Peer Review Analysis and Critique

Assignment Steps Discuss drafts of your Business Model and Strategic Plan, Part II Individual assignment from Week 3 with all team members. If a team member is unable to submit their papers, move on without those submissions.Choose one or two team member’s drafts and review as a team this week. Do your best ot make the selcted drafts different from the team members selected in week .Propose detailed feedback and critical analysis team members can incorporate into their future drafts. These include writing style, structural, and content improvements.Prepare a maximum 250-word synopsis summarizing what the team has learned from the review and discussion. Please make sure to include specific recommendations for each of the submitted papers. The author(s) of the paper(s) shall provide a brief statement about how the critiques helped them. Make sure the paper is written from a team perspective. First person use is not allowed in team submissions.!! I have uploaded the document that you will be reviewing, DO NOT PLAGAIRIZE!!
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Running head: INTERNAL AND EXTERNAL ENVIRONMENT
Wal-Mart Go-Zone
Morrisa Hall
BUS/475
December 18th, 2017
Victor De Jesus
1
INTERNAL AND EXTERNAL ENVIRONMENT
2
The New Go-Zone
Wal-Mart is one of the largest retail Chain in America has resolved to immerse itself
to the highly competitive, but lucrative business of online selling through its new Go-Zone
division. Through this division, Wal-Mart will deploy technology to serve a huge number of
customers who are techno savvy. The company has already identified its target market and
intends to make the initiative a success. In this endeavor, Wal-Mart will be rubbing its
shoulders with global and reputable e-commerce companies such as Amazon, E-bay, and
Alibaba among others. Wal-Mart hopes to leverage its years of experience in retail business,
its competence in supply chain, and general reputation to succeed in this innovative idea. The
following analysis seeks to see the internal and external factors that will shape Wal-Mart’s
success in its endeavor to launch the New Go-Zone Initiative. The analysis will also be
supported by a SWOT analysis of Wal-Mart.
Economic, Legal, Regulatory forces, and Trends
Economic
The economic situation in US is improving with more jobs being created in the US. In
the year 2017, 209000 jobs were created in the American economy and the unemployment
level went down to 4.3% (Cox, 2017). This improvements means that the economy is strong
and people have money to spend. This means that the revenues of the company may go up as
more employed people join the online shopping craze.
Legal and regulatory factors
Currently, there is uncertainty on the taxation policy because the new government is
yet to declare how it will tax corporations in the US. This uncertainty could be disastrous for
a company like Wal-Mart because if the tax rates exceed the anticipated level a huge portion
INTERNAL AND EXTERNAL ENVIRONMENT
3
of the earnings will be used to pay taxes. High taxes may consume funds meant for the
growth of the business (Ross, 2015). R&D is notoriously expensive to undertake which
means that if factors such as taxation take away most of the company’s resources, Wal-Mart
may be unable to maintain the activities of the New Go-Zone.
Other legal and regulatory factors that will affect the company include employment
laws. Legal battles may come up as employees might claim that the adoption of technology is
aimed at discriminating against them. Legal battles are known to be hefty for companies,
whether in the end they turn out positive or not. Additionally labor laws regulating
compensation for the employee will also affect how the company compensates its employees
in the new division (Ross, 2015).
Consumer protection laws, which require all information regarding a product be
disclosed to consumer, may also affect the company. The company must use the online
platform to inform the customers adequately about a product.
Trend: the retail industry has recently realized the value that mobile devices hold. As
a result many retailers are rushing to adopt models that support mobile based retail activities.
The New Go-Zone by Wal-Mart will be one of those endeavors. The fact that people are
living their lives on their mobile phones means that companies that leverage this advantage
will gain a competitive advantage. This means that Wal-Mart needs to take the online channel
and adapt it to reach customers who exclusively use the mobile phone. On the factor of trend,
Hodson and colleagues at Strategy and PWC (2017) note that many retailers whether online
or legacy retailers are adopting omnichannels where there is a showroom for customers to
inspect product and get advice on the product. Afterwards customers can purchase the
product online. This is the same strategy adopted for Go-Zone by Wal-Mart. Therefore, it is
bound to be successful.
INTERNAL AND EXTERNAL ENVIRONMENT
4
Wal-Mart’s Adaptation to Change
The new Go-Zone division combines the best of physical stores and online shopping.
