Product/Brand Development: Phase III

Refer back to the brand created by the Learning Team in Week 2.Prepare a 3-4 -slide Microsoft® PowerPoint® presentation with speaker notes.Address the following:Create a strategic marketing plan that:Identifies and addresses local/regional challenges and opportunitiesIdentifies the legal, ethical, and social challenges and opportunities

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Development: Phase I
Cherrie Blackman, Crescenzo Musto, Jamie Higley
December 11,2017
Thomas Melpolder
Target market
Brand Element
Building Blocks
Brand Equity
Promotion and
Social Media
Target Market
The target market for the Holi daze trees are consumers who celebrate
Christmas, but do not have a lot of time to decorate for the holiday.
The consumers will be able to quickly put up a tree that is already fully
Brand Elements-six building blocks
Memorable : Our brand element will be easily recalled. The Holi daze has a
unique name, and the Christmas tree is fully decorated already. This will
encourage consumers to remember the tree when they do not have the time
to decorate a Christmas tree.
Meaningfulness: The Holi daze gives the consumers an opportunity to enjoy
celebrating Christmas, but not spend hours putting up the tree and decorating
it. Once Christmas is over, putting away the Christmas tree will be easy for
the whole family.
Likability: The Holi daze will have multiple themed trees that consumers can
choose from based on their liking. The trees will be themed with multiple,
fun colors to a more classic looking Christmas tree. If the consumers buy the
tree and decide that they want to add some of their own decorations that is a
possibility as well.
Brand Elements-six building blocks
Transferability: The Holi daze will be used by consumers who celebrate
Christmas. The Holi daze trees may also be bought by business owners who
put up decorations for all of the different religions.
Adaptability: The decorations on all the Holi daze trees will change each year
in order to keep the consumers? interest. There will be many different types
of trees that the consumers can choose from.
Protectability: Our company will register Holi daze with the appropriate legal
bodies in the United States and internationally. We will also ensure that our
name is protected, not allowing unauthorized companies to use our name.
Brand Equity Position
While the product certainly appeals to the
laziest among us, it could also strike a chord
with consumers who just don’t want to spend
time decorating.
Host an
Current Social Media Presence
Who is the Ideal Customer?
Social Media
Mission Statement
Measuring Success
Content displayed
Track, Analyze, and Optimize
Management Tools
Size of Tree
Who the target
market is
What the Six
Building Block
are for Brand
What is the
Brand Equity
How the product
will be Promoted
and Marketed
What is the
Social Media
What are the
Challenges and
Guest, Post. 7 Steps For An Effective Social Media Marketing Plan. Retrieved
Wiesburg, Emily. (April 4, 2016). 9 Ways to Promote Your Product of Service.
Retrieved from

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