Nike Promotion and Life Cycle

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market. Assignment Steps Generate a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following:At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).How you will measure (what metrics will be used to determine success or failure) the marketing activities.Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).Address three elements of the Product and Promotion List (see below).Product and Promotion List:Integrated Marketing CommunicationAdvertising Strategy/ObjectivesPush and PullMedia StrategyAdvertising Execution Direct MarketingPublic Relations/StrategiesPositioning The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.Note: Charts/graphs/tables do not count toward the word count.Cite a minimum of three peer-reviewed references … PLEASE USE NIKE…Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.
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Promotion and the Product Life Cycle
Grading Guide
MKT/571 Version 10
Marketing
Copyright
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Promotion and the Product Life
Cycle Grading Guide
MKT/571 Version 10
Edited in accordance with University of Phoenix® editorial standards and practices.
2
Promotion and the Product Life
Cycle Grading Guide
MKT/571 Version 10
Individual Assignment: Promotion and the Product Life Cycle
Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline.
These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a
promotion strategy that addresses at least 3 areas of the product life cycle. The primary objective of this
assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of
a product or service. A secondary objective is to understand the differences in a product launch in the U.S.
(domestic market) and an international market.
Grading Guide
Content
Student’s product strategy addresses at least
three areas of the product life cycle (NPI-new
product introduction, growth, maturity and
decline).
Student’s product strategy addresses how
he/she will measure (what metrics will be
used to determine success or failure) the
marketing activities.
Student’s product strategy includes the
creation of at least two different types of
media methods for the products. One media
method must be a print method and one must
be non-print. A media method is a media
strategy which highlights his/her product.
Student has 2-3 sentences about each media
method (i.e. one paragraph of what he/she
would do, not how to do it). Student does not
use the Facebook example provided here:
• Product and Promotion:
o Integrated Marketing
Communication
o Advertising Strategy/Objectives
o Push and Pull
o Media Strategy
o Advertising Execution
o Direct Marketing
o Public Relations/Strategies
o Positioning
Student’s product strategy addresses three
elements of the Product and Promotion List
provided in the assignment.
The product strategy is a minimum of 700
words in length. Note: Charts/graphs/tables
Met
Partially
Met
Not Met
Comments:
3
Promotion and the Product Life
Cycle Grading Guide
MKT/571 Version 10
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
3.5
#/3.5
Partially
Met
Not Met
Total
Available
Total
Earned
1.5
#/1.5
5
#/5
Comments:
do not count toward the word count.
Writing Guidelines
Met
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Comments:
4

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