Marketing Management Paper

Hello, I need help writing a three page marketing management paper. I have attached the rubric and the quarterly results of the simulation below. The paper must have four academic references. Any help would greatly be appreciated! Thank you so much!
assignment_4_rubric.pdf

decision_history.docx

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[MT450: Marketing Management]
Unit 4 Assignment
Assignment: Minnesota Micromotors Paper Instructions
Please answer the following questions in a 3–5 page paper (include additional title and references pages) and include
APA format and citation style with accompanying references:
1.
2.
3.
4.
What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #1?
What were the results of your decisions?
Analyze the results in terms of success or failure.
What changes will you make in future quarters?
Please insert a screen shot of the Quarter #1 results in your paper. This can be done by highlighting the results,
hitting “Control+C,” and then inserting the results in your paper by hitting “Control+V.”
5. Please view the rubric below for full Assignment details.
6. Why is the notion of derived demand so important for companies selling products and services to other
organizations?
7. What is the North American Industry Classification System (NAICS) for Minnesota Micromotors, Inc. (MM)
Submit your paper to the Unit 4: Assignment Dropbox.
Unit 4 Assignment Grading Rubric
Based on the simulation
40
Possible
Points
Specific Paper Objectives: Assignment Checklist
(80%):
Marketing strategy for the quarter
4
What were the results of your decisions?
4
Analyze the results in terms of success or failure
5
What changes will you make in future quarters?
4
Target market and Derived Demand
5
Screen Shot
5
NAICS Question
5
Subtotal
32
[MT450: Marketing Management]
Writing Style, Grammar, APA (20%)
Grammar and Spelling
3
Paper is 3–5 pages in length and responses are
concise and direct
3
Reference list and citations are provided
2
8
Total
40 points
Harvard Business Publishing
Marketing Simulation: Managing Segments
& Customers
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Prepare
getting started
Analyze
Dashboard Overview
Net Prices
Customer Purchases
Sales
Income Statement
Market Research
Product Performance
Customer Satisfaction
Sales Force Report
News
Decide
Decide
Decisions History
•
•
Decisions
Decisions History
List Price
% Spending on
Large
Customers
Segment A
Discounts
Segment B
Discounts
Segment C
Discounts
Segment D
Discounts
Spending on
2012
2013
2013
2013
2013
2014
2014
2014
2014
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
$142
$125
$123
$123
$132
$130
$128
$126
$127
50%
50%
50%
50%
50%
50%
50%
50%
50%
12%
12%
12%
12%
12%
12%
12%
12%
12%
8%
8%
8%
8%
8%
8%
8%
8%
8%
4%
4%
4%
4%
4%
4%
4%
4%
4%
16%
16%
16%
16%
16%
16%
16%
16%
16%
$275,00 $275,00 $275,00 $275,00 $275,00 $275,00 $275,00 $275,00 $275,00
2012
Q4
Large
Customers
Distributor
Discounts
Spending on
Small
Customers
Total Budget
Sales Force
Segment A
Sales Force
Emphasis
Segment B
Sales Force
Emphasis
Segment C
Sales Force
Emphasis
Segment D
Sales Force
Emphasis
% Time Spent
on Large
Customer
Retention
Large
Customer
Retention
Spending
Large
Customer
Acquisition
Spending
Spending on
Marketing
Communicatio
ns and
Training
Spending on
Market
2013
Q1
2013
Q2
2013
Q3
2013
Q4
2014
Q1
2014
Q2
2014
Q3
2014
Q4
0
0
0
0
0
0
0
0
0
12%
12%
12%
12%
12%
12%
12%
12%
12%
$275,00 $275,00 $275,00 $275,00 $275,00 $275,00 $275,00 $275,00 $275,00
0
0
0
0
0
0
0
0
0
$800,00 $800,00 $700,00 $800,00 $800,00 $800,00 $800,00 $800,00 $800,00
0
0
0
0
0
0
0
0
0
11
11
11
11
11
11
11
11
11
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
50%
50%
50%
50%
50%
50%
50%
50%
50%
$137,50 $137,50 $137,50 $137,50 $137,50 $137,50 $137,50 $137,50 $137,50
0
0
0
0
0
0
0
0
0
$137,50 $137,50 $137,50 $137,50 $137,50 $137,50 $137,50 $137,50 $137,50
0
0
0
0
0
0
0
0
0
$80,000 $80,000 $30,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000
$50,000 $50,000 $0
$50,000 $50,000 $50,000 $50,000 $50,000 $50,000
2012
Q4
Research
Power-to-Size
Ratio Feature
Spending
Manufacturing
Efficiency
Improvement
Thermal
Resistance
Feature
Spending
Remaining
Budget
2013
Q1
2013
Q2
2013
Q3
2013
Q4
2014
Q1
2014
Q2
2014
Q3
2014
Q4
$60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000
$0
$0
$0
$0
© 2012 Harvard Business School Publishing.
$0
$0
$0
$0
$0

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