Product SWOT Analysis: Sun Visor Extension

MKT-308 Marketing ManagementW2 – Marketing Plan: Part II Two Parts to this assignment: Part I: Answer the DQ in 50 words or more:What should marketers consider when pricing products in different locations around the world? Part II: Product Sun Visor Extension ? a clip on shade that offers shade extension to a car visor.Review your Marketing Plan Template. As you work on your plan throughout the class, you may go back and adjust previously submitted sections to include new information learned or to incorporate instructor feedback. You may also elaborate on any of the concepts with further conceptual frameworks and research evidence you have learned as the course progresses.Complete Section II of the Marketing Plan Template (attached) in approximately 750 words.II. A. SWOT AnalysisII. B. STEEP AnalysisII. C. Success RationaleFormat your template text using Writing Style Handbook guidelines.Include a minimum of three new scholarly sources.
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MKT 308 Week 7 Final Plan
1
Marketing Plan Template Instructions
Use this template for developing your marketing plan throughout the course, following
the weekly assignments to determine which sections are to be completed that week. By the end of
week seven all sections will have been completed and you will submit the completed template.
As you complete each section delete the information in italics (including this instruction
page) but keep all bold headings.
Information should not be repeated in different places apart from the brief Executive
Summary. The goal is precision and focus.
You may use the charts inserted for the SWOT or STEEP analyses, or format the required
information in an alternative manner.
Remember that you must list all references compiled from each week?s assignments and
there should be citations for every reference within the paper.
The plan should be written in the 3rd person. This is a business plan.
SHORT TITLE OF PAPER
2
Title of Paper
Your Name
MKT 308 ? Marketing Management
Date
Instructor name
SHORT TITLE OF PAPER
3
I.
Marketplace Analysis
A. SWOT Analysis
Your SWOT analysis can be in the form of a chart with points in bulleted format. A sample chart
which you can use is below.
Weaknesses
Strengths
SWOT
Opportunities
Threats
SHORT TITLE OF PAPER
4
B. STEEP Analysis
Your STEEP analysis can be in the form of a chart with points in bulleted format. A sample chart
which you can use is below.
Social Forces
Technological Forces
Economic Forces
Environmental Forces
Political Forces
C. Success Rationale
Use the insights from your SWOT and STEEP analyses to explain why your product or service
can be successful in a market against your identified competition. This should summarize your
conclusions about the potential for success based on your research.
SHORT TITLE OF PAPER
5
References
List all of your references alphabetically. You should have at least one citation for every
reference in the body of your plan.
Use the reference and citation generator in the ?Writing Center? to ensure that all references
and citations are correctly formatted.

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