marketing management

PLEASE READ CAREFULLY Instructions: Please complete the assignment in APA format. Each question has their own instructions. A total of four outside references for assignment. For Example: Question:XYZ Case: New Belgium Brewing (A) (Page 351) New Belgium Brewing?s tremendous growth to become the nation?s third-largest craft brewery and ninth-largest overall has been guided by a steadfast strategy based on customer intimacy, social responsibility, and whimsy. The company?s products, especially Fat Tire Amber Ale, have always appealed to beer connoisseurs who appreciate New Belgium?s focus on sustainability as much as the company?s world-class brews. Despite its growth and success, New Belgium has managed to stay true to its core values and brand authenticity?the keys to its marketing advantage in the highly competitive craft brewing industry 1. Which of New Belgium?s competitive advantages is the most important and the cornerstone of the company?s strategic focus? Why? (275 words without references, 2 outside references) 2. How can New Belgium maintain its strategic focus as the company continues to grow? (275 words without references, 2 outside references) 3. New Belgium?s leadership is interested in opening a third brewery to join its Fort Collins and Asheville locations. As Chief Operating Officer, you have been asked to prepare a list of pros and cons on opening a third brewery. What key items would be on your list? (275 words with out references, 2 outside references) Case: Apple (Page 327) Few companies have been able to master the arts of product innovation, a ?cool? brand image, and customer evangelism like Apple. After nearly collapsing under a cloud of bankruptcy in the mid-1990s, late Apple CEO Steve Jobs was able to save the company he created through product innovation, a masterful marketing program, and an entrepreneurial corporate culture. This case reviews Apple?s history and remarkable comeback with an eye toward the marketing strategies that created the company?s success. (275 words without references, 2 outside references) 4. Based on the distinction between consumer needs and wants, explain how and why Apple – unlike any other company – is able to transition its products from wants to needs. (275 words without references, 2 outside references) 5. How has Apple successfully used behavioral segmentation to develop extreme loyalty among its customers? 275 words without references, 2 outside references) 6. The media often points to Apple?s massive cash reserve as a key strength that the company could leverage to become even more successful. If Apple asked, what would you tell them to do with the cash? How could Apple better meet customers? needs and wants by strategically investing that cash for the company?s future? (275 words without references), 2 outside references

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