research paper of two pages,

any topic releated to marketing

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Marketing Research Assignment
Marketing and Marketing Technologies (such as Mobile Apps and Web 2.0
technologies) have had a dramatic impact on the flow of information, effective
communication, the Four P’s, and other functions of marketing. I would like each of you
to spend the next several weeks investigating a Marketing Campaign, Marketing Case
Study, Marketing Theory, Marketing Principle, Marketing Philosophy, Marketing
Technologies, OR a specific Marketing Technique.
Topic: Choose any topic of interest related to Marketing. The choice is yours, choose
wisely. Selecting a topic that is of interest to you may make this assignment easier to
swallow, or perhaps advance your position at work, or make you a more attractive
candidate for hire. Be sure to choose a topic that allows you to accumulate adequate
data to support your position. Get creative and try to choose a topic that will be
interesting to you, valuable to the class, and have importance to the marketing
community. The more interesting your selected topic is, the less this assignment will feel
like homework and the more interest you will have in researching and writing about it.
Choose wisely!
Topics already discussed in class are off limits.
The specific requirements for your assignment (research paper and presentation)
follow. Please see the syllabus or schedule to learn the due date of this assignment.
Late assignments will be penalized. Please see the syllabus regarding penalties
associated with tardiness.
When turning in your paper, you are asked to SEND digital copies of both your paper
and presentation to Bb (attach to a post your paper to the Bb discussion board titled
Research Papers before the start of class on the due date) AND to please bring printed
copies of your paper to class on the due date.
The paper: Please see the syllabus for the weight of this assignment.
Please investigate a marketing topic of your choice. Then, after you have a good idea
of your topic, please become very familiar with it. Read a lot about it! Become an
expert relative to the specific topic you have selected. I recommend that you choose a
specific topic and do not select a general topic. This suggestion may help you craft your
written report. This, however, is just a suggestion, and not a requirement.
After you have selected your specific topic, and gained vast expertise with that topic,
please write a professional research paper describing your research and how it would
be useful to marketers. It is ok, and encouraged, to include your interpretation and
critical analysis of your topic. Be sure to cite several outside sources that support your
claims and argument. But you must remain formal and professional.
The content of this paper should be a minimum of two pages long. The maximum page
count is four pages. (Page count does not include the title page, abstract page, and
reference page, all of which are required.)
Please cite a minimum of three references. (This is a research paper, not an article
review.) References may include journal articles from refereed journals, journal articles
from popular press, books, newspaper articles, or websites. However, at least one of
your cited sources must come from an academically refereed journal article. If you are
not aware of the criteria of a refereed source, please see: for clarification.
Please use APA formatting! You will be penalized if you do not have perfect APA
formatting. To see examples of APA, please see: or visit the library.
The Presentation: Please see the syllabus for the weight of this assignment.
After researching, gaining expertise, and writing about your selected marketing topic,
please present your findings to the class. Your presentation should be a
comprehensive and professional presentation. You presentation should NOT be a cut
and paste of your paper! We will already have a copy of your paper. Your presentation
should be an informative and succinct encapsulation of your research. The format of
your presentation should be a technologically enhanced formal class presentation. The
presentation time for your presentation should be approximately 10 minutes. Your
presentation can include a demonstration if appropriate. Word for word reading will
damage your presentation grade. You are expected to engage (and/or involve) the
? Approximately 10 minute presentation (8 minute minimum, 12 minute maximum)
? The beginning of your presentation should display ?your? name and your topic.
(NOT my name!)
? NO! word for word reading of slides – professional speech is expected
? Engage the audience!
? Presentations free from error are expected
? Technologically enhanced presentation (Google Slides, PowerPoint, etc, is
? Full citation of all sources in APA format is expected

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