning and motivation in management, and the text book is Essentials of Contemporary Management,6th editionTips: how luxury brand change people’s consumption habits, how the luxury brand influence the economy change, the luxury brand like LVMH, how this company plan, organize, staff, direct, control to get into people’s life, whether people are more willing to purchase luxury brand products because of different motivation level (Maslow), how brand use Pavlov or Skinner theory to promote purchasing……
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