This blend represents an adoption to change which has made Wal-Mart resilient in the
market. On the same note, Wal-Mart is also adopting changes in its stores such as stocking
one or two items of the same kind rather than have 10 competing items. Additionally, it is
also changing its shelf sizes to make it easy for customers to reach for the products without
the risk of accidents. These changes represents an adaptation to changes in the retail industry
where store arrangement and shelf arrangement has also become part of the integrated
marketing communication. As mentioned in preceding section, online retail stores have
become competitive and have managed to snatch a substantial market share from traditional
brick and mortar stores. To get in on this trend, Wal-Mart has also adopted online marketing
by redesigning its store arrangement and opening up omni channels such as the new Go-Zone
division targeting users of technology, Wal-Mart is simply adapting to changes in the market.
Supply Chain of the New Division
The new Go-Zone remains part of the Wal-Mart’s Traditional supply chain. Wal-Mart
has a robust supply chain management system that brings advantages such as low prices for
the consumers due to efficiency, high quality products for the consumers, huge market for the
vendors and environmental commitment by the company. The fact that Go-Zone, the new
division is based on technology makes it easy to connect with Wal-Mart’s SAP ERP, which
is a key component of the supply chain (Wilson, 2015). Wal-Mart ensures that its products
are produced in a manner that does not harm the environment. The supply chain of the new
go-zone contains centers that will meet the surging demand of the online platform.
Nevertheless, it is important to note that the new division’s supply chain is part of the large
company’s supply chain. As aforementioned, the supply chain must meet the sustainability
INTERNAL AND EXTERNAL ENVIRONMENT
5
goals of the larger company. The company has an elaborate logistics that ensures that
inventory is available in the company’s stores when needed (Lu, 2017).
Primary Internal Considerations for a Strategic Plan
The most important internal consideration of the organization is its competence to
meet the demands of the market segment it is to serve with the new division or
product/service. For instance, in the case of the Go-Zone division the company must leverage
its leadership, supply chain management, marketing management and its technological
competences. Without considering the aforementioned factors the company is likely to fail in
its strategic plan. This follows that the management or leadership is important for making
decisions that will lead to successful operationalization of strategic plan, the marketing
function must persuade the customer to shun other providers or retailers, and the technology
must meet the needs of the online buyer in terms of ease of buying and information security.
Finally, the supply chain must match the needs of the new division ensuring that products are
in stock whenever they are needed by the customer including good or high quality.
Major Issues
Competition: the company is likely to face stiff competition in the e-commerce segment from
companies such as Amazon (Wahba, 2016).
Information security challenges: there is increased targeting of corporate information systems
by hackers. The company must be ready to adopt sound and hi-tech information security
protocols.
Cost of investment in R&D: adoption of technology in a business requires a hefty investment
in R&D. Wal-Mart must be ready to invest in such initiatives for the Go-Zone division to be
successful.
INTERNAL AND EXTERNAL ENVIRONMENT
6
Opportunities
There are many mobile users and internet users who search for information about a product
online before making an actual buy. The company can tap into this opportunity by investing
data analytics in order to understand its customers better.
Because of the increased environmental awareness people are more vigilant with regards to a
firm’s commitment to environmentalism. Wal-Mart does not relinquish its commitment to a
clean supply chain by ensuring that firms that it trades with in tune with sustainability. This
means that its new Go-Zone service is likely to receive positive treatment by the customers.
There is an opportunity for company to grow its revenue and earnings through the new
division.
INTERNAL AND EXTERNAL ENVIRONMENT
7
Reference
Cox, J., (2017). US created 209,000 jobs in July, vs 183,000 jobs expected. CNBC. Retrieved
from https://www.cnbc.com/2017/08/04/us-nonfarm-payrolls-july-2017.html
Hodson et al., (2017). 2017 Retail Trends. Retrieved from
https://www.strategyand.pwc.com/trend/2017-retail-trends
LU, C., (2014). Walmart’s successful supply chain management. Retrieved from
https://www.tradegecko.com/blog/incredibly-successful-supply-chain-managementwalmart
Ross, S., (2015). How does government regulation impact the retail sector? Investopedia.
https://www.investopedia.com/ask/answers/070815/how-does-government-regulationimpact-retail-sector.asp
Wahba, P., (2016). In Two Charts, How Amazon Is Killing Its Traditional Competitors.
Retrieved from http://fortune.com/2016/05/11/retailers-stocks/
Wilson, M., (2015). Wal-Mart focuses on speed, innovation with SAP’s HANA technology.
Chain Store Age. Retrieved from https://www.chainstoreage.com/article/wal-martfocuses-speed-innovation-saps-hana-technology/

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