Peer to Peer Licensing Know-How

I need a discussion post for the instructions attached. I also need a reply post to a classmates discussion post. I have included the classmates post. There is a movie that is not necessary to watch. The file is too big to be attached to this post anyways.
intellectual_property_discussion__4.docx

scenario_a_information.pdf

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Week Four Discussion: Peer-to-Peer Licensing Know-How
Introduction
Licensing deals are often entered to extend brand recognition and reach. Under trademark law,
the licensee’s use of the mark can (and should) inure to the benefit of the licensor. This means
that the licensor can protect the use of the mark as used by the licensee as long as the licensor
controls the use and quality of the mark. Without such controls in place, the licensee could
potentially run away with the brand. In this activity, you’ll analyze what steps can be taken to
become a licensee for a particular company, then act like a product scout to propose an
example deal. Alternatively, you’ll research and explain a specific area of license law.
Objectives
•
Exploit rights through use and licensing
Assignment Instructions
For the initial post, complete the following 4 steps:
Step 1: Watch the following movie on Licensing Intellectual Property.
You do not have to watch movie if you do not think it is necessary.
•
Licensing IP 3-24-14, 3.17 PM.mov (Movie is attached to post)
84 MB
Step 2: Select one of the topics in scenario A and sign up for it here: goo.gl/vYWz2x. Each
student must choose a different scenario so there are no repeats of topics.
I have signed up for and chosen Universal Studios.
Scenario A, The Product Scout, involves explaining how to become a licensee of a major sports
league, agency, or studio, and imagining a cool new sponsorship or licensing deal for it.
•
ILP.4.3LicensingConsultant060116ScenarioA.pdf (PDF is attached to post)
Step 3: Write a “how-to” guide (or you can make a presentation or video “how-to”) for your
classmates. Provide a detailed explanation of your chosen topic as described in the scenario
PDF file. Explain it as if your classmates know absolutely nothing about the subject.
Step 4: Response Post: Look at your classmates’ posts. Offer suggestions or other commentary
meeting the RISE model.
Classmates Post:
Christopher Houston
Tue Dec 12 @ 11:00 pm PST
I decided to choose Affiliate Marketing because of my experience in marketing as an affiliate for
Twitch.tv. Me and my teammates recently made twitch affiliate which is essentially like a
partnership with the website where the better we perform and the greater impact we have on
others; the more money we will receive. Knowing that I wanted to look into if the same thing
applies to affiliate marketing in its general state.
So, my research led me to discover that affiliate marketing is essentially performance-based
marketing that rewards each affiliate. Essentially the idea is that the more one’s efforts pay off,
the better success that they will have. It’s even looked at as a pretty good way to make money
as you don’t have to physically do much work except promote a product by marketing said
product and getting people to take interest in the product.
So, looking into this showed me that what I do is essentially already affiliate marketing as my
job is to get people to show interest in me by viewing my channel and potentially clicking on
links provided for services. I think the best tip I can provide is to look over your possible options
and weigh each and every idea in front of your before committing. I also recommend that you
have your own drive because you are your greatest influence in the marketplace. Also realize
that this is a very competitive market space where there are tons of others with the same idea
as you so do your best to win out others options.
Deliverables Due
•
•
•
•
Enter an initial post by Wednesday (11:59 pm Eastern). Minimum 3 paragraphs or 5
slides.
Enter a response post by Sunday (11:59 pm Eastern) to at least one of your classmate’s
initial posts or response posts. Minimum of one paragraph and follow the RISE Model.
Include references in APA format.
Ensure posts are written in a professional manner with proper spelling and grammar.
Scenario A: The Product Scout
Companies may seek each other out directly to enter into licensing or cross-licensing deals, or they may use the services of entrepreneurs such as licensing agents and product
scouts to help procure deals. Licensing agents represent licensors who own property to place, while product scouts seek new products/properties for their clients (licensees) to
exploit. In this scenario, you will be a product scout investigating how to become a licensee of a famous brand.
Select one of the licensors below or suggest one of your own (but get my advanced approval).
NFL$Players$,$h.ps://licensing.n?players.com/licensing$
NHL$Retail$,$h.p://retail.nhl.com/index.php$
FIFA$Licensing$,$h.ps://www.?fa.com/abouFifa/organisaGon/markeGng/licensing/$
MLB$ProducGons$,$h.p://mlb.mlb.com/mlb/video/mlb_producGons/feature.jsp?content=licensing$$
CMG$,$h.p://www.cmgworldwide.com$$
Collegiate$Licensing$Company$,$h.p://www.clc.com$$
DHX$Media/CPLG$Media$,$h.p://www.dhxmedia.com/divisions/licensing.html$$
Marvel$,$h.p://marvel.com/help/category/11$(you$will$need$to$call$for$info)$
Walt$Disney$Studios$,$h.ps://disneystudiolicensing.com$(clips),$h.ps://www.disneyconsumerproducts.com$(consumer$products)$
Universal$Studios$,$h.p://www.nbcuniversalarchives.com/nbcuni/home/universal?lm.do$
AcGvision$Publishing$,$h.ps://www.acGvision.com/company/aboutus$$
Challenges
1
1. You are a product scout. What company do you represent and what product are you hoping to be able to produce upon obtaining a license from your choice of the above companies?
(Example: I work for a t-shirt company and we want to produce a series of shirts featuring Jackie Robinson and Billy Martin. They are represented by CMG, so I have to see what it
takes to become a CMG licensee.) Want inspiration? See http://licensingbook.com and http://licensemag.com
2. Explain what the licensor does and what goods or services can be licensed from the licensor.
3. What types of licenses are available?
4. What requirements must be met, or what steps must be taken, to become a licensee?
5. Who (a person, email address, phone number, etc.) would you need to contact there for more information about becoming a licensee?
A. Explain the deal you would want to negotiate. What license terms would you try to negotiate into the final contract?
6. Give a detailed example of the deal you could make with this licensor.
B. Explain the benefits your company would gain from becoming a licensee under your example deal. What risks are you taking by doing business with them?
C. Explain the benefits the licensor would have if they accept your example deal. What risks are they taking by doing business with your company?
Intellectual Property Law

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