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For the Strategic Plan assignment, you will work throughout the
course to create a market entry plan (entrepreneurial), a market
expansion plan for an existing organization, or a mergers and
acquisitions plan that seeks to increase your organization’s competitive
advantage. Complete Part 5 of the Strategic Plan assignment according to the directions in the Part 5: Financials section of the “Strategic Plan” resource.This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the expectations for
successful completion.
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ATT&T
Shaniece Ashford
Nov.20,2017
Vision
Our association, the Att&T company, plans to
enter the market to lead the advancement of
independent companies and improve educated
basic leadership with a specific end goal to give
better administrations to the general public
Mission
To give showcasing and
counseling administrations to
rising and new independent
ventures to impact long haul
group change.
Values
Development
The organization should use up and coming and the
most proper innovation in accomplishing its
destinations
Trustworthiness
The organization might advance, maintain and
manage social and moral duty.
Profitability and cooperation
The administration and the whole staff should try to
advance ideal execution and camaraderie to
accomplish its vision, mission and destinations
Straightforwardness and responsibility
The organization should maintain a culture of morals,
straightforwardness and responsibility in managing its
partners
Demonstrable skill
The organization might maintain exclusive
requirements of polished skill and mastery
Quality
The organization might offer quality preparing and
offices to its partners and clients.
Our corporate esteems speak to the
managing standards of our association’s
way of life. Maintaining polished
methodology makes a sense duty and
quality administration conveyance.
Advancing collaboration which is one of
our hierarchical principle esteems will
support great worker relations
subsequently finish authoritative mission
on time. Using progressive innovation will
improve proficiency in hierarchical
administration conveyance thus upgrading
consumer loyalty by Roll, from Knowledge
(2014).
Culture
The organization foresees to make an authoritative
culture whereby imagination and criticism will be
profoundly supported whereby if an individual from
our staff supposes they have a smart thought, they
will dependably be urged to put it all on the line. The
group will likewise try praising achievement.
Representatives will likewise be granted rewards
imaginative manifestations at yearly meals. Item
discharges will likewise be praised with occasions and
most elevated performing representatives perceived
by Roll, from Knowledge (2014)..
Competitive advantage
Our upper hand incorporate talented
workforce, effective operations which
make most extreme incentive for
customers. Our interesting administration
which has important offering for our
buyers will make benefit separation and
client unwaveringness. Our reasonable
upper hand will improve our entrance to
accessible assets and gifted staff for
excellent administrations by Yankee, from
EventDV (2010).
References
2. Culture Can Make or Break Strategy Read “Culture Can Make or Break Strategy,” by Roll, from Knowledge (2014).
http://knowledge.insead.edu/strategy/culture-can-make-or-break-strategy-3730
1. Crafting Your Mission Statement in Four Easy Steps Read “Crafting Your Mission Statement in Four Easy Steps,” by
Yankee, from EventDV (2010).
https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=aci&AN=50140862&site=ed
s-live&scope=site
Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on solid analysis and evaluation, in
order to capitalize on achieving optimal results when applying limited resources of the firm, are
at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish
strategic goals. Strategic initiatives translate vision into reality. The strategic management
process enables organizations to achieve objectives through three stages: strategy formulation,
strategy implementation, and strategy evaluation.
For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an
existing organization, or a mergers and acquisitions plan that seeks to increase your
organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout
the development of your strategic plan consider your organization’s responsibility in the greater
social good from a Christian perspective and how your plan address ethics, cooperate social
responsibly and sustainability. Globalization brings both benefits and challenges in the business
sphere. Be sure to consider how globalization impacts your strategic plan and address any
international considerations if needed. Your strategic plan will be completed throughout the
course in Topic 1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be sure to address
instructor feedback when possible.
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide
PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger, and acquisition) of Strategic
Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
© 2016. Grand Canyon University. All Rights Reserved.
