Please respond to this post with a well researched response with references

MT2:Carpenter & Sanders (2008), states that industry boundaries can be difficult to fully understand especially when the company you are in spans many different business segmentations. It is also important to understand where your industry boundaries are as part of formulating a business strategy (Carpenter & Sanders, 2008). According to The Fallacy of Industry Boundaries (n.d.), the use of industry boundaries imply that each industry is distinct and only when managers declare what slice of the pie they feel their business falls within, only then can they utilize the Porter?s 5-Force model in order to understand the structure and profitability. The text also states that industry boundaries are also eroding due to more opportunities being available when working across industries rather than within the industry (The Fallacy of Industry Boundaries, n.d.).We can use Coca-Cola as an example ? which was also used by Carpenter & Sanders (2008). In 1982 Coca-Cola acquired Columbia Pictures, around the same time the company launched Diet Coke (Moye, 2013). This would have been an example of where Coca-Cola now spans across entirely different industry boundaries in order to further obtain profit. The company could, in theory promote Coca-Cola products directly within the film, while also collecting revenue from the sale of Coca-Cola products at the movie theaters who are playing movies under the Columbia umbrella. An example of this would be Ghost Busters (Moye, 2013). Coke products have been featured in many films before from such as King Kong and Blade Runner (Moye, 2014). So in the sense of industry boundaries, Coca-Cola would be competing in nonalcoholic beverages (Carpenter & Sanders, 2008), as well as the Film Industry, while using the Movie Theater Industry as a distribution arm for their primary product.Porter?s Five Force Model indicate that, although each industry is different, the deriving drivers of profitability are standard across all industries (Institute for Strategy & Competitiveness, n.d.). The five forces help define the structure and profitability of the industry structure as the two basic pillars of driving profitability. According to Han, Porterfield, & Li (2012), the adoption of Porter?s Five Force model within the manufacturing industry has added value and efficiencies within the supply chain by way of identifying outsourcing opportunities as new drivers of profitability for the manufacturing industry.ReferencesBusiness Strategy (n.d.) THE FALLACY OF INDUSTRY BOUNDARIES. Retrieved February 12, 2018, from…Carpenter, M. A., & Sanders, W.G., (2008). Strategic management: A dynamic perspective. Upper Saddle River, NJ: Pearson Prentice Hall.Han, C., Porterfield, T., & Li, X. (2012). Impact of industry competition on contract manufacturing: An empirical study of U.S. manufacturers. International Journal of Production Economics, 138(1), 159-169. doi:10.1016/j.ijpe.2012.03.015Institute For Strategy & Competitiveness. (n.d.). Retrieved February 12, 2018, from…Moye, J. (2013, June 24). Inside Coke’s Brief-Yet-Profitable Foray into Show Business. Retrieved February 12, 2018, from…Moye, J. (2014, February 28). Coke Red on the Silver Screen: Exploring the Brand’s Role in Movies. Retrieved February 12, 2018, from

Don't use plagiarized sources. Get Your Custom Essay on
Please respond to this post with a well researched response with references
Just from $13/Page
Order Essay
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages

Order your essay today and save 15% with the discount code ESSAYHELP