Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft®
Word. This document should address at least 5 elements of the
Situational Analysis and the Product, Place/Distribution, Promotion, and
Price Strategies (modified below) sections of the marketing plan (from
the Situational Analysis and the Product, Place/Distribution, Promotion,
and Price Strategies lists below). The five elements you select should
only come from the options provided below. You must include a
measurement of customer loyalty and retention in your strategy document.
You may include more than the minimum to provide clarity and coherence
to your document. Situational Analysis:Vision, Mission, Strategic objectives, ValuesStrengths/WeaknessesCompetitor’s Strengths/WeaknessesMarket SegmentsProduct, Place/Distribution, Promotion, and Price Strategies:Creating a Brand ImageMaintaining Brand ImageBranding ConcernsPromotion/Integrated Marketing CommunicationAdvertising Strategy/ObjectivesPush and PullMedia StrategyAdvertising ExecutionPublic Relations/StrategiesCite a minimum of three peer-reviewed references.
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