You are required to submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External
and internal assessment tools are utilized your to ensure strategic initiative is viable. You may
find after completing your environmental scan your strategic initiative idea will change. The
environmental scan helps you develop Key Performance Indicators (KPIs), which will help focus
the application of limited resources to produce above-average returns. During your scan, address
the following:
Internal: Identify your strategic initiative using various internal assessment tools to
evaluate your organization’s strengths and weaknesses in functional areas of business
which include
•
•
•
•
•
•
•
Management
Marketing
Finance
Accounting
Productions/operations
Research and development
Management information systems
External: Identify your strategic initiative using various external assessment tools to
evaluate outside trends and events outside the control of the organization, and the
industry.
Create a 5-10 slide PowerPoint presentation that shows the results of your environmental scan.
Include the following:
•
•
•
Identify what you found in your environmental scan.
o What did you learn about the industry?
o What did you learn about your organization?
Include the external and internal assessment tools you used at the end of your
presentation as an appendix.
o How did you apply the results of your internal and external assessment
tools in your decision making process.
Describe what you learned during the process including key issues that will be
reviewed going forward.
o How does this challenge or support your original vision/concept?
o What is emerging from your learning?
2
•
Outline the preliminary strategic initiative plan.
o How have you considered the selected organizations culture within the
context of implementing your strategic initiative plan?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
Part 3: Organizational Chart and Operations Chart (Topic 4)
Organizational structure is a factor in implementing your plan. Using a graphic organizer, create
an organization chart. Be sure the graphic organizer describes the relationships between people.
Completing the “Operations Chart,” begins to provide a plan of how strategic initiative is
executed. Be sure the “Operations Chart” is in the context of the Organization Chart.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
Part 4: Marketing (Topic 5)
Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan
for an existing organization, or a mergers and acquisitions plan. Deciding who the target market
is and determining their demographics, behaviors, motivation, needs, and goals is essential
because the target market drives the marketing plan. This is typically done through studying
research and data related to how potential customers are willing to invest their time and energy.
Additionally, by deciding who potential customers are, deciphering their needs, and likes and
dislikes, learning about their lifestyle, and observing how the target market behaves, creating a
brand that appeals to these customers is possible.
Create a 15-20 slide PowerPoint with speaker notes that explains your marketing strategy. Refer
to the Marketing section of “Operations Chart” that was due in Topic 4. Based on your research
and experience, your ideas may have changed and can be modified at any time during this plan.
Address the following:
1.
2.
3.
4.
What is your target market?
What is the size of your target market?
What resources do you believe would be required to implement your plan?
How will you reach your plan?
3
5. How does your marketing strategy seek to achieve your vision? How will you measure if
the marketing strategy is achieving your vision? What are the indicators to identify this?
6. What type of leadership and innovative qualities do you plan to implement in order to
execute your marketing strategy?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
Part 5: Financials (Topic 6)
A projected financial statement analysis seeks to forecast the impact of various implementation
decisions. The pro forma financial statement can be part of the risk analysis of strategic plan. The
goal of this assignment is to ensure your strategic plan is viable financially. In other words, does
it create value for the firm?
Consider the cost structure and revenue streams for your strategic initiative plan. Research and
data collected so far and will likely change once your product or service is commercialized. Each
statement should address financial components of features, expenses, and sales of your product
or service. It is typical for net income to be negative at this point. Do not assume that you have
sales at this point unless you have sold your product or service.
Research the following if your plan is entrepreneurial:
1.
2.
3.
4.
5.
6.
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
Startup expenses
Breakeven analysis
Research the following if your plan is a market expansion plan for an existing organization, or a
mergers and acquisitions plan:
1.
2.
3.
4.
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
4
5. A projected budget
6. Breakeven analysis
Complete the “Projected Financial Statement Analysis (Pro Forma 3-Year Financial
Plan)”including the “Questions” tab, “12 Month P& L” tab, “Year 1” tab, “Year 2 P&L” tab, and
“Year 3 P&L” tab. The first year is monthly and the second and third year are presented
quarterly. Please note the questions in the “Questions” tab may be answered at different points in
completing the Profit and Loss information.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
Part 6: Critical Milestones (Topic 7)
Gantt Chart
Refer to Gantt chart resources in the topic readings. Create a Gantt chart that displays 36 months,
using the Office Timeline tool or any other tool to produce a Gantt chart. Be sure to include
rational 1-36 months
Create a Gantt chart that outlines multiple critical milestones.
