The marketing concept consists of elements that concern market segmentation and how
it relates to target markets. Also, recall that promotion is used to reach those target markets.In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of
marketing myopia that you have seen. -Essay must include an introduction. -Essay should be supported by at least two
sources. -Essay must be at least three pages in length and double-spaced, not counting the title and reference pages. -All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.
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