Mini Case Study You Are a Health
Care Marketing Manager
As marketing manager of a leading health care organization, you are developing a marketing
strategy to inform potential patients about how you provide the best patient experience. As part
of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will
use each to promote your organization and build your patient base. The four Ps are as follows: 1. product
2. price 3. place
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