Summary
In a 250-300 word summary, address the following:
•
•
•
Include rationale for your Gantt chart.
Identify one critical risk you could encounter that could prevent you from meeting each
of your goal/objectives.
Develop a contingency plan for the identified risk. Explain how this could maximize
management efficiency and the allocation of resources. What leadership qualities are
essential when dealing with the identified critical risk?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
Part 7: Executive Summary and Consolidated Presentation (Topic 8)
Executive Summary
Write a 500-750 word executive summary that seeks to spark interest in potential
investors/stakeholders. The goal of the executive summary is to create an opportunity for
investors/stakeholders to consider the full details of your Strategic Plan and then decide to
provide support.
5
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
You are required to submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
Consolidated Presentation
Create a consolidated Strategic Plan PowerPoint in 25-30 slides with speaker notes that is
directed towards interested investors/stakeholders (3.4). Address Parts 1-7 and include
improvements from better understanding of the concepts, strategies, and instructor feedback.
Address the following:
•
•
•
•
•
The presentation seeks to explain how your competitive advantage is achieved through
your strategic initiative plan. (1.1)
Describe why your organization’s mission and vision seek to promote the greater social
good from a Christian perspective. How does your organization or perhaps even your
plan accommodate an organization’s responsibilities to the greater social good, from a
Christian perspective? (4.1)
Include how your plan address ethics, cooperate social responsibility, and sustainability.
Describe how your plan utilizes your leadership skills to encourage innovation within
your organization. (1.4)
Include an explanation of the global and international considerations in your strategic
plan.
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
6
Projected Financial Statment Analysis (3-Year Financial Plan).
Questions
What is the vital financial information needed to
determine the viability of your plan ?
What ratios will you use to determine if the proposed
plan is a success?
What other, nonfinancial, information did you use to
put your plan together?
Consider the assumptions made when completing
Part 3. What assumptions are made? List the
assumptions that you used to formulate this plan.
Discuss the financial results from your Pro Forma
projections. Include the net income results,
breakeven analysis, and required expenses to
commercialize your product or service.
Explain how you would determine your pricing model.
What seems most appropriate for your business and
industry in which you will compete?
Identify your cost structure. Is your business model
cost-driven or value driven? Justify your selection.
Review your decision for a revenue model. Based on
the financial statements, will this model generate a
profit? Provide evidence to prove it.
Where are you getting capital to meet your strategic
initiative? What terms will be most likely deemed
acceptable?
Response
Additional considerations
Projected Financial Statment Analysis (3-Year Financial Plan).
Did you have to reevaluate (go back) why?
Profit and Loss Statement
Instructions
Give careful thought to the headings.
Expand the sales income and expenses area if your business has distinct categories (e.g. a restaurant may have food sales and beverage sales listed separately and cost of sa
One
Two
Three
Four
Five
Six
Seven
Eight
Nine
Ten
Month
Income
Sales
Sale of goods/services
Sundry Income (e.g.
Commission earned, frachise
fees etc.)
Etc.
Total Sales
Less Discounts/Commissions
Sales Discounts given
Sales Commissions paid
Total Discounts/ Commissions
Total Net Income
Cost of Sales
Opening Stock
Stock Purchased
Less Closing Stock
Total Cost of Sales
Gross Profit
Expenses
General & Administrative
Bank charges
Credit card commission
Consultant fees
Office Supplies
License fees
Business insurance
Etc.
Total General & Administrative
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Marketing & Promotional
Advertising
$
Promotion – General
$
Promotion – Other
$
Etc.
$
Total Marketing & Promotional $
Operating Expenses
Newspapers & magazines
$
Parking/Taxis/Tolls
$
Entertainment/Meals
$
Travel/Accomodation
$
Laundry/dry cleaning
$
Cleaning & cleaning products
$
Sundry supplies
$
Equipment hire
$
Etc.
$
Total Operating Expenses
$
Motor Vehicle Expenses
Fuel
$
Vehicle service costs
$
Tyres & other replacement costs $
Insurance
$
Registrations
$
Total Motor Vehicle Expenses $
Website Expenses
D …
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