Research essay on a company named Piana Miele plans to venture into the china market

Now they want to expand their business (exporting honey) to China market. PESTEL analysis China market: (do 3 points I mention below only, each point at least 3 references) put more charts, figures or numbers as possible. (The length is 4 pages including chart). The most important is analyzing how each factors influences or helps the business. Social factors:Technological factors: For example… Those technological condition can be an advantage to enter the China market because Piana Miele can be effectively and efficient to diffusion its products by using online tools.Environmental factors:
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The company information: (Piana Miele)
Apicoltura Piana was established almost one century ago and it is well known for breeding queens of
Ligustica race and for the great contribution to bee keep developing. It started producing and
distributing products with the help of chemists and herbalists from apiary in order to keep their
beneficial properties. Consequently, the industry enlarged its products to other clients such as food and
pharmaceutical firms. In the 80’s Apicoltura Piana entered GD and DO and in the first 90’s it reached the
Ho.Re.Ca field producing single-does containers, thus significantly the number of clients. GD and DO
business increased as well, the brand Pianamiele was established and there was an enlargement of
other specific brands too.
The strengths of Apicoitura Piana is the great variety of honeys and also the good quality control of
honey as it has its own laboratory to perform.
It also received several certifications as they are shown below:
In 1994, BIOAGRICERT Certification
In 1997, Apicotural Piana has implemented and used a Self-Control System HACCP
In 2002, UNI EN ISO 9001 CERTIFICATION
In 2006, IFS and BRC INTERNATIONAL CERTIFICATION FOR QUALITY CONSTANT IN TIME.
Now they want to expand their business (exporting honey) to China market.
PESTEL analysis China market: (do 3 points I mention below only, each point at
least 3 references) put more charts, figures or numbers as possible. (The length is
4 pages including chart). The most important is analyzing how each factors
influences or helps the business.
1. Social factors:
2. Technological factors: For example… Those technological condition can be an advantage to
enter the China market because Piana Miele can be effectively and efficient to diffusion its
products by using online tools.
3. Environmental factors:

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